At present, more than 60,000 brands have registered their products at the Amazon brand registration center. We discussed the importance of control content. Amazon brand registry is a tool that every supplier should consider. The advantages include:

Accurate brand logo \u0026#8211; the company can control the list of its brand
enhanced enhancement Search Ranking-Quickly Find the content of the Amazon store. Use images, keywords, or asin list batch search content and report suspicious violations.
Active brand protection \u0026#8211; Integrated automation can use information about your brand to actively delete suspicious infringement or inaccurate content.

The company's registration at the Amazon brand registry is free. The qualification requirements of the plan; The effective registered trademark of your brand appears on your product or packaging.

The registered company will determine the products they want to register in the transparency plan. Then, the brand owner (company) will purchase a certain number of traceable identifier (the only 26 -bit letter number code) from Amazon, which is provided in Excel / CSV files. Since then, the company will create a two -dimensional barcode label based on their only identifier and apply a two -dimensional bar code label on each unit of the SKU. Basically, each item of the same SKU will have different identifiers code that are different from all other items, such as serialization. The condition for joining the plan is that the company agrees to mark all the projects specified by SKU, no matter which channel is used. As part of the transition of transparency, there is a period of \"flushing\". The brand's existing non -2D barcode items can continue to be sold globally. After the \"Ranking\" period, only when there are two -dimensional barcodes on each unit, all SKU projects that are transported to Amazon will be accepted. Amazon does not accept the brand that does not accept the unique code provided by Amazon, and other third -party sellers and even the inventory of Amazon retailers. At this time, only products with 2D code will be considered by Amazon, and only these units will be allowedSales Amazon.

If the company registered the plan and one of the registered SKUs received too many complaints due to effectiveness, the brand will lose its certification in the plan and those previously registered registered The product will be deleted from the transparency plan.

Verify that your company is an authorized agent of a legal right owner or a trademark.
Amazon account. You can use the existing Amazon account (proof associated with the supplier or seller center) or create a new account for free.

Transparency Plan

As a mechanism for cracking down on counterfeit products, Amazon created traceability and guarantee plans Essence In 2017, Amazon launched the \"transparency plan\" pilot.

Amazon created Android or iPhone mobile applications, consumers can use it to verify authenticity and view detailed product data. Can you tell me more information about transparent code?

Each transparency code is the only alphabetic number non -order code. The transparency is the only entity that has an accessible code generation protocol.
In addition, the transparency will record each code generated and generate its product, and use the information to verify the product. How to play a role in Amazon Delivery Center (FC)?
After the brand begins to use unique transparency code for the product, Amazon will start to find and scan these code in its FC to ensure that only authentic products are sent to customers. A survey of the units that failed to verify the authentication of transparency to find possible fakes.
Suspected counterfeit products will be dealt with based on Amazon's anti -counterfeit policy. How do customers use transparency to verify the authenticity of their products?
Customers can use Amazon shopping apps or transparency applications to scan the transparency code on their iOS or Android mobile phones. When scanning, if the code is valid, the application will display a green check mark, otherwise the red X mark will be displayed.
The brand can choose to share product information of other units, such as manufacturing date, manufacturing location and enhanced product information (such as ingredients). Do the brand must register all products in transparency?
The brand can register part or all products in transparency. For each registered product, the brand needs to apply a unique transparency code on each unit for the product.
Where is the transparency?
The transparency is currently provided in the United States onlyEssence
How do consumers get help?
The transparent application and Amazon shopping application have the \"contact us\" button for consumers to contact the transparent team.
How to join the Amazon transparency plan?

To register transparency, you need: Be able to verify that you are the brand owner of the product. Global Trade Project Number (GTIN), such as UPC barcode on your product.
It can apply the unique transparency code on each unit you manufactured.


The cost of the transparent plan Amazon transparent QR code price

Sexual purchase quantity \u0026 lt; 1 million, 1 million, For $ 0.05/piece; 1 million \u0026 lt; one -time purchase quantity \u0026 lt; 10 million, then 0.03 US dollars/pieces; quantity of one -time purchase \u0026 gt; 10 million, 0.01 US dollars/pieces. \u0026 nbsp;

In Mclait's view, Amazon manages their accounts and supervise its list through poor law enforcement and over -complicated processes, thereby promoting the chaos in the market. Then, by procedures like transparency, it tries to collect services to them to solve these problems.

Even so, Amazon is still the preferred destination of more and more small enterprises. These companies are booming on the website and from Amazon's huge coverage, broad The performance center and logistics system benefit. Most of these companies have not experienced anything as Mclaine said.

What did Maclean go through
42 -year -old former high school teacher McLean told CNBC that she forced her to take out time in 2010 because of a child's health panic. Then we started wee urban. In order to find high -quality clothing for the boys, she began to design simple sleeping bags with organic materials and sold it on ETSY.

Before joining the Amazon market in 2013, Wee Urban had its own website and establishedCooperation relationship.

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She agreed. But she said that her account was out of control soon.

Products appear in various markets around the world, including China and India, from one or more sellers, the name is Wee Urban. She claims that from around June, she will log in to her account, but finds that her sales in Canada are suspended, and she cannot install new products. Others seemed to make money from her brand, but customer complaints would return to her \u0026#8211; real Wee Urban.

Suspected of fraud, McClain began to extract some inventory from Amazon's performance center and found that the new barcode was placed on her items. Barcodes with yellow stickers on the package and shorter barcode than her official white sticker.