CHINESE
ENGLISH
Editor: Two weeks ago, I received a message from more than 3,000 sellers in the live broadcast guidance of the first Prime member day promotional report. The editor carefully compiled each message and found that everyone's problem Concentrated in the following aspects:
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What are the Amazon Prime membership days that the seller cares about:
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1. Promotional report price settings
2. The principle of superimposition type superimposed [ 123]
3. Promotional recommendation and front desk display
4. Other problems [ 123] \u0026 nbsp;
\u0026 nbsp; The editor invited Amazon again to promote a good partner \u0026 mdash; Everyone prepares paper and pen and do simulation questions first.
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All year Minimum price
- Refers to the minimum price, including various promotional activities so far this year
- \u0026 nbsp; [ 123] The lowest price in the past 30 days:
The minimum product price within 30 days before the promotion was started. Notice:! ️ The price does not include the price after the product participation in the DEAL category promotion or the discount of coupons
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There are several products in the KEVIN store. Due to the usual spike activities, KEVIN is more puzzled about the price of applying for the event on PRIME member day. Please help him for reference. \u0026 nbsp;
Title 1:
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Product A: Usually priced at 100 US dollars, March this year used 80 US dollars to event The price was performed once (also the minimum transaction price of this product this year's PRIME member), and it usually participated in the usual spike at 85 US dollars. So how much US dollars must be higher than the price of PRIME member day of product A? \u0026 nbsp;
Answer: 80 US dollars.
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Analysis: According to the requirements of the lowest price of the lowest price over the past 30 days, the price of the PRIME member day spike price should not be higher than 80 US dollars (at the time of non -promotion 100 US dollars are obtained by 20 % off), and the price is the lowest price of $ 80 this year. Therefore, the answer is: the price of spikes on PRIME Member Day cannot be higher than 80 US dollars.
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Answer: 70 US dollars. \u0026 nbsp;
Analysis: According to the requirements of the lowest price of the lowest price over the past 30 days, the price of the PRIME member day spike price should not be higher than 80 US dollars (at the time of non -promotion 100 US dollars are obtained by 20 % off), but the lowest price of this product this year is $ 70, so the spike price of PRIME member day cannot be higher than 70 US dollars. \u0026 nbsp;
Title 1 and Title 2 important knowledge points
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] Master \u0026 ldquo; The lowest price of the year \u0026 rdquo; and \u0026 ldquo; the lowest price of 20 % off the lowest price in the past 30 days \u0026 rdquo;, take its low as the highest price of the prime member day spike.
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Topic 3: \u0026 nbsp;
Product C: Usually priced at 100 US dollars, March this year did at a price of $ 70 One spike (also the minimum transaction price of the PRIME member a few days ago this year), usually at 85 US dollars to participate in the usual spike. In order to accumulate more sales to increase the ranking in 10 days before the PRIME members, Kevin adjusted the price of the product to $ 80 and sold a lot. So the price of the PRIME member day of product C should not be higher than how much US dollars? \u0026 nbsp; Answer: 64 US dollars.
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Analysis: According to the requirements of the lowest price of the lowest price over the past 30 days, the price of the PRIME member day spike price should not be higher than 64 US dollars (with Kevin at Prime members at Prime members The price adjusted for 10 days a few days ago was obtained by 20 % off at the benchmark price). At the same time, the price of the lowest price this year is 70 US dollars, so the spike price of the PRIME member day cannot be higher than 64 US dollars.
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Title 4:
Products D: Commodities (until Prime members) have maintained a price of 100 US dollars. In order to accumulate more sales to increase the ranking in the PRIME member, KEVIN reported to the product D for 20 days to participate in the spikes 20 days a few days ago. So the price of the PRIME member day of product D should not be higher than how much US dollars?
Answer: 65 US dollars.
\u0026 nbsp; Analysis: According to the requirements of the lowest price of the lowest price in the past 30 days, it cannot be higher than 100*0.8 \u003d 80 (US $ 80), but because of the Prime member a few days ago The price of 20 -day spike is 65 US dollars (the lowest price this year). According to the low, the PRIME member day spike price of the product D cannot be higher than 65 US dollars.
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The seller Kevin sets off discounts for its own products. Each coupon discount is 5 US dollars, the total budget is 560 US dollars, which lasts 10sky. On the 8th day, Kevin found that the coupon had been removed, but the actual amount of use was 616 US dollars, and Kevin was very surprised. Excuse me: Why is there an actual amount of super budget?
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Answer: According to the coupon rules of the seller platform, when the budget is left 20%, the system will automatically remove this coupon, and consumers will automatically remove the coupon. Consumers will Can't see this coupon. The coupons that consumers had received before have received the coupon that had not been exchanged in 30 minutes after removal. \u0026 nbsp;
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2. Typical doubts of promotion report
Q1: Has the lowest price in the past 30 days including the price of promotional activities?
The lowest price of the past 30 days does not include the price of the Deal or coupon promotion. (For details, please refer to the simulation question above, Questions 3, 4) \u0026 nbsp;
Q2: In the past 30 days, the lowest price is calculated from the time point of the time. The past 30 days?
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The report mentioned in the event was 30 days before the start of the run. (For details, please refer to the above -mentioned simulation questions No. 3, 4)
The report mentioned in the event was 30 days before the start of the run. (For details, please refer to the above -mentioned simulation questions No. 3, 4)
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在亚马逊Prime会员日大促开放提报开放阶段，卖家可以申请多个促销活动，但是在活动申请结果和After the schedule is determined, it is recommended that the seller considers the screening of time schedules and commodity profits. It is recommended to use only one promotion tool at the same time at the same time to avoid super high discounts due to discount stacks and affect profits.
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If the profit is very sufficient, the same product wants to participate in a variety of promotions at the same time, you can refer to the following figures to learn about different types of promotional superposition rules.
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\u0026 nbsp; Note: Because the actual situation of each product is different, after the actual overlap is superimposed The price results are based on the actual results after each site report.
\u0026 nbsp; 04: What is the difference between ordinary coupons and Prime orientation coupons?
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Q5: Can no brand do spike? Can new sellers do spike? Can new products be used for spike? How much can I do if the sales volume can be performed? Can I do spike before the goods have arrived?
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Emphasize that whether it is usually a peak season such as PRIME Member Day, DEAL promotion (including spike) is recommended by the system based on the system basis Asin's comprehensive performance is automatically recommended. The prerequisite for making spikes is to get recommendation first. 
