One of the most important factor in the success of e -commerce is to know what sells. Finding a perfect product for sale is usually the most important step of creating profitable and continuous development companies. Next, combined with the Amazon platform and the selection strategy of the independent station Shopify, make some descriptions. Amazon sellers and sellers who are independent stations can be seen, because this is a reference factors for cross -border e -commerce selection. Be better on the platform or independent station.

In the past two years, I have been trying to answer this question \u0026#8211; What is perfect cross -border e -commerce products? In order to better understand the perfect e -commerce products, I must determine the common characteristics of successful products and profit points.

By analyzing hundreds of successful and unsuccessful products and profit points, I developed a comprehensive list of key indicators and standards to evaluate new ideas.

The following is a summary of selection skills and some criteria for finding high -profit product products that are suitable for e -commerce.

Note: You may never find a product or niche that meets all the following standards. Evaluate your thoughts based on this list to allow you to better understand the products/niche you choose, help avoid traps and improve your overall success opportunity.

1. What is the potential market size?
Select products and niche with small but sufficient market size. Avoid using low keywords to search too small. For example, the products of pregnant women between 25-40 years may be good. However, a product of a pregnant woman who likes punk rock music between 25 and 40 may be too narrow. Finding customers will be more difficult, and it will be more expensive to acquire customers, and the size of small markets will greatly limit your potential growth.

Example: Shopify store Daneson sells luxury toothpicks. You can imagine that the market for luxury toothpicks is not large. Small ecology like luxury toothpicks may be good and bad. The smaller market size may limit income, but if they can well define target customers and get target customers at low prices, they must have this niche market. As a reward, high -end toothpicks are a product that is very suitable for attracting media attention.

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Tool: Use Google's keyword tools can help you determine the search volume of the selected keywords. This allows you to know how many people are searching for your keyword words, and in turn let you understand the market size. Combining it with reality judgment and some Google search in the field of interest you are interested, you should start to understand your market feasibility.

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2. What is your competitive advantage?

What is the competitive pattern of your product? No competitors, a few competitors or many competitors?

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If there are many players in your niche market, then this may be a signal that the market has passed. However, in order to break through, you must do something different to attract customers' attention and establish market share.

Example: Luxy Hair, Shopify store, is not the first company to expand online hair expansion. The market is full of competitors two years ago. From the beginning they knew that they had to do something different. Luxy provides value for free through the video tutorial on YouTube and enters the game with different marketing strategies.

Two years later, more than 700,000 YouTube users are now one of the largest online hairstyles retailers in the world.

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Tools: Of course, good Google and Bing search will help you discover the current market participants. Google's keyword tools can tell you the general search volume of the selected keywords and tell you the degree of competition (which means how many other people/companies bid these words). Don't forget, the more people bid for your keywords, the more expensive they are.

3. Is it a trend, fashion or a growing market?

Make sure you understand the location of the product as much as possible. Is your product or niche a market that is fashionable, trend, stable or growing?

Example: The Gede counting device is a personal device related to the size of the mobile phone, which can tell you the radiation level around you. Is the Kaliki market right?

Through a fast Google trend search, I immediately knew that if I sold them after a earthquake in Japan in March 2011, I might make a lot of wealth. Maybe if I try to sell them now, I may stay on my inventory for a while.

Tools: Google Trends will help you fully understand some trends, fashion, growth or stable markets. If you see the peak that cannot be explained, try further search to see what the possible reason is.

4. Can you buy items locally?
If your product is available at any time, then people are looking for your products online. For example, most people who want to buy toilet plunges only need to go to Wal -Mart or their local hardware shops.

If your product can be purchased locally, how can you distinguish yourself and persuade peoplebuy online? Can you provide a better choice? High quality? Better price?

Example: ELLUSIONIST sells gorgeous, high -end card groups for magicians and card players. Look at their products. Have you seen something like they are selling locally?

5. Who is your target customer?
At this time, you don't need to go deep into details, but you should understand the types of customer that they may sell and their online purchase capabilities.

If you have products suitable for teenagers, you should remember that most of them have no credit cards to buy online.

For example: the clothes of the elderly provide adaptive clothing for the elderly. One of their main target markets is the low technical level and low online business adoption rate. You need to customize the entire online store to adapt to them.

Tools: If you find that other companies sell similar products, you can use Alexa to get information about the statistical information of its visitors, which may help you better define the target market.

6. What is your mark?
Before entering the process, it is crucial to consider the labeling of specific products. This is very important because sales products will incur a large amount of other small costs, which will lead to your profit loss. Having a strong initial mark will provide you with the necessary buffer to absorb these variable costs.

Example: Let's take a look at the actual product in order to better understand why the initial mark is so important. We will use a pet meter \u0026#8211; a small device connected to your dog collar to calculate the number of steps they take.

This may be an interesting small niche \u0026#8211; people are always willing to spend money to buy their dogs. But can you sell this product in a favorable way?

I chose a potential price of $ 24.99 and obtained the cost of $ 2 per unit from Alibaba's manufacturer. I will add all other rough expenses related to product sales to the electronic table below:

You can see how small costs reduce your deposit from this example. In this case, the initial labeling of more than 1,200 % of products was less than 100 % after completing all operations. Of course, these are just similar values. You can significantly reduce costs by processing the performance of the order and reducing advertising expenditures by yourself.

Tool: Try to find the product example you are interested in on Alibaba. Send a pricing and minimum order (MOQ) to a minority manufacturer through emails. From there, Google tried to find others who sell the same or similar products. How much does they charge?123]

Survey Monkey is a good tool for creating a fast survey to send to your social network to understand the fees that others will pay in your social circle.

When you start to become more serious, you can use tools like Weebly to simulate a fast website, and actually trying to attract customers to verify your price points by order. People say that they are willing to pay, and the costs they actually pay are sometimes very different, especially if you ask for the opinions of friends and family.

7. How much can you sell?

Generally recommended that the price is between $ 75 and $ 150, because it minimizes the need to find a large number of customers to obtain considerable profits and be able to provide some buffer for customers to obtain (marketing) costs for the cost of (marketing). Essence

The price of more than 150 US dollars is often accompanied by more customer review. Potential customers will want to and hope to re -guarantee more. They will have more problems, in general, they will cause longer and more difficult sales cycles.

Example: In the example we used to use PET PEDOMETER before, our price is relatively low, $ 25. As a result, the cost can occupy most of our profits, so that the profit of our unit is only $ 12.95. Let us say that we changed a new product called \"Product X\" for the pet stroke, and assuming that the potential price of \"Product X\" was $ 100 (4 times more than a pet stroke). In order to maintain consistency, I also multiply other appropriate costs by 4 times.

Due to the high sales price, our profit margin was 73 %, the profit margin of PET PEDOMETER was 42 %, and the unit profit rose from $ 12.95 to $ 76.75.

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8. Can you provide subscriptions?

You will hear again and again: selling to existing customers is easier and lower than finding new customers. Subscribing business allows you to automatically sell it multiple times to the same customer. There are usually two types of subscribing e -commerce business, that is, discovery and supplement.

Example: E -commerce business discovered based on Quarterly Co. will send you as planned, but you don't know what it is. It is selected by others, but usually belongs to the same category in each period, such as beauty or fashion products.

The following is a quarterly subscription service example selected by Tina Roth Eisenberg (SWISSMISS).

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Like dollar shave cluB -based e -commerce business such as replenishment is based on sending you consumption and constant needs. In this case, shaving blades.

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For companies like Dollar Shave Club, subscribe to e -commerce models is particularly important because their products are extremely low. The starting price of the monthly blade is $ 1 per month. If they do not continue to sell their business models to the same customers, they will not work.

9. What is your product size and weight?

Product size and weight will have a significant impact on your sales and profits. More and more customers want to deliver them for free these days. If your product size is too large/or too heavy, expensive transportation may prevent potential buyers from. Do you know that freight is the first reason for giving up shopping carts?

In addition, if you cooperate with overseas manufacturers, it will increase the cost of transportation products. If you choose to use a distribution warehouse, it will increase the cost of warehouse.

Example: There is a popular large yoga cushion company selling giant exercise pads. The product itself is $ 99. The freight to the United States is $ 25, Canada is $ 40, and other places in the world is $ 100. For some people, it is difficult for them to prove that it costs 40-100 % for transportation.

The same is true of any large or heavy items. You may be very enthusiastic about selling iron weight kits. Maybe you find a high -quality supplier that can provide you with preferential prices \u0026#8211; you need to consider increasing transportation costs. There are only so many shipping costs that customers are willing to pay.

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10. Is your product durable?

How fragile your potential products are? Fragile products may be a troublesome invitation. Fragile products will make you spend more in transportation/packaging, and you will inevitably have more customer return and exchange. Remember forever, even if it is the misunderstanding of the shipper, it is still the customer's experience of your brand. You have the final responsibility for the entire experience.

When you enter the stage of ordering samples, test them and push them to the limit. Put them in a hot/cold environment, apply pressure, twist, pull, drop, and kick it. Don't worry about breaking the samples of hundreds of dollars. It is more important to understand the quality of potential products more accurately.

Example: When the transportation company tries to install the goods into P.O., due to the damage of transportation, Play Lashes loses products worth more than $ 2,000. The box is too small. The hard plastic shell that protects exquisite products is broken on most devices. Looking forward to the future, they decided to let them perform all orders in the warehouse foam packaging.

11. Is your product seasonal?

Enterprises with seasonal products may suffer inconsistent cash flow. Ideally, you want to find a product that can display demand throughout the year. At least, you just want to know the fluctuations in seasonal needs in order to perform corresponding plans.

For example: Christmas supplies such as Omega tree racks are best sold before the holidays. Please check the Google trend report below.

Tools: To check the Google trend to understand your product/subdivision keywords and understand seasonal trends.

12. Does your product have passion or pain?

The best product for sales can stimulate your enthusiasm, reduce pain or solve problems. Customers acquisition (marketing) costs are often low, because customers are actively seeking solutions instead of discovering it.

Example: Pro Teeth Guard sells customized dental care to prevent molar. Those who have this problem may find a solution and find Pro Teeth Guard without the need for expensive ads to attract them. Just as the owner of Pro Teeth Guard, JP pointed out in the Skype call, \"when someone is pain and your product helps to relieve pain.\"

13: What is your turnover?

It is risky to have products that are constantly needed. You may not be able to sell your products before the turnover. For example, clothing with seasonal colors or accessories products for continuously changing smartphones and tablets. Of course, many successful companies now cater to these markets, such as iPhone and iPod chassis, but it is important to realize how fast your product turnover may be. There are related costs entering a market like this.

Example: I have the opportunity to talk to the owner of the Sutra Designs. He is a series of designers/owners of leather smartphones/tablets. Since its launch, it has been difficult for him to establish brand awareness and sell products.

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The biggest challenge facing Sutra Designs is to create sufficient traffic before the case is outdated by the new hardware model to sell his inventory. If he chooses to design new products for the new hardware model, he will face the additional cost of developing new design and minimum order volume for manufacturers. Because of the niche he chose, this will be permanent and persistent.

14. Is it consumable or one -time consumer product?

As we have discussed, to the existing customersHousehold sales are easier than selling new customers. The use of consumables or disposable products can simplify this process by restricting product life.

Example: Products sold by Manpacks usually have a life life of shaver, condoms, socks and underwear.

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15. Do you need to consider easy corruption?

Erotic products are risky for physical stores, let alone e -commerce. Because some corrupt items need to be delivered quickly, the cost of transportation may be quite high.

For example, baking goods, meat, frozen foods, and any items that need to keep refrigerated or have a short -term failure date need to be specially careful when transporting to customers. If you choose to sell corrupt goods, you need to prepare for the additional processes and transportation costs related to the product.

Example: Yummy Tummy Soup Company produces delicious homemade soups and desserts, and sends it to customers through e -commerce websites. This model is suitable for them and they do well, but it is not suitable for every e -commerce merchant. They need to prepare fresh soup every day and pay attention to transportation time.

16. Is there restrictions and regulations?

Before you enter the niche market or choose a product, make sure that there are no regulations or restrictions, or ensure that they are at least managed. Some chemical products, food and cosmetics will not only be restricted by the countries/regions of your imported goods, but also restricted by the country/region you transport your products to the country.

Some places call a few calls in the country/region of imported products. If you plan to use the product, it is your warehouse; if it is food/supplementary product, it is the food and drug management department Essence

For example: Silky Polish, a non -toxic, non -residual nail polish, was excited about their products and niche, but when they learned that it was considered \"harmful substances because of flammable chemicals, they were considered\" harmful substances \"I encountered a problem.

These regulations make them unable to transport the products to customers when importing products, nor can the products be sold to customers, thereby preventing overseas sales.

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17. Is your product scalable?

Many people did not consider scalability at the beginning. When you are still in the startup process, it is difficult to consider the future, but you should consider scalability from the beginning and built into the business model.

If your product is a handGlip or contain difficulty finding materials, please consider how to expand it if your business takes off.Can you outsourcing outsourcing manufacturing?Will the number of employees increase with the increase of orders, or can you maintain a small team?

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Conclusion

The products and niche you choose are the core of your business and one of the most important decisions you must make.

Although the perfect product may exist or does not exist, the use of the product and the niche market to maximize the wind

The use of the above standards as guidance can help you better better wayLearn about the products you are considering and improve your overall success opportunity.