In a few days, it will pass in 2021. What will happen to the global e -commerce economy next year? Which market is favored? What is the latest selection trend? The editor summarized some institutions for your reference.

Grasp the US $ 5.69 trillion business opportunity in 2022

Although the cross -border is not good this year, it has to be said that e -commerce is still the trend of the trend today.

After the global comprehensive data database Statista counted the number of global online shopping people from 2014 to 2017, the number of global online shopping people rose year by year, from 1.32 billion to 1.66 billion. Statista is expected to buy goods and services online in 2021. In this way, the number of online purchases worldwide in 2022 will increase further.

The direct effect brought by the increase in the number of online shopping is the growth of electronic retail sales. Statista is expected to reach US $ 4.93 trillion in 2021, and global online sales will account for 22%of the total retail sales. In 2022, the total global retail sales will rise to $ 5.69 trillion. Nasdaq predicts that by 2040, 95%of consumers may choose to shop online.

Not only that, people also become more dependent on online shopping. The \"2021-2022 Cross-border Export E-commerce Growth White Paper\" pointed out that The global average online consumption time has grown 47%.

In addition, mobile phones have gradually become an important traffic entrance. According to Statista data, the current number of global smartphone users is 6.378 billion, which means 80.63%of the world's people have smart phones. This number increased significantly compared with 2016. At that time, users were only 3.668 billion, accounting for 49.4%of the global population of the year.

According to Emarketer's survey, In the United States, 44.4%of online sales reached by mobile phones this year increased by 10.6%over the Black Friday 2020. Although this is less than half of the total, 62.2%of consumers actually browse the goods on their mobile phones, and then some people choose to complete the purchase operation on the computer.

Also, social e -commerce has also attracted more and more attention. Emarketer's survey showed that 46,4%of Chinese netizens were shopping through social platforms within a year. Followed by the United States, 35.9%of U.S. netizens willShopping through social platforms. As for other countries, the proportion of shoppers such as Australia, Canada, Russia, Brazil, Britain, France, etc. also reached more than 20%.

In the United States, which is more concerned about by the seller, Emarketer is expected to increase by 25%in 2022 to US $ 45.74 billion. Consumers (72%) are usually purchased by clicking on the shopping link of social media to enter the corresponding website. Snapchat, Tiktok and Instagram are the favorite social networks of generations. It is worth noting that many social media are also creating their own e -commerce ecological chains. In the future, internal purchase of social platforms is also expected to become a popular trend.

In 2022, as the vaccination rate rises and the epidemic is relieved, people will further return to the life before the epidemic. The latest consumer trend report released by Jungle Scout shows that 55%of American consumers say they look forward to themselves \u0026 ldquo; be kind to themselves \u0026 rdquo; This means that the leisure and entertainment industry may usher in a wave of revenge shopping. Similar situations should also occur in other countries.

There are many business opportunities at emerging sites

In order to continue to welcome the sales growth of 2022, the seller will understand the popular site in the layout of next year, and take a good pit in advance. Puts \u0026 rdquo; can get better opportunities.

The e -commerce market in the United States has always been on the rise. According to Adobe's prediction, the US e -commerce transaction volume will exceed hundreds of millions of dollars for the first time by 2022; and the value of the e -commerce market in Europe is expected to reach It can reach $ 570 billion in 2025.

In addition to these mature sites, there are also some emerging markets worth looking forward to in 2022.

Middle East

According to local media reports, by 2022, the size of the e -commerce market in the South Asian region of the Middle East and Northern Africa is expected to reach US $ 148.5 billion. Among them, the online per capita expenditure of the United Arabia consumers is $ 1648, the highest in the Middle East.

In recent years, the popularity of international luxury platforms such as MyTheresa has increased in the Middle East, indicating that local consumers have also increased their attention to luxury goods. In addition, consumers in the Middle East can accept high prices, it is also a good place for sellers to dig gold \u0026 rdquo;

India

India as the world in the worldIn the two major Internet markets, the population base is large and has become one of the most favorable conditions for e -commerce development. According to the latest Indian survey, the Indian e -commerce market has reached $ 150 billion in 2022. The report predicts that the Indian middle class will increase from 380 million in 2017 to 540 million in 2022, and online users will reach 850 million people.

Among them, Flipkart and Amazon are the most popular e -commerce platforms for local consumers, while electronic technology products have the best sales.

Australia

Australia's population is about 24 million, the number of netizens accounts for more than 90%, and more than 80%of consumers have tried cross -border consumption, far exceeding the global average worldwide 51.2%.

Amazon is one of the commonly used e -commerce platforms for Australian consumers. And electronic products, home groceries and fashion products are categories of rapid growth of online shopping. Beauty and outdoor toys are also the main consumer consumer products in Australia.

Singapore

The epidemic has brought Singapore to Singapore's permanent large -scale digitalization, 90%of consumers will continue to use online shopping after the epidemic. This has also brought sustainable development to the e -commerce market in Singapore.

Amazon, Lazada, Shopee, etc. are the most commonly used e -commerce platforms in Singapore consumers.

Many sellers previously said that although emerging sites, although \u0026 ldquo; incense \u0026 rdquo; but if you want to expand multinational business, language is a big problem.

Consumers of many emerging sites are not familiar with English. This also reminds sellers who want to enter these markets. When layout, pay attention to understanding local languages \u200b\u200band customs in order to better provide services to consumers.

In 2022, these categories are worthy of attention

In addition to looking for a site with great potential for e -commerce development, selection is also one of the key to creating high sales.

What selected products are worthy of the attention of the seller in 2022? The editor has compiled some popular products that can provide some references for the seller's selection in the coming year.

Accessories

According to Pinterest's \"Global Popular Trend Report in 2022\", accessories will receive attention next year. And novel accessories such as teeth and eye decorations driven by generations will become trend.

Among them, the search volume of the body's drill in Pinterest increased by 145%; toenail diamond jewelry increased by 150%; crystal eye ornaments increased by 110%. Based on the pre -pre -Test that lip rings, cross earrings, and strange jewelry will be popular in Mexico next year.

Toys

According to SHOPIFY's forecast, toys are the number one product among popular products in 2022. The global order growth rate is expected to increase by 1239%year -on -year, and Canada is one of the hot land.

Among them, puppets, handicrafts, building blocks, dolls, games and puzzles, infant toys, youth electronic toys, plush toys, mini car models, adventure toys and outdoor sports toys, etc., are sellers. Subsidate products that can be followed. However, when the toys are put on the shelves, sellers should pay attention to copyright issues to avoid infringement.

Tourism products

After a long time of home isolation, after the popularity of vaccines, many people have already \u0026 ldquo; I am about to travel. Therefore, in 2022, consumers' demand for travel products such as luggage, mobile power, and portable washing kit will increase. When the epidemic is not over, the vaccine card protective cover, camping equipment and other products are also a necessity for tourists to go out.

Yoga mats and home fitness equipment

The epidemic has caused more and more people to aware of the importance of health. However, the continuous epidemic caused the gym to be unpopular, so many people have developed the habit of home fitness, which has also led to the sales of such products.

According to the prediction of Research and Markets, in 2024, the home fitness equipment market is expected to exceed 96 billion US dollars. Among them, professional fitness clothes, running shoes, protective gear, treadmills, etc. are expected to be relatively high.

The cross -border e -commerce industry is upright. I hope this article will bring a little help to the seller's creation of \u0026 ldquo; explosion single miracle \u0026 rdquo; Looking forward to 2022, cross -hander cheer!