The Double Eleven in 2018 broke the record again: Breaking 10 billion in 2 minutes and 5 seconds! 26 minutes breaking 50 billion! This is a new milestone, and it is also unable to compare many foreign e -commerce. Ali's ecology has continued from pure Taobao, Tmall to AliExpress, and China's Double Eleven belongs to the world.

The top five companies with the highest market value in the world are Apple, Google, Microsoft, Facebook, Amazon, all of which are all Internet technology companies.

But in 2007, the top ten in the world at that time were: Wal -Mart, Exxon Mobil, Royal Shell Petroleum, British Petroleum, General Motors, Toyota Motors, Chevron, Daimlersler Daedal, none of them are Internet technology companies.

But in just ten years, what kind of changes have happened in the world? Why give people the feeling of vicissitudes of the sea?

The world is changing revolutionary, are you ready?

Three major trends in the development of business model

With the advancement of digital technology, the entire society is reconstruction. We must see clearly the development of the business model Grand Trend:

1. Value subversion

Value subversion refers to the simple, more convenient and cheaper of the product and services with digital technology or new business models. There are three main dimensions:

① Simple

As far as the development trend of future products is concerned, it is not to make the product function stronger and more complicated. The simpler and easier to use.

It is simpler to make complex simplification through technical changes, which is easier to operate and easy to use. At the same time, it is precisely because of this simple and easy operation that users have become more and more extensive.

② More cheaper

Make the product cheaper:

The first is at the product level, by reducing costs, using technology simplification, optimization and other means, so as to thus therefore Make the product cheaper.

The second is the optimization of the business model level, which makes the product cheaper by changing the overall cost or income structure.

It should be noted that it is not a simple price reduction, which is essentially a win -win situation with users by reducing costs and optimizing business models. Therefore, cheaper will not reduce the profit of the enterprise in essence.

③ more convenient

It is more convenient to include two dimensions: the first is to get easier to get, and the second is to get faster.

NearIn a few years, the convenience of e -commerce is also getting better and better. One of the important reasons is the establishment of a fast logistics system based on digital technology

currently from warehousing to trunk lines, support lines, to the last mile of delivery Basically, the whole process has been data.

The value of the digital era is ubiquitous. One of the important reasons why Chinese e -commerce is higher than the penetration rate of the United States is that the efficiency of traditional Chinese retail channels is far lower than the United States.

There are many channels in China and a poor supply chain level, so the price increase rate of products is high. Therefore, when Taobao appeared in China, its price advantage was far beyond the American counterpart Amazon.

Similarly, the reason why the sharing economy flourish is also in line with the trend of value subversion.

The sharing economy will reuse the idle resources. For the sharing of items, it has not lost ownership, but also creates value through sharing with others;

For users In words, the sharing is actually \"buying it by borrowing\" and \"buying it with rent\".

2. Platform mode

Platform mode and platform thinking are actually not fresh. In the traditional business era, some people are operating their own business with platform models.

There are two restrictions on the platform of the traditional business era, making it unable to develop its platform model:

The first limit is physical space.

The second limit is the traffic limit. The traffic of any material world is limited. Of course, this limit still comes from limited physical space and limited business hours.

In the digital era, when the space restrictions and traffic restrictions are opened, the super platform with a number of users of over 100 million appears.

But the cruel thing is that the Internet is a virtual world without borders. In this world, the same sub -category platform will be eaten by winners. The binary law will be broken and replaced It is the only rule.

With the advancement of consumer data, the 2C platform has risen; and with the advancement of production -end data, the 2B platform is rising.

When the dataization process has reached today, we can clearly see that the current pattern of the 2C platform has been set, and the 2B platform is in the ascendant.

With the development of the digital era, the procurement of manufacturers will change, and its cycle is getting faster and smaller, and the demand for non -standardized needs. Digitalization requirements are high.

This means that the B2B platform has huge development space.

But so far, a large number of traditional industries' B2B platforms have not seen movement.

There are two main reasons for this:

On the one hand, the transaction of the B2B platform is usually more complicated.

So almost all of the Internet technology companies that have no tranquil and unfavorable Internet technology companies have planted on the B2B platform. Without the participation of experts in traditional enterprise industry, it is almost impossible to make such platforms.

On the other hand, traditional companies on the industrial chain have natural resistance and evasion of the Internet, and their response itself is relatively slow.

The market of the B2B platform will be a hundred trillion -dollar market, far exceeding the market transaction volume of the market on the 2C platform.

In such a large transaction volume, as long as the platform has 1%of the capacity of currency conversion, this is a market of hundreds of billions of dollars.

When digitalization continues to advance in infrastructure, I believe that the market will eventually break out. For most traditional enterprises, this is a huge opportunity for transformation.

The key to the question is, what kind of industry can do vertical industry platforms? Who will do it better? What can I do to succeed?

I believe that the key success of the 2B platform is the following points:

① The ends of the platform should be scattered enough.

② Experts in the industry should be operated.

③ The principle of value subversion must be met.

④ Integrate third -party services, and finally achieve three -in -one combination.

⑤ The core of the platform enterprise is data and algorithms.

3. Cross -border integration

From the perspective of corporate strategy, the essence of corporate cross -border is actually the diversification of enterprises, it is just a diversified enterprise diversified A more pace with the times and image.

Why do some companies have achieved huge success through cross -border cross -border, while some companies have fallen on the road of cross -border, so can they cross the border and how should they cross the border?

Through the phenomenon, the essence of cross -border issues is how a company grows. Cross -border enterprises must consider two key elements: one is the development stage of the enterprise; the other is the resources and capabilities of the enterprise.

The cross -border phenomenon of the digital era is becoming more and more common:

On the one hand, because the boundary of the industry is cut by data and algorithms, the data and algorithm capabilities can quickly accumulate industry experience;

On the other hand, whether it is customer resources, technical resources, or capital resources, for enterprises, it is easy to obtain in the digital era.

There are two main types of cross -border forms in the digital era:

The first is cross -border fusion caused by product intelligent interconnection;

The second is that customers are gathered in large quantities Cross -border fusion. But no matter what kind of cross -border integration, the mostLater, the ecological model with a platform as the core will be formed.

Compared with Silicon Valley Technology Co., Ltd., compared to cross -border cross -border, the cross -border between Chinese two giants Alibaba and Tencent seemed to have no boundaries and barbaric.

From the perspective of we stand in the future, in the future, in the future, the digital virtual world will eventually integrate with the material world and control this material world.

Then, we will find that Tencent and Alibaba just use the greatest strength to grab the site in this virtual world.

Just like Columbus had just discovered the new continent, all he had to do was to make a horse began to make a craftsmanship, but to occupy as much as possible as possible.

In the future, everything in this world will be divided by the super platform of customers.

There is no national border in the virtual world. In fact, it means that in the future, the borders of the physical world will gradually blur, and the world will eventually be opened.

From this perspective, Alibaba and Amazon finally had a battle, and Tencent and Facebook also had a battle.

Therefore, although Alibaba and Tencent are brutal, although rough, this is strategy, this is the general trend. Only when more such companies are soaring, China's rise will approach.