As the order increased, many returns followed. A large number of returns not only affecting sales, but also affecting the ranking of the store on the platform. So how to solve the problem of FBA return?

★ First as a seller, you need to understand the reason why the FBA return rate is high:
First, check whether it is the product itself. Go to your REView and collect it with Feedback. Are there any feedback from this product? Then ask customers who have purchased this product if they are satisfied with this product. If you are not satisfied, please say specific reasons. Image and video display problems in order to better understand the problem and try their best to solve the problem for you.

Second, customers will not use it. Is the inspection instructions not in place? The instructions for the optimization instructions, as well as a link description, try to achieve no blind spots. These two points are the main reasons for the high return. For example, when the mobile phone, when the goods are shipped, the manufacturer will put a plastic film at the battery charging side (to prevent the battery from being dangerous to the leakage during the storage and use). When the customer could not recharge, he thought that the mobile phone was a bad request to return. In fact, when you tear it lightly, you can solve the problem.

Third, the Amazon customer service solution is: as long as the customer says retreat, he will retreat. One is that they do not understand the product, so they do not give some solutions; second, they do not have so much energy and time to communicate with customers; third, in order to ensure the good experience of customers.

★ Encountering the problem of return, effective solution:
1. Go to the customer to contact Amazon first to ensure that the customer thinks about the first time to contact you.

First, contact customers who have received the goods asked if they have a bad experience, indicating that they will solve it until they are satisfied. The second is to actively email customers who have not received the goods and notify customers: Your package has been shipped by Amazon FBA. The term of the receipt is probably. If you have any questions, contact us in time, we will reply to you as soon as possible, and we will reply to you as soon as possible. And solve.

Doing this can not only reduce the return rate, but also increase the customer's good shopping experience. The customer is happy to give you a five -star Review.

2. Analyze specific issues and improve.

If the product itself is not good, upgrade and improve. If it is not worth it, the price is reduced. The goods can be transferred to the third -party warehouse through third -party distribution to improve, and at the same time, the FBA is sent to the FBA.

3. For customers not to use it, the steps of the specific product can be added to the instructions. IfThose who have been shipped too late to replace the instructions can customize a electronic instruction manual, or make a video used by a product to send it to customers. The effect of video demonstration is better. Some precautions can also be informed of customers in the delivery notification email. Avoid unnecessary losses such as returns and other unnecessary loss.

4. Price reduction promotion, rinse single volume.

In fact, this trick is to increase the denominator as much as possible under the conditions of the molecule to dilute and reduce the return rate. Essence

★ There may be some small flaws that the returned goods. At this time, there are generally several ways to deal with:
1. Binded sales with hot -selling products for preferential treatment; ] 2. Re -sales, but the price should be low and make a special price;

3. Can cooperate with public welfare organizations to donate things to some needed people.

When encountering customer feedback, don't feel that customers are scammers, reflect on products and improve quality. When you encounter a bad review of customers, don't rush to make customers change the bad review, solve the problem, and then talk about things that do not change. Ensure that the quality of the excellent product, thoroughly detailed services, do you still use worrying customers to return the goods?