Many Amazon sellers should pay attention to the situation that some sellers should pay attention to themselves. Note that some basic situations that Amazon sellers must understand can allow you to take a lot of detours and make your Amazon seller a smoother, because you will encounter less problems and faster increase in sales.

The first part: Avoid illegal methods

Familiar with Amazon's product category and status related regulations;
• [ 123] If you are not sure whether the product meets the platform rules, do not publish it;
• Do not mark the product status as \"NEW\", and then in the product description, the product will be a bit old, or other other for a long time, or others The problem of flaws;
• Do not immediately release the sale of the product, unless Amazon has lifted the alarm;
• Destroyed products that cannot be sold again to avoid returning goods again in the future;
• regular inspection Easy to damage items in the inventory;
• Separate the products with long -term rotten items from the shelf life;
• statement to Amazon, check the remaining FBA inventory when receiving the complaint;
• Before purchasing, ask the supplier to sample, and then test it as the reference standard;
• Put the product in the box so that the scanner will not miss any accessories;
[ 123] Before sending to the FBA overseas warehouse, put on a plastic bag for the products that are easy to make dust;
indicate the quality guarantee period on the product to ensure that consumers understand this before buying;
send Before the goods, check the product status repeatedly;
Monitor the complaint cycle and pick out these problems;
Use the \"Imperfect Orders\" report in the Seller Center account;
View Customer feedback to find out the problem that can be prevented;
label your product instead of a mixed deposit library, so that you do not have to be responsible for the illegal products of other sellers.
Part 2: Amazon Global Store Opening Products to pay attention to details

1. Title \u0026#8211; ] The number of title characters is best controlled within 80-200, depending on the needs of specific categories. Some clothing categories need to be controlled制在80字符以内，而日本站鞋子类目有些需求在50字符内结构：

1、 店铺名/品牌名+定语+核心词+适用长尾词/ Features
EG: Moens handmade Knitted Mermaid Blanket Warm Sleeping Bag For Adults

2. (Store Name/Brand Name)+Article 1+Core Word 2 \u0026#8230; ..+Corewords

EG: Adult Mermaid Tail Blanket Handmade CROCHETED SLEEPING BAG SOFA Quilt Rugknit

3. Shop name/brand name+core word 1, decorative words+core words 2

EG : Moens Kids Knitted Mermaid Blanket, Machine Washable Mermaid Blanket, Knitted Sleeping Bag For Child

4, attributive ,,+core word shop name/brand name

eg: knking patting Blanket by Moens, Soft and Warm Mermaid Tailssleeping Bag

2. Title Optimization Suggestions:

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Optimizing Amazon title and optimizing Google title. Google is as simple as possible, and the keywords are high. And Amazon, you only need to care about keywords,

You can stuff the keywords in 80 characters, it doesn't matter if you exceed 80 characters, too much keywords are better than too little (here can be alternately alternate differently here Keywords are repeated). But try to streamline the characters as simple as possible. Ensure that the statement is smooth in line with logic

3. Product picture quality and size

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At least one pixel in the picture of some categories of Amazon is 1000 × 1000 or More, otherwise the product will not be displayed in the search results.

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1000 × 1000 pixels allow Amazon to provide a magnifying function for customers, which has a great impact on the conversion rate.

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The number of pictures is not important. There are only one picture of many products that are ranked by searching through search. As long as the picture is large and the information is sufficient. The effect of a large -sized and high -quality picture is better than several normal -sized pictures.

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Image quality recommendations: highlight the performance of the product, highlight the texture, highlight the special angle, etc., Amazon requires the first picture of the picture, pixel 1000*1000. For specific products, you can bring color with color. Picture, highlighting product applicability.

4. Price

Price is an important factor in Amazon's prediction conversion rate.

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Consumers tend to find the best price. At the same time, the price is also a major condition for competing Buy Box.

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Search for Mermaid Tail Blanket. The sales and rating in front of the ranking are not as lower as the latter, but the price is lower than the latter

And Listing with less sales, the price with a lower market price. There are many cumulative evaluations, and the price is high.

5. The integrity of product listing

An important indicator of affecting the conversion rate is the integrity of listing. The more complete the listing, the better the effect. Try to improve each field when creating listing, so that your listing has the biggest opportunity to appear in the search results. Listing's complete includes Bullet Points, DCRIPTION and More Details:

Five elements must be filled. Amazon stipulates that the products that do not be described in the BUY BOX are not allowed to appear in BUY BOX. Try to highlight product selling points, important functions, applicability, and use occasions; new technical parameters, distinctive points, buyers' attention to such products (can refer Review, knowing and knowing the other battle)

Product description is the expansion of the above function. As long as the keywords appear in your product Listing, the product can appear in the search ranking result. The product description is as much as possible, including the basic parameters of the product, the characteristics, the use of the object, the production process, the packaging information, the product services provided by the seller, etc.

More details. The type of movement is required, the strap dial type, the child product can fill in the applicable age group, the tool type drill size nut type, the power supply product fills the voltage powerWait

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6. Search keyword Search Term:

The filling and optimization of the keywords of the Search Term :

Do not include words irrelevant to the product;

Do not include the brand name (including your own brand name) or other product identification symbols;

Do not want Repeat words that appear in other product attributes (such as title and five elements);

Do not repeat the keywords; (For example, \"Whiskey\" is used in the product title, and \"Whisky\" can be used in Search Term keywords).

Amazon gave an explanation in the notice that the maximum number of characters refers to the total number of characters filled in by the Five Elements. If the number of characters exceeds the limit, it will be rejected, and the space and punctuation are not included. Amazon also specifically emphasized in the announcement that it can be separated by spaces between keywords. It is not necessary to use punctuation to distinguish

• . It is not difficult to find that Amazon gave the number of characters in the number of characters and released products in the future. At the time, you ca n’t even collect a lot of unrelated words to make up the number. At the same time, according to experience, it is recommended that you can directly fill all 250 characters in the first line of Search Term when publishing the product.
• 1. The case and plural form of the same keywords are superfluous and do not need to be filled in.
• 2. During the filling process of keywords, do not include professional abbreviations that buyers do not understand.
• 3. Do not deliberately add words or brands that have nothing to do with your products in order to search for ranking.

4. Use the most logical order. For example, for Teddy Stuffed Bears, customers are more accustomed to searching Big Stuffed Teddy Besrs.

5. Amazon will make the most accurate products appear in front of consumers, so be sure to pay attention to the correlation of keywords