The most headache for Amazon seller is how to choose the product, because a good product is related to success or failure. If you make a product wholeheartedly, the funds are put in, but if it is not effective, you will make you very heartache, so there is any A good product is a center of gravity for Amazon sellers, because this is a beginning, otherwise, even if there are more investment in the later period, you may be drifting. Here are some issues and basic selection mentality that you should pay attention to. Method.

Before the selection of the product, first of all, the \"ideal product\" should be built in the mind, and the goal of selecting products around these ideas will be clearer.

1. Convenient transportation: small volume, small quality products have the advantages of warehousing and logistics, and can also reduce costs more efficient in transportation speed.

2. Damage degree: Commodities that are not easy to damage can reduce the refund and complaint of clients caused by damage to transportation problems.

3. High unit price: The price of the product should not be too low. It is recommended that the sales price range is between 15-75 US dollars. The price is too low to affect your profits; the price is too high to lose.

Seasonal impact: products that are not affected by seasonal changes can be sold for a long time, and seasonal products can only be sold for a short period of time.

5. Legal risks: products without legal risks, here mainly refer to products that cannot be infringed

6. Brand cognition: Customers have no requirements for the brand, and will not be due to brand factors due to brand factors. Choosing products, such as mobile phone digital products, customers will consider more brand factors, but products such as light bulbs, tools and other products will not pay so much attention to brand factors.

7. Market capacity: The existing demand must be large to ensure that there are sufficient buyers to reduce the risk of inventory.

Of course, we have also seen a lot of explosive products, which may not meet all the above characteristics, such as balanced cars, fingertips monkeys, etc. But this opportunity is not everyone can encounter, and the bet is too big, it is not suitable for novice sellers and ordinary sellers.

Analysis of market prospects and competition, scientific use tools to assist selection

After determining the product IDEA and product keywords, the next step is to analyze the market prospects and the market prospects and Fierce competition. Mainly need to collect the following information:

1. The historical price level of the product. By understanding the historical price of the product, you can assist in judging the future price trend.

2. Product sales, know how many sales of the entire market every month, you can estimate the market share that can be obtained, understand the needs of the entire marketIt's the situation.

3. The product sales ranking, the higher the ranking, the better the sales, the better, of course, the more intense the competition.

4. The number of Review of the product, a product with a high price, the less the number of Review, the smaller the competition, the greater the opportunity! Generally, if it is higher than 500 Review products, it is not recommended to participate in competition.

5. The number of sellers and inventory, understand whether Amazon officials have the same product, and the number of FBA sellers, understand the number and strength of competitors, and consider whether they are competing with them. The simplest statistical method is to search the product name directly in the search box, and count how many sellers in this product.

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