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What is the Amazon A9 algorithm?Amazon search algorithm principle, Amazon product ranking optimization

发布日期:2022-08-26  浏览次数:   信息来源:小编

What is the Amazon A9 algorithm?

Amazon A9 is the name of the Amazon search engine. Established, the department of maintenance and improvement of search engines is called the A9 department. According to Wikichomy, they are a company that provides \"search engines and search advertising technology\". It is called A9 as a \"algorithm\" game, because there are 9 letters behind the letters A.

No matter how you call this company, the software development behind the company is very sharp. With an experienced team, A9 is definitely a place where Amazon will be consistent with Algo needs in the near future.

Determine what is Amazon A9, and determine how the seller and supplier benefit from it is a very different thing. In this article, we will outline the relationship between Amazon A9 and Google. Where it may go, the most important thing is what you need to do to help you sell more on Amazon.


Amazon A9 and Google

Amazon There is still a long way to go from Google today. Looking at the correlation of each product, we can clearly see the difference. This problem is that Amazon didn't really care so much. Their search engine is based on products. This means that the displayed products are completed based on correlation+popular measuring standards, which are very similar to the products used for running. Anyone remembers Pages?

Earlier this month, I made an article about how Amazon was the same as Google in 2010 (Panda \u0026 Penguin update). In this article, I discussed in detail why Amazon's A9 algorithm looks exactly the same as Google a few years ago. \u0026#8211; So what does this have to do with selling more things on Amazon?
Where is the A9 algorithm?

In my opinion, Amazon can take two core choicesHonestly, I don't know which one they will decide, only they do this.

For Google, they usually know what they will do (usually the opposite they say), but for Amazon A9, this is a bit a bit a bit a bit Complex, but for a variety of reasons, it can only become one of the two clear paths.

1.) \"Now enough\"

Investment in A9 was silent. Although investment in search engines will never officially \"stop\", Amazon's first core choice is that they are considering investing in other methods. The main goal of Amazon's purchase of all food last year may be to solve local market problems. It is not so important for a search engine. They are also looking for artificial intelligence solutions, even if Google has officially stated that it will not appear in their algorithms in the next ten years.
How long will it last?

Why do they say that? Why would they put it in a state of \"now good enough\", how long will it last?

From Amazon's point of view, all the super important issues are, unlike Google, Amazon did not obtain 95 % of profits through advertising because of the correlation of search engines. Amazon needs to focus on some technical and commercial elements, even from the perspective of the lightweight of the warehouse, they are seeking to improve why people buy a product. These investment will be given priority because they are usually considered to have better return on investment, so they get priority considerations.

I personally see that if Amazon wants to take the \"good enough\" route now, they will wait for better search technology solutions and buy companies that create it. This is very similar to what they did when they bought Snaptell in 2009. ) It is very meaningful, now it seems to be Amazon's approach!

2.) \"Large -scale improvement and investment A9\"

Of course, other core options are large -scale investment technology and A9.

This will solve some problems of Amazon. These problems involve low -quality listing, and even low -quality sellers from abroad. These problems use direct sales technology, which leads to a series of VATs currently dealing with Amazon.And tax issues. This is actually one of the reasons why British sellers (including myself) began to be frustrated by the Amazon platform. However, of course, Amazon is too big now and cannot be closed down.

Obviously the investment will be very high.

But the result may be very valuable for Amazon. As a result (of course) a higher average customer sales. This is Amazon's common goal, increasing the money that people spent on our website \u0026#8230; \u0026#8230;. This is completely attributed to.

Artificial intelligence;

There are many arguments that are currently on how artificial intelligence and how Amazon adapt to this issue. (Although Google has officially stated that they do not use AI in the algorithm, and they seem to have no problem \u0026#8230; \u0026#8230;) Amazon has made a statement and said that they hope that they will become more and more AI integrates to the platform to improve the overall efficiency of the website. Of course, this will make you feel the cost of this astronomical number. But Amazon is the reason why Amazon.

Amazon can be improved through simple algorithm changes and updates.

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In simple terms, the function of A9 is mainly three pieces: Product Search; Visual Search; Advertising. I plan to make this topic into a series, and the other two should be pressed first. Let's talk about \"Product Search\" in it today.

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From the perspective of A9, a keyword, from being filled in, to the end, to the end of the first page. What you can think of and how to optimize, it must be a topic that everyone cares about.

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Based on the exploration and attempts of our team based on the above figure, the A9 algorithm is based on product search functions:

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The first step: you have to tell Amazon what your product is. How do you say this? That is to say, if we sell Apple, you must write the keyword \"Apple\" in the place where Amazon A9 can see. Where are these things that can be seen? That is the title of the product, five points description, product description, background keywords, attribute words, andProduct brands and other official regulations.

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Step 2: It is not enough to put keywords in the place where consumers can see. Because you put it up, Amazon may not be able to see it. This is the second step to talk about, which is indexing. Friends who have done SEO know that for any search engine, INDEXING is a top priority. If the spiders do not effectively crawl, how can they talk about it?

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Step 3: After the inclusion is completed, then you have on the list. But the problem is coming again. Although you are already in the roster in the Apple class, there are so many Apple. When the customer searches \"Apple\", what can you be ranked? Effective clicks determine. Therefore, this step of search engine needs to perform Ranking according to the search right weight, that is, the ranking ranking.

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The fourth step: This step is actually almost synchronized with the above three steps. Amazon and Google are still different. Amazon will have a category division, which is a category node that everyone is familiar with. For details, you can look at Browse Tree Guide or Product Classifier in the background.

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A9 through the category to effectively divide all products and keywords like the city wall. Precise. The front line cannot be searched, and the reason why advertisements cannot be played. This is also a huge difference between shopping search engines and Google type consulting engines. Amazon's category function has powerful card control and division.