Advertising cost sales ratio (ACOS) refers to the percentage of advertising costs accounted for the sales of sales directly obtained by advertising by product promotion, or advertising costs account Percentage of total brand sales. This value can be obtained by using the total sales brought by advertising with the total sales brought by advertising.
ACOS \u003d Total sales of advertising ÷ total sales brought by advertising x 100
For example, if your advertising expenditure is In 200 yuan, the sales brought by the advertisement are 2,000 yuan, and your ACOS is 10%.
How to use ACOS
ACOS can help you evaluate the publicity effect of advertising activities relative to advertising expenditures. The lower the ACOS means that your advertising investment accounts for a percentage of sales.
For product promotion activities, your total sales include the product sales generated by your advertising clicks within a week. The total sales include both the sales of the promoted SKU, and the sales of other SKUs in your inventory. For example, if the buyer has brought a red shirt for sales because of the buyer's clicks, the sales will be included in the total sales.
For the \"headline search advertisement\", the total sales include the total sales of goods generated by the advertising clicks within two weeks. The total sales include both the sales of the product and the sales of other products sold by the same brand due to clicking your advertisement. Whether it is a product or other sellers.
For example, suppose you sell sporting goods for a certain brand. You may find that your new running shoe series \"headline search ads\" will also drive the sales of socks and other advertisers' sportswear sales.
Note: For product promotion activities, it may take 48 hours to fill your sales data. For \"headline search advertisements\", it may take 12 hours to fill the brand sales data. Therefore, the ACOS within the \"Today\" date will not be displayed, only delayed data within the \"yesterday\" date range will be displayed.
ACOS suggestions for different advertising activities
to minimize your advertising expenditure, you ACOS needs to be reduced. If your goal is to increase the exposure of the new SKU or the existing SKU, then you mayTo achieve this purpose by maintaining a higher ACOS for a period of time.
| Pickup type | Efficient advertising activity | Efficient advertising activity |
| | | Considering a specific keyword that reduces the bidding or suspend the higher ACOS. - Consider adding more keywords to see if this helps improve the effect of advertising activities.
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Consider improving your advertising budget. | | View keyword lists to determine the best keywords. The bidding for the best keywords that improves the effect may increase the amount, click volume and sales. Consider adding a negative keyword to add higher search words for ACOS Essence You can view the search word according to ACOS in the search word report. | - Considering the default bidding of the entire advertising activity.
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Consider improving your advertising budget. |
Consider increasing your default bidding in order to increase exposure, click volume and sales.
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