What, Americans even DIY? Intersection That's right, Americans have always had DIY habits, and they are no exception in decoration. American houses are often large, but labor costs are very expensive. If you do it yourself, you can save a lot of money. No wonder the home decoration category is so hot in the United States!

The cake is hot, the opportunity is hot

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The overall scale of the American home decoration market exceeded 300 billion in 2016 The US dollar is equivalent to the total national GDP of Israel. Among them, Amazon's home decoration market accounts for $ 5 billion and maintains a 35%annual growth rate of sales. It has increased by hundreds of millions of dollars per year, which is much higher than the offline market 6%. Amazon's third -party seller business accounts for a large sales, and the growth rate is far more than Amazon's self -operated retail. (Data source: www.oneClickretail.com)

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In addition, the home decoration category is also one of the four major categories of Amazon Business in China. Amazon Business is Amazon's one -stop corporate procurement service. Enterprises buyers can reach massive prices of related products, enjoy exclusive enterprises through Amazon Business, and even simplify the procurement audit process and manage procurement expenditures. Through Amazon Business, sellers can directly sell home decoration products to American companies and institutional buyers.

In recent years, Chinese sellers have grown at high speed, high -quality products and super strong operating capabilities, so that Chinese sellers have the opportunity to occupy a place in the US home decoration market. In fact, the proportion of Chinese sellers in the category of the American station in Amazon has been increasing.

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Selecting these categories, it is difficult to sell it!

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Doing the first step is the first step. Among the home decoration categories in the United States, the five segmented categories of electrical heating equipment, hardware tools, pipeline equipment, and home improvement accessories have been prominent, and sales have been rising.

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Let's look at the detailed analysis of some key categories.

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Lighting related

Americans have demand for multiple lamps, and often oftenReplace new lamps in about one year. Therefore, when you do it yourself, the lighting and installation lamps are more favored by them. A stronger design and unique features can be used to increase product unit price and avoid low -cost competition. In the B2B market, business buyers prefer to buy unique group lamps and quality certification light bulbs.

The American bedroom is very large, and it is too bright to turn on the headlight in the middle of the night. At this time, a soft bedside lamp is very necessary. The unit price of hot -selling bedside lanterns is around 30 US dollars, and the profit margin is very large. The seller can try to adjust the functions such as color temperature or design more personalized bedside lamp products, or the combined product of the bedside lamp and aromatherapy.

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The table lamp is also at the forefront of the best -selling list, and the price of hot -selling items is about $ 70. If your product has energy saving, eye protection or other technology, you can ensure profits by taking the boutique route. In addition, it is easy to disassemble and install, uncomfortable chandeliers, and colorful lights for festivals. It is also a product that sellers can try.

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Electric tool accessories category

In home improvement DIY, high -quality electric home improvement tools are essential, including high -speed steel steel Pagoda diamond, drilling battery, welding tool group. Because electric diamonds and drilling batteries are consumables, it has increased its market potential. Electric tool accessories are also very popular with foreign companies buyers. Sellers can use Amazon Business to directly sell companies and institutional sellers.

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Other categories

In addition to the above popular categories, there are some hot -selling products that everyone may unexpected. For example, the small body is small, easy to carry, and the logistics cost is not high, but it can increase to 4 meters with telescopic ladders. Completely sealed, automatic closure of mosquito -proof curtains. DIY furniture and custom wallpaper are required, precise laser rangefinder.

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Smart Home

Looking forward to the future, smart home is also a trend in the home decoration category. Nowadays, there are many relatively mature smart homes, such as smart sockets, smart curtains, floor sweeping robots, etc.

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Amazon Echo is a speaker equipped with Alexa smart voice service. Users can play music, query information, and even control various smart home devices through simple voice instructions. The Echo series products are very popular in Amazon, often in a state of stock, including Echo, Echo Show, Echo look, Echo Dot, Echo Plus, Echo Spot, etc. Sellers can be surroundedDevelop and produce more innovative hardware products around Alexa, which will make your products more competitive and get more customer attention.

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In fact, like the American site, the consumption demand of home decoration categories in European sites is also rising and huge. Data source: Amazon). Therefore, in addition to business in the United States, sellers can also take into account the European market. The more popular European home decoration categories are fire police security, water warm baths, electrical supplies, hand tools, electric tool accessories.

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Let's look at the detailed analysis of some key categories.

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Fire Police Security Category

Due to the frequent occurrence of foreign terrorist incidents in recent years, fire police security categories have grown rapidly. Whether it is at home, or where the people gather in the hospital, supermarkets, offices, etc., the following products are required.

The first is CCTV, a closed -circuit monitoring system. With the development of technology, many CCTVs have achieved cloud storage, and users can view it anywhere through mobile phones. In the future, it may be combined with face recognition technology to automatically identify the identity of the visitors.

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Second, the smoke alarm and a password lock of about 5 euros also have good sales. Intelligent security devices that can be connected with APP are welcomed by foreign consumers. Security equipment on the 4th, 8th, and 16th roads is well sold.

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Sanitary categories

Simple and complex faucet all have quite market demand. Among them, the simple price is within 20 euros, and the complex ones may have functions such as WIFI control, time, temperature measurement, and filtering pure water. In addition to functionality, unique design and appearance can also add a lot to your products. Simple and classic, adjustable water -sized styles are more popular with foreign consumers.

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In addition, the seller can also try bathroom accessories sets, including towel racks, cloak racks, hand paper rods, etc. It should be noted that the screws of tube threads in different European countries are different, so it is recommended that sellers with a bathroom for bathroom products.

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Electric

For electrical products, safety is always the first place. Pay special attention to meet local electrical standards and safety issues. Electronic doorbells, pressure lines, and cable rolling bands. Although these products look inconspicuous, they actually sell well. If there are related resources, you can consider expanding.

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