What is kyc?

Know Your Customer, simply speaking, the condition review and filing of account holders are the institutional foundation for preventing corruption and anti -money laundering internationally.

According to the requirements of relevant European regulatory agencies, Amazon has the obligation to conduct KYC review on sellers in the European platforms (including Britain, France, Germany, Spain, Italy, etc.). When the seller reaches a certain sales amount at the European station, it will trigger the KYC audit. The seller must submit all the information truthfully and continue to be sold after passing the review.

For European accounts, KYC review is a must -have. Therefore, sellers who want to be the European market must prepare information early to prepare from time to time.

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Kyc review requirements

Generally, the seller has filled in the corresponding account information as required when registering the account, When the cumulative sales amount of the seller's account reaches 5,000 euros, Amazon will start asking the seller to conduct KYC review. If the cumulative sales reaches 15,000 Euros, the KYC review will not be passed, and its sales permissions will be suspended until they will continue to be sold until the review.

Although the cumulative sales from 5,000 euros to 15,000 Euros still take a while, but in view of the cumbersome information required for the review, it is easy to leak. It's right.

Especially in the second half of last year, Amazon upgraded the KYC audit, which was more severe and picky than before. Many European stations at the European stations were lacking in preparation. In the new year, we must be learned and prepared early!

The information required for KYC review

1. Corporate business license scanning parts. (Individual seller does not need to provide)

2. The company's main contacts and beneficiaries (the beneficiary refers to a natural or legal person who occupies shares or more than 25%of the shares in the company) (if there is no passport, no passport, no passport, no passport, You can use your ID card to replace your page on the front and back).

3. Company expenses account:

Any company daily expenses (including water, electricity, gas, network, telephone social security, bank billing, etc.) in any recent 90 days; [123 123) ]

It must be issued by regular institutions (public institutions, banks, etc.);

The company name is required on the billWith the detailed address, the company's name and address should be consistent with the business license. If the actual operating address of the seller is located at it, the address on the bill should be the actual operating address. (Sellers using mainland companies to register European stations do not need to provide this bill, but sellers registered with Hong Kong and Taiwan companies need to provide this company's bills.)

Screenshots of online bills can also be acceptable, provided that there must be a complete webpage page Link.

4. Personal expenses bill:

Any major contact and beneficiary of the personal daily expenses of any major contact person in the last 90 days (daily expenses include water, electricity, gas, network, TV, telephone number , Mobile phone and other expense bills or credit cards, etc.);

must be issued by regular institutions (public institutions, banks, etc.);

The name and family detailed residence address on the bill; [[[[

123]

If the bill is under the name of the spouse, you need to submit a certificate of marriage at the same time;

If the bill is under the name of the landlord (the company landlord) The relationship. Accepting the screenshot of the online billing, the premise also needs a complete web page link.

If the seller cannot provide the above personal bills, its residence permit or temporary residence permit is also acceptable.

5. Bank bills (two choices)

(1) Company's state -to -bank bills: open a company's bank's bank statement, any bank can be available.

Bill requirements:

• It is necessary to have a company name, which is consistent with the company's name on the business license;

• There must be a bank name or logo, clearly visible;

[ 123] • The bank account that opens an account in the bank;

• The bill of accounts is acceptable within 180 days if the date is required to be opened within 180 days; the individual seller provides a personal bank statement and requires the same as above.

• Sellers can cover records about flowing water due to confidential needs. The seller can use an account opening permit for public accounts;

• Overseas bank accounts used for receivables. It is recommended that the seller uses the company to use the public account as the receipt account. Amazon can accept bank accounts in the United States, the United Kingdom, the European Union, Hong Kong, Australia and other banks as the receiving account, and also accepts overseas cards such as Payoneer or World First.

(2) P card account:

• This P card must be the company's P card, that is, the P card account registered by the company; The P card bill within the month, this bill can be found to find the P card customer service.

6. Authorized letter: If the primary contacts are non -governmental or beneficiaries, Amazon will ask the seller to provide a partly authorized by the company's legal person to operate the account in actual operation.Authorization letter of households.

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KYC's precautions

Requirements

a. Upload the real document materials, any attempt to avoid, bypass the review, and fill in the information or forged materials may not be able to pass the review, and the store is blocked. (The document requirements are the complete high -definition color photo scanning parts of the original, ensuring the authenticity, and the stolen picture is strictly prohibited.)

B. The company's names all use Chinese pinyin to ensure accuracy.

C. Hong Kong company fills in the English name of the company in the registered certificate. (Do not translate the English name similar to Chinese pronunciation, Amazon does not recognize.)

d. Each input box: Fill in each row of the company's registered address must not exceed 50 characters. Individual characters, including space and punctuation symbols.

2. Kyc review allows multiple submitted information to be submitted carefully. It is recommended that the seller should ask the investment manager or an experienced old seller to help the customs review before submitting it, and then submit it before making it wrong.

Note: For the company's information of more than three shareholders, it is more cautious when submitting the information. However, the possibility of an account will be very likely to be affected.

3. When submitting the audit information, you must not be PS, even if you can not be on the front and back of the ID card to a picture. Amazon will never recognize any information with a little bit of pictures.

Suggestion: Integrate multi -page information or pictures into PDFs, and then submit information.

4. Amazon European Station is divided into 5 stations (British Germany and France). It is recommended that sellers in the background all information to ensure that the receipt account is bound after correct And add all, so as not to add the KYC audit process when adding it in the future.

5. It is best to use the complete information of the person alone, and the probability of passing will be higher.

6. The review time is generally three to five days, and the number of reviews needs to be extended for a large number of reviews.

KYC is a normal routine investigation, and Amazon has reason to understand the legitimacy of his seller. As long as they are fully prepared, the sellers do not need to talk about their color changes. In addition, it should be noted that if the seller's replacement account in Amazon will also have the possibility of triggering KYC in advance.

Of course, if you are not careful, the registered seller can contact Amazon customer service to appeal. Click the link:

(https://seellercentral.amazon.co.uk/gp/help/contactact.html)

As long as you are fully prepared for the above audit materials, please answer Amazon's email question carefully (avoid multiple IP login), and KYC review is also easy to pass!