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Microsoft and Google enrolled cross -border e -commerce, Buy with MICSOFT \u0026 AMP; AMP; Fulu purchased FRUUGO each has its own characteristics!

发布日期:2022-08-26  浏览次数:   信息来源:小编
There are two new platforms, Range into cross -border e -commerce tracks! Large traffic, small sellers, high profits, and high thresholds are the characteristics of the new platform.
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One is Microsoft's Microsoft e -commerce Buy with Micsoft, Microsoft, Microsoft's funds and strong traffic admission. I was invited to test, or launched the stir in the next month!
Another e -commerce platform, Fulugo, which was previously in Google, also entered the industry strongly. To 60,000 to 800,000! What is sacred? And listen to the following decomposition.
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1. The new cross -border platform is launched!
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The digital development of the e-commerce of giant companies seems to have become a trend. Cross -border e -commerce platform Buy with Microsoft.
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As early as March, Microsoft recruited front -end and back -end engineers at the Suzhou Office to help develop an unnamed cross -border e -commerce project. It is \u0026 ldquo; Buy with microsoft \u0026 rdquo;. The platform was then launched on March 22, which was only open to the United States.
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This may be another big action after Microsoft acquired the field of surrounding Blizzard's intervention in the game field. The platform, similar to Amazon, will directly intervene in the e -commerce field.
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The platform currently provides categories such as home supplies, 3C and electronic accessories, clothing and clothing, gardening tools, etc., but it is expected that when it starts from April to May Multi -categories are provided to consumers.
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It is reported that some large domestic sellers have added internal testing of the platform, and their registration requirements are sellers with annual sales of more than $ 1 million. Microsoft also said that Buy with Microsoft aims to serve many high -quality cross -border seller groups.
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Microsoft's ambition is not small, requestNaturally, there are not low, mainly the following points:
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1. There must be corporate qualifications, business licenses are limited to mainland China, Hong Kong, China or China or China China United States;
2. The total sales of the seller's online and physical stores need more than $ 1 million;
3. Provide trademark trademarks Registered certificate or brand and IP authorization certificate;
4. Product quality needs to meet the level, product certification and test certificate;
5. The same product price is not higher than the standard price of other platforms;
6. The return rate of clothing shoes and boots products is less than 15%, and the return rate of other categories of products should be lower than that of other types of products. 5%.
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As soon as these requirements came out, many brand boutique sellers saw hope that Microsoft's positioning is in line with high -quality and high -quality products, and does not support the selling. A lot of troubles. In addition, the launch of the new platform can be relieved to a certain extent, which also allows sellers to re -examine and position.
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So how is the buy with microsoft internal test and the specific operation is feasible? \u0026 nbsp;
In the internal testing stage, the platform also sent seller managers to help and support the seller group, covering online stores, selected products, selected products, selected products, selected products, selected products, selected products, selection, Training and other aspects.
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Buy with Microsoft is currently temporarily exempt from commission. The official requires the seller to provide free shipping discounts and do not support the communication function of both parties and sellers.
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As for how the new platform is favored by traffic, Buy with Microsoft will rely on Microsoft's strong ecosystem. Integrating shopping channels, Edge browser, MSN news channel and Windows The resource is strongly declared to ensure that the Buy with Microsoft is sufficient.

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The new platform will also be promoted for the seller's new products for free, recommend the product to recommend the product To the Edge browser and Bing shopping channel.
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2. Sudden thoughts, come true? \u0026 nbsp;
Microsoft suddenly launched the cross -border e -commerce platform.
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In practice, Microsoft has a large software service market, and while providing cloud technology services, it has discovered the huge growth potential of Asian startups, becoming In the hotbed of innovation in the world, the number of unicorn in China ranks first.
In the past ten years, Microsoft has supported the growth of China's 700+ startups, including helping cross -border e -commerce service platforms to expand into the global market. It is precisely because of the performance of these companies in changing e -commerce, fintech, social media and games, so it goes from behind the scenes to the stage.
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The three goals of its ambitions have also entered the second.
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Microsoft said the three major trends in Asian startups in 2022. One is the increase in the number of smartphone users, so that they can play in any device anytime and anywhere. Essence In 2025, Asian gamers' income will exceed $ 41 billion. Therefore, Microsoft's 68.7 billion acquisition of Activision Blizzard has become the third largest game company in the world. It can make up for the lack of game development by acquisition, and can also increase the number of users widely, and even connect or indirectly pull other businesses.
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The second is e -commerce. Microsoft said that e -commerce sales have experienced huge growth globally in recent years, and this trend will continue to accelerate in Southeast Asia. The application of mobile devices and the establishment of a customer -centric payment financial logistics ecosystem can be established to allow consumers to achieve more things with one click. Looking at Microsoft's wealth, it is true to enter e -commerce this time.
Third, I want to do \u0026 ldquo; super application \u0026 rdquo;, one -stop portal allows users to access multiple services from one application. If its e -commerce purpose is achieved, the super application should not be far away.
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Microsoft is a high -style enterprise, with strong capital and starting to enter the market at a low price. In the sperm and professionalization, unlike the extensive recruitment of other platforms, the transformation of meat is cut in the later period. Sellers who are in line with their quality positioning are recommended to pay attention.
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3. Sky price, 60,000 to 800,000! \u0026 nbsp;
In addition to Microsoft's e -commerce platform, there is also a \u0026 ldquo; new platform \u0026 rdquo; Google's FRUUGO (Fulu purchase), it It was not newly founded, but it was relatively new in the Volkswagen's vision.
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It is also a bit of a source, after Mark named Mercado libre \u0026 ldquo; After Merko \u0026 rdquo; Buying \u0026 rdquo; It is also the name that Mark and FRUUGO's official commissioned entrusted to enter the audit team.
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So why did Fulu buy suddenly enter the public vision? For those who are currently speculating on the market, the Fruugo Fulu purchase account has been speculated to 60,000! It was almost shocked by the audience's chin.
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Fulu purchase is a cross -border e -commerce platform launched by Google. It has an advantage like Microsoft, with its own traffic! In addition, its model operation is also different, and its flexibility in cross -border consumption also makes it stand out.
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First of all, Fulu purchase is a highly diversified global online market platform, 85%of the sales come from cross -border, supporting 46 countries, and 46 countries, E -commerce transactions in 31 kinds of currency and 28 languages, sellers only need to provide all products and marketing information in a single language and a single currency. Fulu purchases is responsible for translating your products and converting currencies for potential buyers. This allows new and old cross -border sellers to effectively sell products to the world.
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Second, Fulu purchased a large amount of funds to increase the search traffic of the seller's product page. More and more consumers are searching for specific products, and blessing Lu Shi matches the product with the search, which is very beneficial to the seller and will get additional exposure.
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A key algorithm for Fulu purchased is also very interesting, that is, to score each attribute of the product through historical data, and determine through these weights to determine The possibility of product sales. In this way, refer to these data to affect the advertising methods of each product, and the chance of the seller's successful sales is greatly increased.
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Then, Fulu purchase is movingState quotation reduces sellers' foreign exchange damage. By focusing on cross-border transactions, sellers can even get sales that could not be obtained, which is likely to bring extra income of 10-15%, and FRUUGO does not sell its own products.
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In addition, it provides sellers with insight in foreign markets. Help can check that the seller's product is most likely to be sold in certain areas, and the seller has also reduced market research costs.
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Therefore, the business model of Fulu purchased is highly scalability, which can quickly launch new sellers and products at a very low cost. Supplement of channels and physical sales channels.
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But compared with other e -commerce platforms, Fulu purchase is still new, but its annual growth rate is 200%, because there are fewer sellers on the platform, there are fewer sellers, and there are fewer sellers on the platform. Make online sellers to maximize profits.
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Until the emergence of the epidemic, e -commerce trends have spread rapidly, Fulu purchase of this \u0026 ldquo; supplementary channels \u0026 rdquo; The sellers have spent this turbulent period, thus entering more people's vision and entering the cross -border market. Therefore, this phenomenon is not surprising.
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Fulu's requirements are not as strict as Microsoft. It requires EAN products and can be transported internationally. The price of force, massive SKU, low freight and so on.
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Its charging model is also relatively flexible, without sales and no fees. Only 15%(excluding value -added tax) of the transaction amount are charged as commissions, and the total transaction amount (including tax) of 2.35%of the fund processing fee is basically free.
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This recently popular platform can be used as a supplementary channel, which is also suitable for shop -type sellers with competitive products and low freight. Product categories include health and beauty, clothing and accessories, watches and jewelry and furniture.
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In summary, these two cross -border e -commerce platforms are currently new entry popular, and the platform positioning and targetedness are also different. Sellers can according to their own situation. Choosing and paying attention, Fruugo Fulu purchase is currently open, but the threshold is relatively high.