Recently, it will officially close VE in the hot legend in January 2019, and then a group of people who acquire VE accounts will appear. They all want to take advantage of Amazon's recovery of VE privilege. It helped many sellers to get rich. They quickly traveled and changed the price of Amazon through this account, and brought users a bad experience. This time, it is also known that everyone knows it. It can be caught one by one. Even if this is closed, there are others. Therefore, Amazon always has continuous vulnerabilities to dig it to you, depending on whether you have this strength to dig Essence

In fact, Amazon only provided two accounts: Seller Central and Vendor Central at the beginning. Vendor Central is regarded as a heavyweight account by Amazon. Until 2015, in order to reduce the gap between VC and 3P sellers, Amazon provided a more flexible third choice \"Amazon Vendor Express\".

\u0026 nbsp;

Vendor Express account allows to sell its products to Amazon instead of directly facing consumers. There is no need to invite account applications.

\u0026 nbsp;

In addition to displaying products to hundreds of millions of customers around the world, VE account also has another advantage:

• Free joining: Different from 3P account numbers. , VE account does not have a monthly rental fee or commission;

• Batch order: After the probation period, as long as the product sales capacity can be proved, Amazon usually purchases a large number of orders;

• • Amazon Sales: The product of VE account will be associated with the Amazon brand name, Sold by Amazon;

• Amazon is responsible for transportation services: Once it becomes a supplier, Amazon is responsible for the logistics of the product, the free 2 -day delivery service of the Prime member, And free delivery for some non -member customers;

• Amazon is responsible for customer service: Amazon is responsible for 24 hours of customer service for 7 days a week;

• Allow access to AMS: VE account is larger The authority is to access Amazon Marketing Service. AMS allows users to access more powerful data reports, optimize content, and create advertisements.

\u0026 nbsp;

/ What caused the disaster /

But to this day, Amazon decided to stop the plan. Everyone is also speculating what is the real reason for the plan to stop the plan?

\u0026 nbsp;

In an interview with CNBC, a seller said that the plan was full of various counterfeit products in the early days. And we also asked some VE sellers about the suspension of the account afterwards. The seller said: As early as two months ago, the account was closed. Amazon's more important factor. Of course, some sellers speculate that many VE accounts are used to perform operations that violate rules.

\u0026 nbsp;

We guess that there are some problems in the VE account itself that causes Amazon to turn off VE account:

Although Amazon claims that the VE account can be added for free, before the original purchase order, the original purchase order They will ask for the test of donating products for market sampling and consumer demand. Amazon will also ask the seller to submit a sales price. In fact, Amazon already has a scheduled price. Because sales are batch sales, the price is low, and the seller may not see reliable profits.

\u0026 nbsp;

For the profit generated by the VE account, Amazon has a 60 -day payment period to the supplier, which causes certain problems to the turnover of seller funds.

\u0026 nbsp;

There is also a very obvious difference between VE and VC accounts that although they all have the permissions of accessing AMS, the VE account cannot access A+content regularly, this advanced feature, this advanced feature Can optimize the more advanced supplier product page on Amazon's website. Although Amazon provides promotions that allow new VE sellers to use A+content, it is limited to 5 products and is limited to Amazon's new products.

\u0026 nbsp;

The biggest question of the current seller is: Once the account is closed if the authority of the AMS will be restricted at the same time, some professionals predict that AMS access permissions should be kept open. , But Amazon did not confirm. As for where the seller should go after the VE account was suspended, Amazon suggested that the seller of the VE program converted into a third -party seller.

\u0026 nbsp;

Of course, from the supplier to a 3P seller, the seller must consider some factors for evaluation. After all, third -party sellers have a larger market competition, and many other factors must be considered.