AMS is the abbreviation of Amazon Marketing Service, that is, the abbreviation of Amazon marketing services. It is a promotion account provided by Amazon to a special advertising promotion for merchants. The shop page attracts more traffic and helps them stand out in fierce competition. This service is actually packaged some of the marketing resources in Amazon's current station. This packaging includes two parts: Amazon Advertising Integrated Package and Brand Page .

So what is the biggest feature of AMS?

1, AMS is independent of Amazon Seller, (ordinary SC), Amazon Vendor (VE account)

2, AMS account can only promote products.

3, AMS has all promotion functions of SC, VE, brand account!

I, sponsored products

2, headline search

3, Product Display ads

Special Japan, through AMS, through AMS The advantage of opening advertising compared to ordinary accounts is very obvious. In addition, applying for Amazon brand business through AMS account can obtain the following advantages.

First, there is no need to register, no trademark registration information, retreat, and apply directly to Amazon for brand business qualifications.

Second, no product pictures are required, website information

Third, with the permission of relevant persons (such as your own ordinary Amazon account A brand), you can manage any Amazon existing brand. At most one AMS can manage 100 brands. At the same time, AMW can also give up brand management that has been successfully applied at any time. So how to get an AMS account:

First, you can register it yourself, but because the AMS management team is in the United States, the waiting time has become a long time in addition to the complicated information.

Headline Search ADS Title Advertising

SPONSORD PRODUCTS ADS*Click to pay ads -ASP

This is divided into automaticAnd manual, manual keyword advertisements usually have pages of search keywords and the right side of search words. Automatic ads usually buy and watch on the details page and watch the advertisement recommendation bar.

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Product Display ADS product display advertisement-pda

123] This kind of advertisement appears under the details page competitor shopping cart, and may also appear on the buyer's review page, discount information page and websites outside Amazon.

But the advertisement requires a special AMS account. Amazon has three types of accounts: Amazon Seller, Amazon Vendor Express, and Amazon Vendor. AMS: Amazon Marketing Service. Brands with 100 management can only promote brand advertisements. You cannot upload add products. You can apply without providing trademark information. MasterClass/? NC1 \u003d H_LS, At present, some things in the market are selling services or selling such accounts. There is also a more popular Amazon cloud recently, which is also applied in AWS.

与传统PPC广告的区别 

[123 ] The PPC advertising display in the traditional seller account is actually very restricted, because it is only displayed on the search results page, which leads to limited clicks. It is conceivable that the display volume of AMS advertisements is dozens or even hundreds of times of traditional seller account PPC, because there are more pages displayed in

, and there are more advertising positions, and there are few people who know AMS [AMS [ 123]. Therefore, AMS is very helpful for greatly increasing traffic!

\u0026 nbsp; In particular, although AMS opening requires

Amazon VC or VE account

, but its advertisement can be promoted Products in Amazon Seller account. I know that many sellers have opened AMS to promote products in the Amazon Seller account. This is a very good idea! You can learn from it!

6. What kind of seller is suitable for AMSIntersection

First, it is definitely not suitable for novice sellers. Novice sellers do not need to use AMS. You can do SEO and PPC.

Second, AMS is suitable for seller's account traffic growth has encountered some bottlenecks, and sellers who have been operated for a period of time (personal recommendation advertising operation experience for 1 year or more). Continue to break through the bottleneck of traffic.

Third, a business that wants to be a brand on Amazon, AMS's brand major must not be missed!

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Amazon Media Group (amg)

The two main advertising platforms Amazon are AMS (paid search) and AAP (Procedural advertising), AMG refers to the internal business team selling Amazon advertising products.

The AMG team cooperates closely with agents and companies to help them use Amazon's advertising products more effectively. As a custody service, AMG provides a complete plan and execution of all advertising activities on Amazon. This includes display banners, video advertisements and custom advertising units, which are displayed on Amazon and Amazon's websites (including IMDB and Kindle).

AMG's hosting services (including AMS and AAP management) are usually accessible to all advertisers (suppliers, sellers, or third parties), but the high cost of using the service may not be all advertising The best solution for business.

AMS and AAP also provide self -service, but AMS only provides suppliers and 3P sellers (third -party sellers) with brand registration. AMS activities can also be launched without budget, and using AAP need to significantly increase the advertising budget.

Amazon Marketing Services (AMS)

AMS is Amazon's payment (PPC) paid search marketing platform, providing three advertising models of the brand; sponsorship products, title search Advertising and product display advertisements. AMS can be used for suppliers and 3P sellers (with brand registration). These advertisements will send customers to Amazon's product details page or custom login page. Advertising aiming is a keyword level. Sponsorship products and title search advertisements are the most popular advertising formats used by suppliers and sellers. Sponsorship products provide the finest granularity control of advertising aiming accuracy [[ 123].

Amazon Advertising Platform (AAP)

AAP is Amazon's programmatic advertising purchasing platform, enabling the brand to target Amazon's shopkeeper outside Amazon and Amazon's own website. Amazon's search advertisement uses a click -through payment (PPC) mode, and AAP ads are based on CPM -thousands of people (CPM advertisements). ; Family \u0026#8221; cost calculation unit, for example: the unit price of an advertising banner is 1 yuan/cpm, which means that if you see this every thousand people, you will receive 1 yuan. Yuan.

With AAP, the brand can choose to cooperate with the internal Amazon team, plan and execute their programmatic advertisements, or choose the self -service AAP platform that Amazon opened for advertisers in 2014.

Amazon's advertising audience

introduced advertiser audiences in AAP, enabling the brand to build a customized audience based on the first -party data from Amazon.

This self -service tool enables advertisers to access Amazon's core audience data and allow a series of behaviors, backgrounds and population audiences that are pre -established for Amazon:

• The market details Differential (buying intention displayed in a specific category)
• Lifetime segmentation (habitual buyer of product category)
• Context segment (let the audience browse Amazon in real time)
• Similar audiences (the scope of expansion activity with Amazon FIRST-PARTY DATA)
• Re-marketing (\"loss customer\" with interaction with brand websites or product details page)

] Where is AMS and AAP in the marketing channel?

This means that according to your client's position in the funnel, sometimes AMS or AAP activities will aim more effectively:

AMS activity is very effective for lower funnel sales conversion. In this case, customers are already at the purchase point -that is, browsing Amazon search results or Amazon product pages.

AAP provides advertising products that run through the entire marketing channel, especially related to the top of the funnel target. There, the attention of products/brands must be created first. AAP's advertising coverage on the entire channel is widely covered, which makes the platform particularly interesting for products with long purchase cycles (usually products with higher prices).

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How to open AMS?

It is restricted to open AMS, not everyone isCan be opened. Under normal circumstances, opening AMS requires an Amazon Vendor Centrl or Amazon Vendor Express account. Of course, in general, there are special circumstances. At present, there are indeed some big sellers who have received an invitation mail for opening AMS. Do n’t worry if you do n’t have an AMS account. You can consult the monk Xiasha.

Third, the seller is suitable for the use of AMS? We must first understand the advantages and disadvantages of AMS for sellers:

AMS is a bit: it can greatly increase the amount of display and the amount of display and the amount of display and The traffic will increase sales and provide a brand major that increases brand exposure and advertising conversion rates.