One of the many advantages of Amazon is its extensive inventory. It is said that the retailer invested hundreds of millions of different products, from virtual aisle to fishing rods and dog food. However, the choice of this level may also be overwhelming: if you are buying wireless headphones, then you have more than 3,000 models to choose from. Amazon will consider making ① average rating at least 4 stars, ② return rate lower than similar products, ③ more popular in the Amazon search results, ④ PRIME products obtain \"Amazon’ s Choice \".

Three reasons are described as

1. Low return rate 2. High score 3. Popular product [123 ]

or

1. High score 2. PRIME delivery

or

or or or

or

]

1. Low return rate 2.best Seller 3. High score

In all conditions, you may choose to have the \"Amazon Choice\" label One. This little black badge has been used to simplify Amazon Echo voice speakers to buy voice in 2015, and has migrated to Amazon's main website.

But what does it mean? If you hang the mouse on the Amazon selection badge on the company's website, the pop -up explanation is like this: \"Amazon's choice of high rating is recommended, and the price of reasonable prices can be shipped immediately.\" Well. But based on the user rating \"high evaluation\", or the external reviews have been summarized, various problems with nonsense? How to define \"reasonable price\"?
Amazon Choice

Amazon's choice is the badge issued to some sellers. Amazon's choice is only used for products sold through Amazon Echo. Through Alexa and Echo AI, Amazon Prime customers have been able to re -order the goods they purchased in the past. Now they can also use Amazon Echo and Echo DOT devices to buy new products. Through voice commands, Alexa can search Amazon's Prime to choose Prime products and make suggestions to PRIME members. There are many demands for the improved Alexa-Echo device, which means a considerable sales opportunity.

So how does Amazon seller get Amazon's selection badge?

Become Amazon's choice

Amazon keeps silent about how to choose a product included in the Amazon choice list. We don't know which products Echo may recommend or which brand it may be recommended. What we know is that Amazon's Choice products are selected based on several attributes. Positive product rating, higher sales, reasonable prices and favorable transportation speed are the four characteristics of almost we have played an important role. The lower return rate and seller feedback may also affect the choice of product or brand, which is included in Amazon's choice. According to the results of the observation, the comments did not seem to have a huge impact. However, there are reason to doubt.

It is well known that Amazon's ChoiceAmazon seller is dirty again and again. A popular strategy of becoming headline news a few years ago was to submit false negative comments. Sellers may be improved by compulsory competitors' comment rating. If the comment is a factor that Amazon chooses, this approach may return significantly. Amazon sellers must be alert to this possibility and make sure they carefully monitor their comments.

As far as transportation is concerned, Amazon Prime should ensure the rapid transportation speed of all eligible products. This seems to conflict with Amazon's selection of qualifications. Maybe it will go further and become a factor of Prime membership qualification. Only Prime products can enter Amazon's choice, which makes sense.

Main brand

Amazon's focus seems to make the main brand more likely to be used by customers. This is a bad news for those smaller sellers. Amazon hopes that PRIME members can find the main brand of mergers and acquisitions, so that many low -profile products disappear in low sales.

Amazon's choice, Amazon is a wise consideration. After all, its overall goal is to bring more sales. It is easier to buy items means that more people may buy. You can buy toilet paper almost at any shop in the corner, but why do you leave your home when you tell Alexa to go shopping?

A problem about small brands is of course their reputation. Amazon puts customers first, and does not want to recommend products that may have less outstanding experience. This will damage Amazon's reputation, so they can understand the names they put their names behind.

Amazon does not include certain categories in Amazon's choice, regardless of whether the projects listed in are in line with Prime qualifications. Some of them are Amazon, Prime Pantry, Prime Now, clothing, jewelry, shoes and watches. It is unclear whether these categories are permanently not in the list, but Amazon is likely to consider incorporating them into the development stage of its voice order plan.

Amazon \u0026#8217; S Choice is a feature launched by Amazon to help customers save time when shopping search. Amazon will mark Amazon \u0026#8217; S Choice on high -quality products. The position of this black labeling is above the title of the keyword search result.

Note that Amazon \u0026#8217; S Choice logo is only available for the search results of specific keywords. So searching products with other keywords may not have this sign.

Amazon \u0026#8217; S Choice What is the help of sales

Voice purchases

Have Amazon \u0026#8217; s Choice The logo products will be included in the recommendation of voice purchase by Amazon Echo.

The seller can buy this label product directly from Amazon Echo (that is, via the voice command) to directly simplify the customer's purchase process. Xiaobian believes that as voice intelligence becomes more and more popular, its promotion of conversion rate will become more and more obvious!

In the category supported by S CHOICE, only one product can be obtained in the search results of each keyword! There is no doubt that consumers will be more inclined to the officially recommended products of Amazon. Therefore, this mark can greatly increase the conversion rate. Amazon \u0026#8217; What is the difference between s Choice and Best Seller

What is common:

1. It is automatically identified by the Amazon system

2 . It can help the product drainage and conversion

3. All needing is in a good state

4. All belong to Amazon free support

Different points:

[

123] 1. The position of the two logos is different

Amazon \u0026#8217; S Choice logo is above the title of the keyword search result

Best Seller logo is above the picture [123 ]

2. Click into Listing Different

Click into Amazon \u0026#8217; S Choice. Yellow label

3. Different categories of coverage

Amazon \u0026#8217; sThe category covered by Choice Function is only Amazon's self -employed category, books and audiovisual, movies, music, games, electronic products, home improvement, toys, clothing, shoe and hats, jewelry, handicrafts, outdoor, car

and Best Seller supports all categories

4. Different prerequisites for obtaining the labeled

To get Amazon \u0026#8217; s Choice, the product must have brand filing and send to the FBA warehouse

[[

[[

[[

[ 123] And the Best Seller marked is as long as you have the opportunity to get

5. The requirements for obtaining the logo are different

Amazon \u0026#8217; how to get the s choice logo?

Amazon's calculation method for Amazon \u0026#8217; s Choice did not disclose. But compared to the products that obtain this logo, the following factors have a certain impact on Amazon \u0026#8217; S Choice.

Sales and conversion rates

When we measure when a product is good or not, it mainly depends on this thing that is not welcomed by consumers. The same is true for Amazon. Amazon will judge that this product value is not recommended by sales and conversion rates. Therefore, in order to get Amazon's recommendation, the conversion rate and sales must be high, and the sales ranking must be in the current sub -category.

Product Review

Amazon also attaches great importance to product evaluation. Generally speaking, the product Review average star needs to be more than 4 stars to get Amazon \u0026#8217; s Choice logo, but in a very small category, it may be recommended without Review.

A+page

At other sites of Japanese stations, A+pages have brand filing to have functions. This also shows Amazon's emphasis on brand filing. There is a chance to get AMAZON \u0026#8217; S Choice logo with A+pages.

return rate

Too high return rate will directly affect the state of a listing. Amazon will not recommend a product with a high return rate.

\u0026 nbsp;

How to describe Amazon \u0026#8217; Amazon's choice \u0026#8217;

When you click the badge, except for Amazon's single definition defined definition of a single definition of Amazon selected Instead, don't expect more information about it on Amazon's actual website.

My closest is an Amazon employeeIt is called \"a feature that can help Amazon customers save time and energy when searching for common daily necessities, and recommend using high evaluation of PRIME freight and reasonable prices.\" The answer comes from Amazon's message board to respond to 2016 Nian's user problem.

When I asked the current definition, the Amazon spokesman was very happy to fill me:
\"We launched Amazon's choice in 2015, through high -level rating, reasonable price products, Immediately, the most popular search release on Amazon has simplified customers' shopping. This is a very popular feature on Amazon and Alexa because it allows customers to quickly and easily decide what to buy. It is recommended that if they choose, customers can always ask specific brands or products at any time. \"

Please allow me to unlock it.

The plan was launched for the first time in May 2015. As the function of the original Amazon Echo Alexa supporting voice speakers, the speaker was launched six months ago. According to the \"Wall Street Journal\" report, it was reported that its concept was that if you ask Alexa to order products like toothpaste, it will first check your order history and provide you with your previous toothpaste products. But if you have never ordered any toothpaste, Alexa (Amazon) will \"make suggestions from Amazon's selection plan.\"

Gradually, Amazon began to extend its function from its Echo voice speaker to its website, through the pass, through Paste the badge on these products and disclose to the shoppers that Amazon choose the planned product.

Amazon's choice is not what

If the \"what\" about Amazon's choice is very simple, then \"how\" it will be shrouded in the mystery. Simply put: this thing is chosen by humans, or a machine -driven algorithm?

On the surface, it does not seem to be a very important issue. But if people know that it is generated by algorithms, people may respond to the badge. Some of us may already think it is. But others may think that humans are involved. If we know that these options are only driven by software, will we believe less or more badges?

In addition to the official definition quoted above, it is a challenge to understand the plan.

As early as 2015, the Wall Street Journal Greg Bensinger \u0026#8211; in the same story mentioned above \u0026#8211; And get Bupkis. \"Amazon refused to disclose the process behind Amazon's choice, including whether it was driven by software or humans,\" the article said. Amazon did not respond to the commentary request of the Herfindon Post, at the time it followed the same story.

However, we can eliminate the determination of Amazon's choice.

Amazon's choice designer does not know how they \"win\": companies that get Amazon's selection badge on their products seem to know nothing about the exact reason for the product to receive the label. \"Net.com is, no one knows it,\" the public relations representative of Creative Labs wrote to me. \"I hope I have more specific things to tell you, but it seems that this is a problem for everyone.\" He directed me to the page of AMZ Advisers. This is a third -party consulting company. There seems to be as many as how to catch Choice badge.

The company cannot \"buy\" Amazon's selection badge: on the European message board of Amazon dealers, a host who seems to be an Amazon employee posted this message:

\"123]\" The seller is not You need to register or register to consider Amazon's choice \u0026#8211; Amazon's choice function will consider all high rating sold or fulfilled by Amazon, which meets the Prime standards. It is impossible to specifically require your product to be selected as Amazon's choice \u0026#8230 Selecting continuously, so continue to provide high -quality for your customers. Price products will provide you with the best opportunity for Amazon to choose. \"

Amazon's choice winner is not based on any manual test: Those who are familiar with the plan tell me that Amazon employees will not test products for Amazon to choose to choose. Amazon employees are likely to use the product as part of its daily life, but there seems to be no specified testers in the connotation of CNET.

Third -party evaluation is not sure that Amazon's choice designer: I speculate that external comments \u0026#8211; from CNET, Engadget, Consumer Report and other sources \u0026#8211; may be a factor. But obviously this is not the case, the person familiar with the matter said. Therefore, my Jabra Elite 65T comment has nothing to do with the Amazon selection badge of the product.

It has become weird

Now, it is not surprising that many Amazon brands have Amazon's selection badge. I will not so innocently suggest that Amazon should exempt my equipment from its highlight plan \u0026#8211; ignite, Fire tablet, Echo speaker and a large number of Amazonbasics accessories. But there is a question here: how to search for products will affect the badge display.

At first glance, only Kindle Paperwhite won the badge. The entry -level Kindle, Voyage and Oasis did not get it. In addition, only some Echo speakers and Fire tablet have badges. But click on, you will find that the badge will pop up those products that have not had it before.

In order to obtain Amazon's choice, we know that the product needs \"high evaluation\" (Amazon user rating), \"reasonable price\" (no matter what this means) and qualified to get Amazon Prime transport.

We think it needs inventory and available, but the pre -ordered JABRA headset seems to believe this.

We know that the relationship between human test and manufacturer and Amazon seems to be not factor. As the first party, Amazon's device does not seem to have received great help from the badge.

So how does Amazon choose?

Its core is an algorithm. I did not hear someone clearly denied this. The entire Amazon shopping experience is based on the algorithm (\"customers who buy this product also buy\"), so it makes sense. Add the badge to the Amazon product. When it reaches the best position and availability, this problem is definitely not as good as YouTube's part of the child's part of the creepy, disturbing video, or Facebook or Google conspiracy in false news conspiracy in the false news conspiracy conspiracy The problem in the theory. Search results in the key first minute of real -world events.

Nevertheless, I am a professional product commentator. For many years, they have provided the CNET editing options for those products that show excellent value in terms of price. It is based on actual human body testing and evaluation. If you don't agree with it \u0026#8211; and believe me, many people often do this \u0026#8211; you can call me or my colleagues in the comments part, social media or emails. Therefore, the idea of \u200b\u200b\"rewards\" based on algorithms like Amazon's choice may be so close to the family because it is like a robot for my work.