Many marketers have tested the advertisements of Facebook and Google \u0026#8211; of course, both are the main advertising platforms. They often forget Twitter and as far as the popularity of social media marketing, Twitter has been on Facebook.

But if both platforms are channels for marketing staff to make digital ads, then how do you make a choice between Twitter ads and Facebook ads:

] Today, we are comparing two advertising channels in several fields to help you make decisions.

Complete subdivision: Twitter Advertising and Facebook Advertising
Vowers: Selection between Twitter and Facebook ads is not only looking for the \"best\" platform, but also to find a platform that can reach the most users. It is also a person who allows you to contact the correct audience.

Facebook can easily become the most active social network, but some other factors to consider are:

Who is most users?

What is the intention of the overall user of each platform?

Starting from Facebook, the proportion of users within the age range is quite balanced:

Even the elderly population here is growing faster than ever before, today there is a About 9 of the \"Social Elderly\" over 65 have accounts. This proves the ease of use and accessibility of the platform.

At the same time, Twitter has a younger user group, and is welcomed by the crowd in the late 20 and 1930s:

The purpose of the audience [123 ]

The same important is the intention of each platform user, because for the same reason, Facebook and Twitter do not necessarily use the same reason.

Twitter is a fast -paced platform with informal social relationships. People use this channel to discover new content and hot topics (news, sports analysis, product/service update, etc.), and pay attention to any interested person (celebrity, politician, and journalist).

On the contrary, most Facebook users will keep close connection with their family members, friends and people they know. They also use it to maintain their favorite brand.

Therefore, although twitteR is like the elevator spacing of your brand, but Facebook is very suitable for connecting with your audience and establishing contact with it.

Advertising type

Both platforms provide a variety of text and video ads, but Facebook provides some types of advertising that Twitter does not have, including: [123 ]

Instant experience (previously called Canvas ADS) \u0026#8211; completely closer to the mobile device:

The story advertisement is also full -screen, immersive method provides content: [123 ]

Examples of Facebook Advertising and Twitter Advertising Stories

Provide advertisements to highlight time discounts and promotions, and encourage people to shop:

Positioning options

Twitter and Facebook both have common positioning parameters: population statistics, geographical location, interest, etc. \u0026#8211; but Twitter has unique keywords and audience positioning functions here.

It enables advertising customers to position users who have used specific words and theme labels in the tweet, and any other users who have interacted with these tweets in the past seven days. On Facebook, you can only position the theme; not a keyword.

You can also use Tweet participant positioning functions to contact the audience on Twitter \u0026#8211; this is a form of re -marketing for people who have seen or participated in your tweet: [123 123 ]

More importantly, you can position Twitter users who use Twitter advertisements to focus on specific accounts. Use the analysis tool to download the list of every follower of any Twitter account, and then create your own custom audience.

Although Facebook has a custom audience, this is great \u0026#8211; you need to have a user's email address or phone number to contact them. On Twitter, you only need a user's handle.

Cost
According to the ADSTAGE benchmark, Twitter's median CPM is $ 5.93, and the median CPC is $ 0.40. These prices are lower than Facebook's advertising costs, where the number of digits CPM is $ 8.35, and the median income per share is $ 0.57.

Twitter advertising pricing depends on the budget and budget you allocated for each advertising series. You have three types of bid options:

Automatic \u0026#8211;The method is determined according to your advertising series goals
maximum value \u0026#8211; by selecting you as follows, the maximum amount of click or interactive payment is set to set
target \u0026#8211; by selecting you to pay for the need for specific operations you need, Set the amount (if your goal is to attract fans or attract clicks to your website, it is ideal)
The fee you paid depends on the advertising series type:

website click the advertising series
Follow Activities
Twitter participation in the event
Applied to install advertising series
promotion video watching advertising series
Incidentity activity
The benefit of promoting on Twitter is that only after achieving marketing goals, you need to pay for the marketing goal. Essence Therefore, if your goal is to transform the website, you only need to pay on your website. If you run the application to install the advertising series, you only need to pay the successful application cost. If you put on the advertising series, you only need to pay for users who start to follow your account.

Facebook's advertising cost depends on the competition of other advertising customers in the target audience. Generally speaking, the larger the audience, the higher the cost. However, Facebook provides a variety of pricing structures \u0026#8211 based on advertising types and advertising targets; and bids are based on the amount you are willing to click, display, watch or apply the amount cost.

Advertising effect
When comparing Twitter ads and Facebook advertisements, the following aspects of advertisement need Advertising has won their influence. Twitter's 3.30 million users cannot compete with Facebook's 2.1 billion users, and fewer people mean less coverage.

engagement
According to the 2018 social media industry benchmark report of RIVAL IQ, the median participation rate of each post in all industries in Facebook is 0.16 %:

On the other hand, Twitter is only 0.046 %:

One of the reasons is that the brand on Facebook has more time to affect their audience, not Twitter The brand, because Tweets will not be visible for a long time before being postponed by the new tweet.

CTR

The click -through rate and the platform interaction are directly related to the effectiveness of the platform itself, as well as advertising copywriting, positioning, design and other aspects. In this category, these two channels are in a balanced competitive environment. Facebook's median click -through rate is 1.46 %, and the click -through rate on Twitter is 1.55 %.

Analysis function
Twitter provides an opportunity for advertising customers to generate interest (as shown below), language, platform, gender, keywords, and position segmentation

You can also view analysis based on the Twitter handle, which is a very useful feature that Facebook does not provide:

Twitter advertising and Facebook advertising user processing analysis

can be accurately checked to check accurately What parts of the Ming audiences \u0026#8211; or even specific users \u0026#8211; can significantly increase your return on investment.

Facebook also has some unique analysis options:

Pages to pay attention to \u0026#8211; track the webpage of competitors so that you can develop more competitive advertising strategies

Application Analysis \u0026#8211; Understand how people use Facebook applications

Detailed analysis \u0026#8211; View the detailed analysis of posts, audiences, participation, etc., in order to better evaluate the success rate of each advertising series

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The decision between Twitter and Facebook ads depends on your brand and specific advertising series. Both platforms can help enhance brand awareness and generate sales clues and sales in a unique way, but there are also some cross points. Many companies even prefer to maximize the results in their social media marketing activities.