Snow: 18768899273
Tel
15517851322
WP

7*24 hours service hotline

15517851322

Scan to add Us

Snow
Pinkeman Intellectual Property Consultants

Trademark registration, patent application Industry consultant, senior experience, platform guarantee, follow-up

PINKEMAN IP service ~~
Location: Home > Blog > AMZ Knowledge

Amazon seller entry tutorial and common issues

发布日期:2022-08-26  浏览次数:   信息来源:小编

Amazon seller is not too difficult to get started. Let's take a look at the official help. It can be used to get started. If you have done other platforms, it is simpler. The most important thing is to continue to practice, find a model that suits you, and find a product that you want to operate, you can definitely achieve profitability.

\u0026 nbsp;

What is Amazon BSR
BSR is the bsr is The abbreviation of Amazon Best-Seller Rank (Amazon Hot Sales Ranking) is an Amazon product ranking, a real-time ranking of a product under a certain category. The product is ranked for the product based on real -time sales data and historical sales records, and it is updated once an hour.

Do you need to optimize frequently?

High frequency listing optimization will break the inner stability of Listing. After optimizing and adjusting the listing, the weights of Listing will re -enter Amazon's system for sorting. The frequency will lead to poor Listing stability, the ranking decreases, and then loses the shopping cart. When a product has sales and the sales volume increased steadily, it means that this listing has performed well. At this time, the listing may not be perfect, but there is no need to change it.

Factors that affect Amazon BSR rankings
The factors decided to decide Amazon Listing BSR ranking are simple, that is, in a short period of time (Taking the statistical unit as the statistical unit, and even the top ranking, the statistical unit will be based on the statistical unit.) The sales of Listing occupied in the peer category. That is to say, the sales volume is good, the ranking rises, the sales volume decreases, and the ranking has declined. Therefore, there is only one main factors that affect the BSR ranking: sales. The ranking of BSR has nothing to do with the amount of Review, and it has nothing to do with the star level of Review, and this is the reason for some Listing Review and the stars, but the reason for the Best Seller logo because of statistics at the time at that time During the cycle, its sales are the highest (including the order, the real sales, and the summary of the sales volume).

In addition, it is important to pay attention to Amazon's emphasis on historical product data. Some professionals have pointed out that the data estimation is also included in Amazon’s algorithmInside, better assess the market potential of the product. As a result, the ranking of new products is higher than the ranking of old products. Even though old products have accumulated more historical data and cumulative sales, higher rankings will still give new products to new products that feel more potential.

In fact, the seller's performance for the ranking in a certain category is too worried. The original meaning of Amazon's establishment of BSR is to highlight the best -selling products in certain categories or subclasss, rather than comparing the excellent best products between similar products. inferior.

How to track the Amazon BSR ranking Sellers can follow Amazon's operating tools such as AMZ Tracker and other Amazon sellers. BSR ranking.

How can the account prevent account correlation?

It is necessary to have clean computers, new networks, clean registration information (different credit cards, bill addresses, telephones, mailboxes, receipt accounts, ID information, etc.), account information (SKU (SKU , Various templates, pictures, product information, etc.).

Note: The same set of data can register different sites and use the same network and computer, but pay attention to \"sitting\". If a site is closed, other sites are also easily implicated.

A account is dead, registering a new B account to go to the listing of A account, not to exceed 30%of the sales proportion, otherwise it is easy to associate risk.

The importance of Amazon BSR
Although it won the ideal BSR ranking, it is not absolutely absolute It means that the search results page ranking and the increase of natural traffic, but no doubt that customers will refer to BSR to a certain extent in the process of looking for products or purchasing decisions on Amazon. At the same time, the BSR logo also increases the exposure of Listing.

How to improve the BSR ranking
For the ranking of BSR rankings Naturally, it is improved by increasing sales. When a listing is in a new product period or is in the rise period, the seller must first stabilize the sales volume to stabilize the listing BSR ranking. On the whole, sales have risen, ranking naturally rises, ranking rises, bringing more traffic and forming a virtuous circle. In addition, sellers can also increase product sales through some additional marketing strategies, such as:
[
-In Amazon EBC content enhancement page to increase the attractiveness of listing.

-Ad the FBA project or invest in Amazon Advertising.

What are the titles of the Amazon account?

1. Following the selling infringement: Following the product with trademarks, if the other party is accused of infringement, Amazon will directly block the title. There are risks with selling. Be sure to investigate whether the products of competitors registered with trademarks and appearance patents. Once a warning was received, the Listing sold and sold immediately.

2. Amazon association: When operating by multiple accounts, avoid using the same tax number information and receipt account, otherwise one of the accounts will be sealed. If the office address is changed, contact Amazon customer service in time to inform the truth.
3. Product lack of certification: Some products need to obtain relevant certifications to sell in the corresponding state, such as security certification and product authorization certification. 4. There are more good reviews: too many bad reviews will remove sales rights, or even names. You can follow the email to track the poor reviews and invite customers to give praise.

5. Products do not match the picture: Focus and auxiliary maps must be consistent with the product. Do not exaggerate their words or falsify, otherwise they will be returned and bad reviews.

What countries can the Amazon global store opening plan be opened?

The stations that can be opened at \"Global opening\" are: the United States, Canada, Mexico, the United Kingdom, France, Germany, Italy, Spain, Japan. Among them, the United States, Canada and Mexico are North American joint accounts; the United Kingdom, France, Germany, Italy, and Spain are European joint accounts.

The joint account refers to any of the sellers of one of the sites, and no other information can be provided to open other sites in the joint account.

What should I do if the performance does not meet the standard?

This is a problem that every seller knows. When you enter your own seller center, open the \"account condition\" to know your account situation. The performance of performance includes:

1. Order defect rate

2. Order cancellation rate

3. Delivery delay rate
] 4, return service satisfaction

5. Account violations

6. Delivery on time

7. Effective tracking rate

8. Customer service does not meet the standards for standards. Rate

9. Reply rate

Why does my US station account register without sales?

Because of the adjustment of Amazon's policy, now the new seller has successfully registered the US station, the United StatesThe national site does not have the right to sell, because the secondary review needs to be performed.And this second review email was automatically issued by Amazon.In other words, if you do not receive an email, all you can do is wait. If you do not receive it for a long time, you can contact Amazon customer service.Only by passing Amazon's second audit can the store have the right to sell.

Why is the final payment in my bank account different from the display in my Amazon account?

It may be when you ask for a payment, and the stroke transaction just pays to your market payment account.At your current balance \u0026#8221; Current Balance \u0026#8221;