Swimsuit OEM (Original Equipment Manufacturer, commonly known as \"foundry\") factory is extremely seasonal. March of the year. During the peak season, employees have to run to eat; during the off -season, employees are not even used to work at all, and most of the factory production capacity is idle. Recalling the company's dilemma of \"half a year and half a year\", Dell
\" Own. Amazon has given our production capacity a huge release and balance. Now we are the peak season throughout the year! \" From\" half a year and half a year \"to\" the whole year is a peak season \", the logical source behind the change is This is difficult to imagine the understanding of consumers and the grasp of market trends. Dell said, \"In the OEM period, we face various production requirements and only know how to control production costs. But we do not understand the market, do not know the real needs of users, let alone product innovation and independent research and development. After consumers,
We can keenly grasp the changes in market demand, flexibly adjust our production and supply arrangements, and product research and development, pricing and promotion strategies. 123] Matrix is \u200b\u200ba company focusing on female swimwear and underwear design. Since its contact with and testing Amazon in 2015, the matrix business has achieved a \"explosive\" growth. It is equivalent to last year. \"For Amazon, we meet late and hate late. But fortunately, we are not\" when we hate each other and don't marry \". Now we have already 100%of resources and energy of resources and energy
Invest in Amazon -based design, production and brand promotion. \"
[ 123]
[The busy worker in the matrix production workshop) \u0026 nbsp;
A piece of swimming trunks, from 3 yuan processing fee to autonomous pricing
The fundamental reason for the change of profit is the independent sales channel brought by cross -border e -commerce operations, and the pricing power of the independent product.
\"With the transformation and upgrading of China's manufacturing industry, China is no longer a low -cost manufacturing country, and some traditional manufacturing industries have shifted to Southeast Asia. As an OEM factory, the cost pressure is getting higher and higher. . \"Dell said:\" After entering Amazon in 2015, we have shifted from \"production -oriented 'to product, service and supply chain -guided'. At present, we have comprehensively transformed ODM Original Brand Manufactuerr develops. Our customers are no longer just upstream traders or branders, but a large number of ectopic terminal consumers in the world. \"
The benefits of independence and autonomy are
The matrix does not need to \"eat by the sky\"
. Doing the OEM processing of the swimsuit, the order is attached to the upstream traders or brand, the processing fee needs to be bargained with the upstream enterprise, and the factory has almost no bargaining and pricing power. \"Now different. On the one hand, we do B2C directly on Amazon, the trade chain is shortened, there is no intermediate link, facing the terminal consumers directly. Control the supply chain. For example, a swimming trunks, In the past, our processing fee was as low as 3 yuan. After doing Amazon, with independent sales channels and independent pricing power, gross profit was improved.
\"
123]
(Employee in the office)
[123 ] ] \"Through Amazon, we dig data value and grasp the real needs of users, so as to grow into independent research and development, design, production, and sales inOne -piece enterprise. \"
\" Traditional OEM transformation as a cross -border e -commerce, we must sink down, steady steadfast Learning and exploration. \"Dell emphasized,\" Because
Only after sufficient data analysis, understand the target market better, and adjust the product direction in accordance with the shopping habits and favored product specifications of local consumers, can we achieve long -term success.
\" The matrix has a thunderous daily morning and weekly training session, requiring the sales of the latest product review (Customer Reviews) trends, product problems feedback. The product department adjusts the product accordingly , Increase the product variants and make product iterations. For products with abnormal returns, the company requires re -statistics to discuss the modification and adjustment of the product. Weekly training meetings, everyone revolves around Amazon's new rules, new trends of category products, new trends of new movements, new trends , Regularly take turns to share and discuss. This is how the team finds market trend lines from Amazon's public data and cultivates good market acuity.
In terms of data application, the matrix has \"developed\" itself. According to the public information such as Amazon's open site, product reviews and feedback, etc., the market research form was independently developed. During the development of new products, the internal requirements must be submitted to the corresponding market research form. , Sales estimation, product prices, material composition, size, color, variant quantity, product review scores, 3 -point review feedback main issues, comprehensive conclusions, etc., thus designing and developing products, which frequently obtain good market reactions.
]
(matrix daily morning meeting)
\u0026 nbsp;
\"Amazon has any Its business ethics involving the company's secret data is not made public. \"But the data that has been made public is already a huge commercial vault through sorting, comparison, and analysis. Because of the The important ability is 'to let the data speak'. Amazon is a real and reliableDatabase, for us, its words are the most moving. \" Dell said. \" Good products can speak yourself! \"
123]
(Matrix employees are discussing product optimization plan)
\u0026 nbsp;
[ 123]
In Amazon, successful buyers have one thing in common, that is, they all have good products. 123]
This makes the matrix feel like a fish. \"
Our comparative advantage is based on the product and supply chain, which determines that Amazon and us are simply 'the combination of heaven
. \"Dell said that excitement is difficult to hide.
The practice of the matrix is \u200b\u200bto position your own subdivisions, and then do a good job of products. In Amazon,\" good products can speak by yourself \", its entire evaluation system It is based on product and service reputation. Dell passed the experience: \"We do a good job of products, do a good job of basic sales promotion and data analysis, do a good job of supply chain management, and ensure the quality of the product and smooth supply. At the same time, Amazon's FBA provides an excellent customer experience, solving our greatest worries about cross -border e -commerce. It is more reasonable to invest, and a startup like us has the opportunity and can bear it. With good products, the company can grow up quickly on Amazon. \"
(Matrix employees are preparing for the first place to send positions)
\u0026 nbsp;
\"In the future, we will continue to look at the world to continuously enhance the market competitiveness and brand image of the enterprise. \"
] The recent goal of the matrix is to make large sales, improve product development and supply chain, and increase the ranking and market share in categories. It is expected that sales in 2017 can increase by 200%year -on -year.Long -term is to increase brand promotion, truly establish its own global brands, stabilize customer bases, and strengthen brand customer stickiness.
\"The competition of cross -border e -commerce should look at the world. Through Amazon, we have achieved a\" three -level jump \"from OEM production to ODM design to OBM to build a brand, so as to move towards the global market,The next step is to consider how to enhance our global market competitiveness and brand image. \"Dell's words were loud.
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