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Amazon seller entry: some common words in Amazon backstage

发布日期:2022-08-26  浏览次数:   信息来源:小编

1. SKU: Full English name: Stockkeeping Unit (inventory unit), that is, units where the inventory entry and exit meter can be unit, box, pallet, etc.

For e -commerce:

1. SKU refers to a product, each with a SKU, which is convenient for e -commerce brand identification products.

2. A multi -color product, there are multiple SKUs. For example: one piece of clothes, red, white, and blue, the SKU code is different. If the same Wrong goods.

2, Asin: English full name: Amazon Standard Identification Number

Chinese full name: Amazon Standard Notes

ASIN is a special coding logo of Amazon products, each product of each product, each product each product, each product, each product all different. It is Amazon's randomly generated letter number combination.

3, KYC: Full English name: Know Your Customer

Kyc policy (that is, fully understand your customer) to strengthen the account holder's strengthening review.

The KYC policy not only requires financial institutions to implement the real -name system of the account, understand the actual controller of the account and the actual income of the transaction, but also requires a full understanding of the customer's identity, resident address, or business engaged in the business of the enterprise, and and the business of the enterprise. Take corresponding measures. Understand the legitimacy of the source of funds.

4, FBA: Full English name: Fulfillment by Amazon

Chinese full name: Amazon Logistics

FBA refers , Delivery, customer service and return all logistics services.

5. FBA header: It refers to the transportation from the domestic-foreign Amazon warehouse, which includes services such as customs clearance prepaid tariffs.

6. UPC: Full English name: UniversalProduction Code

Chinese full name: General Product Number (Code)

UPC is the earliest bar code for large -scale applications. Fixed -length and continuous barcodes are currently used in the United States and Canada. Because of its wide range of applications, it is also called a multi -purpose barcode. The UPC code can only be used to represent numbers, so the code set is 0 ~ 9.

7, GCID:

The brand identifier generated within Amazon, when your brand is successfully recorded in AmazonLater, provide a Keyattribute. Amazon will automatically allocate unique Global Catalog identifier, which is GCID, sixteen characters, including letters and numbers. This GCID code will be equivalent to the UPC code in each listing of you, and your UPC code can be saved.

8. Coupon: It is a \"discount coupon\" for enjoying some special or discount

You must click when you buy it. You can enter from the coupon page, or you can see if the baby has a coupon when browsing the baby. (Amazon Coupon Zone)

10. Hot New Releases

This is the \"hotspot latest product\" provided by Amazon. It appears on the top right of a category page. Click it to not only understand the products that are selling, but also predict the next batch of hot -selling products based on the best -selling list.

The New Releases logo is a reward rewarding the best ASIN product in the new version under the new version.

New releases definition is different depending on each class, mainly the time of the above shelf or the time of release.

New Releases is simply that it is not too long. Under the same category, one of the best sale as a reward logo given. The sales here are best compared with the products that are similar to its listing cycle, and under the same category.

11. Prime

Send FBA or participate in SFP services

FBA refers to Amazon's overseas warehouse delivery. When the seller sells products on the Amazon platform, it allows the seller's product to put it in the warehouse of the local Amazon first. When the seller's orders are sold, the Amazon root order is issued from the warehouse to the buyer's customer.

12. Add-on LTEM

ADD-On Program launched by Amazon, USA, allows customers to buy only the goods sold in batches before purchasing. Generally speaking, such products are some small cheap products, such as nail cutting, toilet paper, light bulbs, soap, etc. Add-ON products can be purchased at the same time as other products, or only buy ADD-ON products at the same time, as long as the total amount (including ADD-ON goods) exceeds $ 25. At the same time, it should be noted that such orders are shipped by Amazon, so all products in the shopping cart must be \"Sold by Amazon\" or \"Fullfilled by AMZON\".

The products that show the \"add-on item\" logo are all shipped through FBAProducts with very low unit price, Amazon system accounting, such products have made the profits produced by Amazon, and the distribution cost is higher than profit. In order to improve the profit space, Amazon has set up a limit on such products. When you buy the product separately At the same time, the total order amount must be more than 25 US dollars to place an order. Even if you are a member of Prime, you must also meet the order amount of $ 25.

As a product, because the seller's price is too low, the system will automatically add the product to the ADD-On item project. If your account appears this sign, it may wish to increase the price at this time, and follow the price. With the increase in prices, the ADD-On item logo will also disappear. At this time, you can brush a few orders through a friend's account. After the transaction occurs, try to adjust the price to your expected low price. At this time, add-on item will no longer follow.

13, Amazon \u0026#8217; s Choice

There is a logo of Amazon's Choice, which is the product that searches this keyword. It's right.

Effects of 5 points of influence:

Class: only the following categories: books and audiovisual, movies, music, games, electronic products, home improvement, toys, clothing, shoes, jewelry, jewelry, jewelry, jewelry, jewelry, jewelry , Handmade, Outdoor, Car

Brand registry

fba

More info complete

The conversion rate is high in sales

14, W8, W8 Tax table: The full name \"FORM W-8ben\" is released by the U.S. Taxation Bureau. It is filled by the households and declared that it is not a US citizen and requires the exemption of relevant taxes in the United States. After the declaration, it is valid for three years. Before the expiration of three years, you need to fill in the form again, and then declare

15. W9 tax form: W9 is an American tax form, W9 fills in, the information comes from SSN, including name, date of birth, and as well as, and as well as, as well as, and as well as the birth date, and, and the date of birth, and the date of birth, and the date of birth, and the date of birth, and the date of birth, and the date of birth, and the date of birth, and the date of birth, and the date of birth, and the date of birth, and the date of birth, and the date of birth, and the date of birth, and the date of birth, and the date of birth, and the date of birth, and the date of birth, and the date of birth, and the date of birth, and the date of birth, and the date of birth, and the date of birth, and the date of birth, and the date of birth, and the date of birth, and the date of birth, and the date of birth, and the date of birth, and the date of birth, and the date of birth, and the date of birth. Corresponding SSN.

16, WF: World FIRST is the world's foreign currency exchange company. The company is headquartered in London, UK, which is highly developed in financial. Amazon's official strategic partner helps you withdraw the payment of overseas sales back to China.

17. A-Zguarantee Claim: Sales Calculating Calculating Calculating Calculating:

1. Buyers can issue claims within 30 days of the 3rd calendar day or within 30 days after the order date is expected.

2. From the expected date of delivery, the buyer has a claim for 90 days.

18. Product Review: It is an evaluation of the product itself. It does not involve the quality of logistics and customer service. Any buyer who purchases a product on Amazon can evaluate it, affecting the customer's judgment of the product without affecting the performance of the seller. Use scoring and text, pictures, and video reviews.

19. Customer Feedback: It is an evaluation of orders. It involves factors such as products, logistics, customer service and other factors. Only buyers who place orders can comment. A order can only be evaluated once, affecting the seller ODR. Use scoring and text, pictures, and video reviews.

20. SESIONS: Visits: Official explanation: Sessionsare Visits to your amazon.com page by a user. All action with a 24-haourperiod is session.

It is also called: Independent IP access volume. Within 24, an IP access to a page is only calculated once a few times.

21、Session Percentage: 访问量百分比

官方解释:Percentageof sessions that contain at least one page view for a particular SKU/ASINrelative to the total number of sessions for all products.[123 ]

Understand: A specific SKU/Asin's at least one page access is percentage of the total number of access to all products.

22. Variations: Variations are used to associate products that are basically the same but have different products in one or more key attributes (such as size or color).

1. If your product meets the following requirements, they are likely to be a good alternative variant:

2. The product is basically the same

3. The product is only in the only thing in the product. There are very specific aspects that are different

4. Buyers expect to find all these products on a product page

5. Products can share a product name

23. Buybox: Golden shopping cart (buy button):

is the most convenient shopping location for buyers. Amazon evaluates the performance of the seller based on many factors, and the products of the qualified seller are eligible to compete and obtain a golden shopping cart.

24. Global opening:

Amazon allThe ball -opening shop is a domestic outstanding Amazon Amazon's assistance plan launched by domestic outstanding Amazon merchants in the global Amazon store, provided that the domestic nature of the country is the company's nature. Amazon's global opening enables you to add and sell products in any of the following malls, including Amazon.com, Amazon.ca, Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it, Amazon.es, and Amazon. jp.

25. Brand filing:

refers to applying for brand protection on Amazon. After the Amazon brand is filing, you can get the GCID code (GlobalCatalog Identifier, a string of 16 -yard -yield mixed codes) to replace UPCS and Eans. GCID is unique! When that country is the same, unlike ASIN, there will be different values \u200b\u200bin different countries! Amazon uses this GCID value to check whether it can be sold! Applying for brand filing is the best way to prevent and sell.

26, Amazon Prime:

Member services ($ 99), any Amazon self -operated or responsible for logistics (Fulfilled by Amazon), no matter how much price, it is Enjoy a free two -day delivery service.

27. Order Defect Rate: Abbreviation ODR: Order defect rate (ODR)

Receives the percentage of negative feedback, Amazon mall transaction guarantee or service credit card refusal to pay. ODR can be calculated within any historical order time period.

Objective \u0026 lt; 1%. Must be achieved.

28. Classification review:

In order to ensure that buyers have a high -quality experience in your shopping in Amazon, specific products and categories must be approved by Amazon, which is a classification review. After the classification review is approved, it is not necessary to release such products and categories to be released directly.

29. Sponsored Products:

Amazon's product advertisement rely on the bidding ranking of keywords, similar to Taobao through traffic, Baidu bidding, etc., set keywords, set prices, key key When the word is searched, there is a chance to show the product and pay when you are clicked.

30, Best Seller Rank

Amazon BestSellers Rank This number is relative to other category products, according to hours (Amazon explanation), and linked the recent sales of the product (at the same time considering account history sales data )computational. Of course, the ranking of a product will be different in different Amazon markets, eachThe market itself represents different geographical areas.The first ranking means that in the same product category of the product, this product has recently sold more than any other products.