For Amazon sellers, a good advertising strategy and correct advertising can allow you to obtain more users with lower costs, and sometimes even allow you to let you make you The product has quickly exploded from 0, but how can we better do the release of CPC advertisements. Here we will tell you a few precautions.

1. All products are placed on CPC advertising Amazon to pay attention to precise operations, but many sellers are habitually putting their dozens or even hundreds of thousands of products for drainage, and then the advertising budget will then put the advertising budget It is divided into each product. The result of this is that there are a lot of advertisements, but the conversion of advertisements is very low. The correct attitude of advertising should be selected products for sale, and advertising the products that they focus on. For non -heavy products or products that have no energy to take care of themselves, it is recommended that advertising can be suspended.

2. Advertising only sets automatic payment. Click Automatic

Many sellers set up automatic payment and click Automatic to basically not read the report, let go of self -current, occasionally look at the data, even if there is sales, I don’t know if there is a sales volume. How did it come in? It is a pity that the advertising cost cannot be greatly increased. After downloading the paid advertising report, the seller is recommended to analyze the data, and continuously adjust it to optimize the keywords.

3. Low -priced products want to rely on advertisements to drive some sellers to choose low prices, but they also unilaterally think that since advertising is so important in drainage, it will be put on advertisements. Traffic, but for sellers, the result is what we need to pay attention to. Low -priced products to put advertisements are often not cost -effective because of the transformation. ACOS is high. Advertising brings traffic and orders, but it also brings losses. In response to this situation, it is recommended that sellers not purely to advertise for advertisements. In operation, uncomfortable advertisements should be stopped. There are millions of operation methods. The advertisements in the station are just one of them.

Amazon CPC Advertising Optimization Strategy:

1.listing Optimization

A product is advertising to allow the product to display the top pages to get better exposure and traffic However, if the details of the product are not done well, the purpose of drainage and conversion orders can not be achieved. Therefore, when you choose a product for advertising, the details of the product must be complete, attractive or even perfect, otherwise It will only waste your advertising costs invisible. The listing here optimizes the picture, title, product characteristics of the product, product description, search keywords.

2. Leading price

Although advertisements can make product exhibitionsShow on the previous page of search results, but when consumers buy a product, they will make comparisons, that is, your product is compared with other products. Consumers still hesitate. On the contrary, if your price has an advantage, the intention of consumers will increase a lot. Price is the most sensitive factor in the shopping process.

3. The number of more Review and the higher Review rating.

If a product does not have any Review, even if it rely on advertising to the homepage, it will look thin. Many buyers often tend to be more toward the herd effect during the purchase process. It is obviously adversely affected for a listing that is not evaluated. Therefore, when the seller advertises a product, you must choose the Listing of the REVIEW quantity and the stable quality.

Summary

CPC is only a kind of auxiliary. It just increases the exposure of the product and the introduction of traffic. It does not change the competitiveness of the product itself, that is, the conversion rate. The main decisive factor of sales: product, conversion rate, traffic. With the traffic, the key depends on the conversion rate of the product, the conversion rate is not good, it is unrealistic to expect the drainage to save you bleak. The improvement of everything depends on the bidding force of the product itself. Amazon thinking: the product is king, all marketing promotion methods are just an auxiliary.