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A good brand has a strong appeal, Xiaomi's \u0026 quot; mi \u0026 quot; brand has become deeply rooted in people's hearts. Why is it suddenly changed?
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Xiaomi responded to the reasons why the MI brand was abandoned. When the Xiaomi brand mobile phone developed more and more, did it become more and more Familiar, there are rumors that Xiaomi is gradually giving up his logo. Next, let Xiaobian take everyone to see the relevant news about Xiaomi's response to the reasons for the MI brand. I hope that after reading it, you can find the answer.
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According to Wang Hua, general manager of the public relations department of Xiaomi Group, some media reports that Xiaomi said that it is gradually abandoning \u0026 ldquo; mi \u0026 rdquo; When launching, it will use the new \u0026 ldquo; xiaomi \u0026 ldquo; brand logo.
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Wang Hua, general manager of the public relations department of Xiaomi Group, said on Weibo that the MI logo has the most important position in all applications, and is the only brand in the world in Xiaomi Group. The logo is used as a corporate image, product publicity image, and channel image. So we do not have the saying of stop using MI brands globally.
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why Xiaomi abandons the MI brand
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] According to foreign media reports, Xiaomi is gradually abandoning \u0026 ldquo; Mi \u0026 rdquo; in the future, the new \u0026 ldquo; xiaomi \u0026 rdquo; brand logo will use the new \u0026 ldquo; xiaomi \u0026 rdquo; design. It is reported that this change will unify Xiaomi's global brand influence. \u0026 nbsp;
In response, Wang Hua, general manager of the public relations department of Xiaomi Group, said on Weibo that Xiaomi does not have the saying that the MI brand has stopped using the MI brand worldwide. Wang Hua said that the Xiaomi letter logo and Redmi letter logo are applied to the ownership series products, packaging and dissemination, respectively to show that its product bodyshare.The MI logo has the most important position in all applications. It is the only brand logo in Xiaomi Group in the world. As a corporate image, product promotional image, and channel image of Xiaomi Group.It is an independent brand logo.
