How to do Amazon?To do Amazon, you need to know these knowledge
发布日期：2022-08-26浏览次数：信息来源：小编
There are many vocabulary and knowledge points to do Amazon, but the basics still need to know what words and abbreviations represent, so here it is I recommend some entry -level Amazon words, and you can better do Amazon if you understand.
] SKU Full English name: Stockkeeping Unit (inventory unit), that is, units where the inventory entry and exit meter can be unit, box, pallets, etc. For e -commerce:
(1) SKU refers to a product, each with a SKU, which is convenient for e -commerce brand identification products.
(2) A product multi -color, there are multiple SKUs, for example: one piece of clothes, red, white, and blue, then the SKU code is different. If the same Send the wrong goods.
] asin English full name: Amazon Standard Identification Number ] The full name of Chinese: Amazon Standard Logo Asin is a special coding logo for Amazon products, each product is different. It is Amazon's randomly generated letter number combination.
] KYC Full English name: Know Your Customer Kyc policy (that is, fully understand your customer) to strengthen the account holder's strengthening review. KYC policy not only require financial machinesThe real -name system of the account is implemented to understand the actual controller of the account and the actual beneficiary of the transaction. It also requires a full understanding of the customer's identity, resident address, or business engaged in business, and take corresponding measures. Understand the legitimacy of the source of funds.
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fba
Full English name: Fulfillment by Amazon Chinese full name: Amazon Logistics FBA refers Including all logistics services including warehousing, picking, packaging, distribution, customer service and return. ] FBA header : It refers to the transportation of the goods from the domestic-foreign Amazon warehouse, which includes services such as customs clearance prepaid tariffs.
] upc Full English name: universalProduction code Chinese name: GM Product Number (code) UPC is the earliest bar code for large -scale applications. Its characteristics are a fixed and continuous barcode. It is currently used in the United States and Canada. Because of its wide range of applications, it is also being used. Called universal barcodes. The UPC code can only be used to represent numbers, so the code set is 0 ~ 9. ] GCID: The brand identifier generated within Amazon. When your brand is successfully filed with Amazon, it provides a KeyAttribute. Amazon will automatically allocate the unique Global Catalog Identifi.ER is GCID, sixteen characters, including letters and numbers. This GCID code will be equivalent to the UPC code in each listing of you, and your UPC code can be saved. ]
Coupon:
is a \"discount coupon\" for enjoying some special offer or discount
Be sure to click when buying. You can enter from the coupon page, or you can see if the baby has a coupon when browsing the baby. (Amazon Coupon Zone) Hot New Releases This is the \"hotspot latest product\" provided by Amazon. It appears on the top right of a category page. Click it to not only understand the products that are selling, but also predict the next batch of hot -selling products based on the best -selling list.
The New Releases logo is a reward rewarding the best ASIN product in the new version under the new version. New releases definition is different depending on each class, mainly the time of the above shelf or the time of release. New Releases is simply that it is not too long. Under the same category, one of the best sale as a reward logo given. The sales here are best compared with the products that are similar to its listing cycle, and under the same category. ] Prime : Send FBA or participate in SFP services FBA refers to Amazon's overseas warehouse delivery. When the seller sells products on the Amazon platform, it allows the seller's product to put it in the warehouse of the local Amazon first. When the seller's orders are sold, the Amazon root order is issued from the warehouse to the buyer's customer.
123] Add-on LTEM ADD-ON Program launched by Amazon, USA allows customers to buy only the goods that were only sold in batches before. Generally speaking, such products are some small cheap products, such as nail cutting, toilet paper, light bulbs, soap, etc. ADD-ON products can be purchased at the same time as other products, or only purchases ADD-ON products at the same time, as long as the total amount (including ADD-ON goods) exceeds $ 25. At the same time, it should be noted that such orders are shipped by Amazon, so all products in the shopping cart must be \"Sold by Amazon\" or \"Fullfilled by AMZON\". Products that show the \"ADD-On Item\" logo are all products that are very low in the unit price of FBA. The Amazon system is calculated. This type of product is minimalized by Amazon, and the delivery cost is higher than that of Profit, in order to improve profit margins, Amazon has a restriction on such products. When you buy this product separately, the total order amount must exceed $ 25 to place an order. Even if you are a member of Prime, you must also meet the order amount It can only be over 25 US dollars. As a product, because the seller's price is too low, the system will automatically add the product to the ADD-On item project. If your account appears this sign, it may wish to increase the price at this time, and follow the price. With the increase in prices, the ADD-On item logo will also disappear. At this time, you can brush a few orders through a friend's account. After the transaction occurs, try to adjust the price to your expected low price. At this time, add-on item will no longer follow.
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Amazon \u0026#8217; s Choice The logo of Amazon's Choice is searching this This product from the keyword has been included in the recommendation of voice purchase by Amazon Echo. The influence 5 elements: [12]3] (1) Class: Only open the following categories: book and audiovisual, movies, music, games, electronic products, home improvement, toys, clothing, clothing, clothing, clothing, clothing, clothing, clothing, clothing, clothing, clothing, clothing , Shoes and hats, jewelry, handicraft, outdoor, car (2) Brand registry
(3) fba (4) More info complete (5) The conversion rate is high in sales
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W8 Tax Table: The full name \"FORM W-8ben\", which is released by the US Taxation Agency and filled in by the accountant, declared that it is not a US citizen, and requires exemption from related taxes in the United States. item. (Three years after the declaration is successful) Before the expiration of the three years, you need to fill in the form before applying. ] W9 tax table: W9 is an American tax table, W9 fills in, the data must be from SSN, including names, birthdays, and corresponding SSNs.
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WF: World First is the world's foreign currency exchange company. The company is headquartered in London, a highly developed Financial, focusing on providing international payment services for enterprises and individual sellers to help e -commerce to open non -national bank accounts It is Amazon's official strategic partner to help you withdraw the payment of overseas sales back to China.
] A-zguaranteeClaim:
Protecting claims
(1) Buyers can issue claims within 30 days after the expected date of 3 or 30 days after the order date.
(2) From the expected date of delivery, the buyer has a claim for 90 days.
] Product Review : It is an evaluation of the product itself. It does not involve the quality of logistics and customer service. Any buyer who purchases a product on Amazon can evaluate Affect seller's performance. Use scoring and text, pictures, and video reviews. ] CUSTOMER Feedback: It is an evaluation of orders, involving factors such as products, logistics, customer service and other factors. Only buyers who place orders can comment. A order can only be evaluated once, affecting the seller ODR ODR Essence Use scoring and text, pictures, and video reviews. ] SESIONS:
Visits
Official explanation: Sessionsare Visits to your amazon.com page by a user. All action with a 24-hourperiod is considered a session. Understanding: Also called independent IP access. Within 24, an IP access to a page is only calculated once a few times. ] Session Percentage : Percentage of access Official explanation: PERCENTAGEOF Sessions that Contain at Least One Page View for A PARTICular Sku/Asinrelative to the Total Number of Sessions for All PRODUCTS. Percentage of total visits. ] 22. Variation: Variations are used to associate products that are basically the same, but in one or more key attributes (such as size or color). 1. If your product meets the following requirements, they are likely to be a good alternative variant : 2. The product is basically the same 3. The product is only different in a few very specific aspects 4. Buyers expect to find all on a product page to find all all the product pages These products 5. The product can share a product name [ 123]
Buybox: Golden shopping cart (buy button) is the most convenient shopping location for buyers. Amazon evaluates the performance of the seller based on many factors, and the products of the qualified seller are eligible to compete and obtain a golden shopping cart. ] Global Store: Amazon Global Store is a domestic outstanding Amazon Amazon merchant's assistance plan to open a store in Amazon in the world. Amazon's global opening enables you to be belowAny mall add and sell products, including Amazon.com, Amazon.ca, Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it, Amazon.es, and Amazon.jp. ] Brand filing: refers to applying for brand protection on Amazon. After the Amazon brand is filing, you can get the GCID code (GlobalCatalog Identifier, a string of 16 -yard -yield mixed codes) to replace UPCS and Eans. GCID is unique! It is the same to that country, unlike ASIN, there will be different values \u200b\u200bin different countries! Amazon uses this GCID value to check whether it can be sold! Applying for brand filing is the best way to prevent and sell. ] Amazon Prime: Member services ($ 99), any Amazon self -employed or responsible for logistics (Fulfilled by Amazon) , Enjoy free two -day delivery service.
] Order DEFECT RATE: Order defect rate (ODR) Receives the percentage of negative feedback, Amazon Mall transaction guarantee or service credit card refusal to pay. ODR can be calculated within any historical order time period. Objective \u0026 lt; 1%, must be achieved. ]
Classification review:
In order to ensure that buyers have a high -quality experience in your shopping in Amazon, specific products and categories must be approved by Amazon, that is, a classification review. After the classification review is approved, it is not necessary to release such products and categories to be released directly. ] Sponsored Products: Amazon's product advertisement relying on the bidding ranking of keywords, similar to Taobao through traffic, Baidu bidding, etc. The keywords have the opportunity to show the product when they are searched, and pay when they are clicked. ] BEST SELLER RANK:
Amazon BestSellers Rank This number is relative to other categories, according to the hour (Amazon explanation), and linked the recent sales of the product (considering accounts at the same time (at the same time considering account accounts at the same time Historical sales data) calculated.
Of course, the ranking of a product will be different in different Amazon markets, and each market itself represents different geographical areas. The first ranking means that in the same product category of the product, this product has recently sold more than any other products.
Factors affecting rankings:
1. Ranking. It is based on sales, not based on evaluation or rating 2. Product sales of sales will not be immediate 3. The weights and free books are the same 4. Increased sales does not exactly mean an increase in ranking 5. The prediction function is also put into the algorithm 6. The rapid growth of sales that maintains effectiveness is directly proportional to the ranking. 7. Number itself explains everything
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