Recently, more and more sellers reported that when brand filing and authorization, they would encounter \"brand abuse\", and some seller's brands will suddenly be removed. On many cross -border platforms, many sellers shared and exchanged related issues on \"brand abuse\".

(Picture source: Amazon)

So what is the reason for the brand abuse? What do you have to deal with?

1. The reasons that may lead to the abuse of the brand

(Picture Source: Knowing the Forum)

Based on the personal messages and forums reflected by each seller, brand abuse can summarize the following reasons. You can also check themselves:

1. Infringement, ordering, second instance, etc.), and have not been resolved in time.

2. The seller uses the brand registration of reporting violations of the rules, and complained to other sellers many times and the success rate is very low

, which was judged by Amazon to complain. Suggestion: Do you have a need for re -complaints, do not complain, do not abuse the complaint tools at will.

3.

Too many brand authorization or brand filing multiple times and revoke it. At present, the number of times of this type of reasons has not been concluded, but it is still recommended that the seller controlled the number of times the authorization and the revocation after the filing.

4.

Other sites at the account are being reviewed by Amazon, or other sites have violations. Amazon will also sit across the site across the site, so in addition to the brand's filing/authorized shops, different sites of the same set of materials also need to be checked!

5. The trademark of brand filing is not applied by itself but purchased by itself, and there are previously there are filing or violations.

★ Suggestion: Before buying a trademark, you must understand the situation of the filing from the seller and whether there are previous violations.

6.

It is a trademark that was abolished by a thunderstorm incident of a previous known product company. In the process of re -filing, it will get brand abuse. 2. The method of responding to brand abuse

Then, if we encounter brand abuse, how should we deal with it?

1. First of all, it is necessary to comprehensively check the health of all stores under the account. If you have violations, you must deal with it in timeEssence

① You can use the seller platform, \"performance\" \u0026 gt; enter the \"account status\" page to view \"account status rating\".

② through the seller platform, click \"Performance\" \u0026 GT; enter the \"Performance Notice\" page for viewing.

2. If the above problem has been confirmed, it is still prompting the brand abuse, you can try to appeal to the brand team

to solve: Activity information:

① If it is its own brand product: need to provide a trademark registration certificate/trademark registration application notice, a trademark certificate, etc.; Such as the sales of goods as a brand agent or dealer must provide: trademark authorization; [123 123 ]

② Products/packaging pictures, real shots (display logo);

③ Store -related: business license, store screenshot, etc.;

Invoice, production certificate;

⑤ Link to the brand's official website (corresponding to the filing brand).

★ Note: The brand abuse caused by too many complaints, it is necessary to sort out cases of past complaints and explain that they are protecting legitimate rights and interests rather than malicious complaints.

3. The brand abuse caused by the withdrawal of the trademark by the trademark office. According to the seller shared, the shops and brands of such trademarks will be marked by Amazon:

The filing may still be sentenced to brand abuse;

② re -registered with the original trademark name, and it cannot be successful.

In the end

From the perspective of brand abuse, it is not difficult to find that in various scenarios such as filing, authorization, complaints, etc. Too many times can easily cause Amazon's abuse judgment. Secondly, protect the health of the account and check the situation of all account stores regularly. If the account is illegal, it must be dealt with in time. Finally, the trademark must be carefully selected when registering, and we must understand its qualifications and not to register blindly. When purchasing a trademark, you must also carefully understand the situation of the trademark. If you encounter various problems during the brand filing, you are welcome to communicate together.