Sales pricing in Amazon is a very important factor. Here YODING briefly says: First of all, the pricing should not be too random, you should refer to the pricing of similar products, too much It is not too high, but this is not a fixed factor. You can find a price balance point through continuous testing prices. If you feel that manual testing is troublesome, you can use the tool Splitly to help you automate the test price and affect the product: http://www.72276.com/get/splitly

在你着手定价之前，需要考虑以下因素：

1. 产品品质与Procurement costs: Production costs include raw materials, R \u0026 D, manufacturing, transportation, and factory profits. If the quality of the product is good, the cost will naturally increase; the seller of its own factory has a relatively low cost, and the seller of the factory is relatively high. In order to ensure the profit, the seller will naturally be higher.

2. Platform commission: The seller sells products on the cross -border e -commerce platform Amazon platform, and Amazon will collect different proportion commissions based on different categories.

3. Market supply and demand: Market demand has a significant impact on product prices. When the market is pursuing a new product, this new product is in short supply, then its price will be adjusted up. However, when the product is paved with a large number of goods online and offline, the choice of buyers is diversified, and the profit of the seller is diluted, which will also affect the price.

4. Brand image positioning: Different product brand positioning, different price positioning. Brands that take the low -end market routes will be low in price; brands that follow the mid -range market have moderate prices; brands that take high -end market routes have high prices, but products and services are also high -end.

5. Profit: Profit is also an important thing that affects prices. As a seller, you need to invest a lot of manpower and material resources. When choosing products, you will consider whether the product has markets and profits. Otherwise, there is no need to develop and promote. The seller's expected profit for their respective products is also different.

6. Promotional strategy: Each e -commerce platform will have different theme promotional activities. For example, Amazon has a member day in mid -July, and there are \"Black Friday\" in the second half of the year, and Christmas promotion. When major holidays and promotional festivals come, Amazon will adjust the price on a large scale. The seller needs to pay attention to these in time.

7. Fund turnover: In order to reduce risks and quickly operate funds, some companies will also control the price and adjust the price. If necessary, it will use a means of profit -making to stimulate the market.

8. Marketing PushWide expenses: If the product is promoted inside and outside the station, it will also generate corresponding promotion costs.

9. The price of competitors: On Amazon, a product is not only one seller. The price of competitors will also become a reference for sellers pricing and adjusting prices.

Note: Although the price of competitors can be found, it is limited to reference. The profit goals of each shop are different, the pricing policy is different, and the price is not the same.

10. Transportation costs: If the seller chooses Amazon FBA to ship, it will generate FBA header transportation costs and the cost related to the use of FBA warehouses. This cost seller will also be passed on to the cost.

Of course, there are many factors that affect the pricing of sellers. Different types of destination products and price profits are also different. If the category selected by the seller is very fierce, the profit may be low. If the selected products are unpopular and the competition is relatively small, the profit may be high.

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Price Tips

1. Price according to the life cycle of the product

(1) New product listing period

The product's product's product's product Just put on the shelves, the following two pricing solutions can be taken.

A. The new product has a strong advantage and is a hot -selling product in the market. It is very sought after by consumers. The seller can directly set up the price higher. Essence

b. The products of their own advantages are not obvious, competitive, and it is difficult to accumulate product persuasive data (Review and Feedback, Star Rating, etc.) in the short term. The seller can set the price lower. However, it should not be too low. Instead, it will not be able to earn the profit, but it will let the buyer underestimate the value of the product, and even question the quality of your product.

(2) Product growth period

When the seller's products have some foundations in various indicators of sales, praise, and star scores, the sales volume is in the rise stage, but loyal fans are still a small amount. In the growth stage, the seller can mention the price a little. Or control the price in a slightly lower range than the competitors.

(3) Product maturity period

When the product sales have been stable, the indicators in various aspects such as ranking, traffic, star rating, sales volume are very good, and it has accumulated in the market. With few popularity, the data in all aspects show that it is a explosive product. At this time, the product is more representative of the brand image and store positioning. The seller can set the price higher than the market price.

(4) Product recession period

When the product is in the market, it will slowly enter the recession period, consumers' loyalty will decline, and market demand will gradually weaken. Sales and profits will be much worse than before, so the sellers do not need to continuePush this product. If there are inventory, you can clear the position. Such as full reduction, discount free shipping, etc.

2. Pricing strategy

(1) Make good use of the number \"9\"

On major e -commerce platforms, many products are \"9\" as the tail. This move has always been repeatedly used by various merchants because it does have good results.

10 and 9.99 compared to the difference between one -dollar points, but it is also the difference between one -dollar score. If it is 10.00 and 9.99 US dollars, there will be huge differences.

(2) According to market demand, price adjustment

The price of the product should always analyze the dynamics of the market and determine the price trend according to the market changes. Otherwise, the market has changed. You are still insisting on yourself. The price is equivalent to putting a blockade order for himself, and the sales volume will run to other seller shops.

(3) Learn the festival price adjustment

On the holiday promotion season, the seller has launched different promotional products based on different festivals, which can be appropriately reduced in terms of price. It can improve the ranking, so that Amazon pays attention to your shop, and it is very helpful for your later.

(4) Using Amazon calculator

Of course, as Amazon sellers, the selected products are basically available on Amazon, so you can calculate profits according to the Amazon calculator to help judge the appropriate level of prices. Essence

Generally speaking, Amazon sellers can follow the following pricing method:

Product price \u003d product cost+platform commission+expected profit+other

FBA product price \u003d product price Cost+platform commission+FBA header cost+FBA cost+expected profit+other

The last thing to keep in mind is that the pricing cannot change frequently, otherwise it will cause the buyer's resentment and lose the confidence of the purchase of the product. It's lost.