Shipper Shopping (English: Shopee) is an e -commerce platform, which is headquartered in Singapore and belongs to Sea Group (previously known as Garena), The company was founded by Li Xiaodong in 2009. Shrimp Shopping was launched in Singapore for the first time in 2015. It has now expanded to Malaysia, Thailand, Indonesia, Vietnam and the Philippines. Shrimp Shopping provides online shopping and sales products for users in the world in the world.

Shopee is the leading e -commerce platform in Southeast Asia and Taiwan. It is tailor -made for the area and provides customers with convenient, safe and fast online shopping experience through strong payment and logistics support.

Shopee's goal is to continuously enhance our shopping platform and become the first choice for users in the region. Shrimp Shopping has a wide range of product types, from consumer electronics to home life, beauty, mother and baby, fashion and fitness equipment.

SHOPEE, as a SEA company, was launched in Singapore for the first time in 2015 and has expanded to Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines.

SEA is the leader of Greater Southeast Asian Digital Entertainment, e -commerce and digital financial services. The mission of SEA is to improve the life of consumers and small enterprises with science and technology, and is marked on the New York Stock Exchange with SE.

On August 24, 2017, the shrimp skin auction was officially upgraded to the \"shrimp skin shopping\" comprehensive shopping platform.

On March 14, 2018, Shrimp Skin Shopping officially launched the \"Shrimp Skin 24h\" shopping mall, announcing the entry into the B2C market, providing a 24 -hour fast -arrival, becoming the first integrated B2C shopping, B2B2C mall, and C2C of the Chinese region. One -stop comprehensive e -commerce.

How to settle in Shopee?

Business settled process

On October 28, 2015, \"Shrimp Skin Auction\" officially launched in Taiwan to enter the C2C e -commerce market, focusing on 30 seconds \"follow Selling \"

On July 14, 2016, the shrimp skin auction launched in Taiwan in October 2015, announced that its APP users downloaded exceeded 3 million, the number of transactions per month exceeded 1000 1000 Thousands of pieces have officially become Taiwan's largest mobile shopping platform. At the same time, in order to celebrate the milestone of 3 million users, from that day, the \"Happy Shopee Day\" flash purchase event was launched on the 15th of each month. On July 15th, tens of thousands of goods were sold for sale. On September 9, 2016, shrimp skin auctions were held for the first time with Southeast Asian countries to hold the \"Shrimp Skin 99 Mobile Shopping Festival\" to achieve a good sales. The sales of goods transactions. On November 30, 2016, the APP downloads of Taiwan shrimp skin auction exceeded 6 million times, and the number of monthly transactions exceeded 4 million strokes. The annualized transaction volume was estimated to exceed 30 billion Taiwan dollars.

On March 15, 2017, Shrimp Skin Auction announced that the download of the APP in Taiwan exceeded 8 million, and simultaneously launched the \"Seller's Value Plan -Keyword Advertising\" service April 17, 2017 On the day, starting the transaction fee of 0.5%and a credit card transaction fee of 1.5%(\"bank transfer\" and \"cash on payment\" sellers do not need to pay the handling fee). 50 yuan; there is no need to pay any fees before the product transaction, and the publishing goods remain completely free. On June 23, 2017, in response to the government's new southbound policy, the Kaohsiung Economic Development Bureau and Singapore SEA Group will sign a memorandum of cooperation, and will join hands with Kaohsiung local companies to expand new mobile e -commerce opportunities [123 ]

On July 3, 2017, Shrimp Skin Auction launched a new \"Shrimp Skin Mall\" service to attack B2B2C business opportunities, and at the same time announced the \"3 major guarantees\": exclusive \"fake one pay two\" commitments, the industry's longest \"15 days appreciation of 15 days appreciation \"Period\", \"Returns Free Parement\".

On August 24, 2017, Shrimp Skin Auction held a brand upgrade press conference, announcing that the number of downloads of the APP has exceeded 10 million, the single -month order exceeds 8 million, and the number of goods objects is as high as 240 million pieces; the official upgrade is shrimp skin shopping Essence

On September 15, 2017, Shrimp Skin Shopping and Southeast Asian countries held 2In 2001, the \"Shrimp Skin 99 Mobile Shopping Festival\" (Activity Time: September 7th to September 9th, 2017), the order of 3.5 times the order is 3.5 times, the sales of more than 10,000 sales of goods in 1 minute, and the number of webpage visits increased by 5 times.

On November 16, 2017, Taiwan Shrimp Skin Shopping set up nearly 800,000 orders for orders in the 2017 \"Double 11 Shopping Festival\", up to 200,000 users at the same time online records, and sales within 1 minute More than 12,000 goods sales records.

On December 24, 2017, Shrimp Shopping in Taiwan, with a total number of employees exceeding 350.

On January 3, 2018, Google announced the 2017 Taiwan search ranking list. 123] On February 8, 2018, Shrimp Shopping announced that the number of download users in Taiwan up to 12 million APPs, becoming the best APP shopping category of the year of the App Store, the number of products of 240 million products, and the number of single -month sales of nearly 15 million pieces, which continues It is far superior to the same industry and ranks the largest mobile e -commerce in Taiwan.

On February 9, 2018, Shrimp Skin Shopping pointed out that Shrimp Skin Mall has exceeded 3,000 stores in the online mall, including well -known brand Baqiao P \u0026 AMP; G, Watsons, Yongfeng Store and other brands.

On March 14, 2018, Shrimp Skin Shopping officially launched the \"Shrimp Skin 24h\" shopping mall, announcing the entry into the B2C market, and providing a 24 -hour fast arrival.

On April 20, 2018, Shrimp Shopping announced that it was founded by the \"ASIA Pacific Leaders Malaaria Alliance) and sponsored by the Global Fund\" M2030 \"sponsored by the Global Fund\", \"M2030\" was founded. Create long -term cooperative relationships to fight with regional malaria.

On April 24, 2018, Shrimp Shopping pointed out that the number of downloaders downloaded more than 80 million APPs in Taiwan and seven Southeast Asia currently exceeded 12 million in Taiwan.

On May 16, 2018, the number of shrimp shops in the first quarter of 2018 was 111.4 million in the total number of orders in 6 countries in Taiwan and Southeast Asia, with a total transaction value of US $ 1.9 billion.

On May 22, 2018, Shrimp Skin Shopping was announced that the monthly order of \"shrimp skin 24h\" shopping mall exceeding 300,000, the 24 -hour match rate exceeded 90 %, the number of download users on the entire site exceeded 15 million pieces of 15 million pieces. Second, the number of goods picking up in the supermarket exceeded 20 million times

June 5, 2018, shrimp skin shopping and levi \u0026#8217; s, for sexStop equal power, in order to respond to the pride of the international comrades in June, launch Levi \u0026#8217; S DAY in 6/5, and sell LEVI \u0026#8217; S Pride Equipment series products

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Is Shopee shrimp skin worth settlement?

Q1. Can you briefly introduce the Southeast Asian market?

Danghui: The Southeast Asian market belongs to emerging markets. Compared with Europe and the United States, the market stage is relatively early, so the challenges facing logistics payment are relatively large.

But the infrastructure conditions of this market in all aspects of all emerging markets are optimal.

For example, cross -border logistics from China to Southeast Asia is more mature than Laamed, Russia and Africa's cross -border logistics solutions. Therefore, the cost and cost are not so much compared to local e -commerce in Southeast Asia.

From the perspective of consumer characteristics, the biggest feature of Southeast Asia is that the population density is large and has a total of 600 million people. In addition, because Southeast Asia is closer to the Chinese market, users' consumption habits have a greater impact in China, which is more in line with Asian habits.

Q2. What kind of product is suitable for the Southeast Asian market?
What are the advantages of Chinese products in the Southeast Asian market? How much product volume should it be arranged first when entering the Southeast Asian market? Danghui: The product category of online shopping in the Southeast Asian market is very close to China Taobao.
Some traditional big sellers began to do Southeast Asian e -commerce will find that they actually need to do product development and packaging for the Southeast Asian market. If you simply copy your products from the Amazon platform he is familiar with. The main advantage of Chinese products in the Southeast Asian market is cost -effective.
In fact, many products sold by local sellers of Shopee are wholesale from China. Many times, it is found that Chinese sellers have a lot of orders on Shopee, that is, local merchants in Southeast Asia wholesale in it and then sold in the local area. So the cost -effectiveness of Chinese products is a very high advantage.
In addition, another advantage of Chinese products is complete styles. Local sellers in Southeast Asia cannot support such a long tail type from Chinese wholesale products.
Entering the Southeast Asian market, especially how many products are needed in Shopee stores, it is not conclusive. As soon as some big sellers came up, they paved thousands of SKUs. There are also some Taobao sellers in China that only come inHundreds of SKUs, but the selection is in line with Asian related habits, so it is also good. Q3. Chinese exporters have brand, traders, and manufacturers. How can different types of sellers quickly expand the Southeast Asian market?
What type of seller is more suitable for the Southeast Asian market? Is it a brander?
Danghui: This is actually a very interesting question, and it is also a problem that we have been thinking about after cross -border e -commerce in Southeast Asia. In fact, these types of merchants have opportunities. The current stage of Southeast Asia is a bit like the rise of Taobao ten years ago.
At that time, Chinese online shopping users usually went to Taobao to buy cheap things, such as OEM products or ground stalls, and then slowly started to buy products with high unit prices. The Southeast Asian market is actually in the early days of Taobao. Of course, when the rise of Southeast Asia, there were some traditional sellers at the beginning, using the mode of grocery stores. There are many SKUs, the product is very high, the traffic is fast, and the mobile terminal is the mobile terminal. Impulsive shopping, so the sales volume is high.
Such sellers have a greater opportunity on platforms such as Shopee. Especially similar to Shopee itself has a buyer's chat function and social attributes, that is, buyers can \"fan\" a shop. The shop will recommend it to the user when there is a new product.
At this time, the seller is rich in SKU, the price is cheap, and he is willing to accumulate fans, and the natural traffic will inevitably be more stable. Talking about the manufacturer, in fact, this type of sellers have a lot of opportunities on Shopee. In fact, Shopee develops a wholesale function. Sellers can make step -type pricing for the number of products purchased by the product. Buyers can see how many products can be used to buy.
Through this function, although these manufacturers and brands are less than traditional traders, they are more likely to make boutiques, because these sellers can make more advantages, and manufacturers compare Produced by yourself, so you can better control the product quality, and the inventory is also guaranteed.
Explosive products are easier to come out. Q4. What types of cross -border logistics channels are there at all regions of China?
How long is the logistics time grow? What cross -border logistics channels are connected by Shopee itself?
Danghui: Direct mail and overseas warehouses are the most discussed for cross -border logistics. The Southeast Asian market is still relatively new, so the direct mail mode is the main. Direct mail is mainly postal and courier. SHOPEE uses more special line services, because the logistics infrastructure of various countries in Southeast Asian countries is uneven, and the quality of postal posts in many countries is actually unreliable. If you are expressing your delivery, you usually have more than a week in the hands of Southeast Asian users, that is, about 7 to 10 days.
Of course, Shopee itself also has some cross-border logistics channels. For example, Taiwan uses Yuantong, which can be available for payment and 7-11. Other places are connected to the local logistics company with advantages. Shopee's next logistics channel will be further optimized, and the SHOPEE dedicated line may be developed. In each link, the cost of the seller will be reduced.
In fact, the biggest challenge of cross -border is in terms of logistics and logistics costs. What are the principles of resource allocation of merchants? What is the difference between the platform for overseas sellers and local sellers?
Danghui: Talking about the allocation of resources, everyone is more concerned about traffic allocation. The maximum source of traffic on Shopee is actually internal keyword search.
Shopee's sorting of search is completely based on the background algorithm. When searching, the system will look at the matching of the search word products, and the high degree of matching is in front. In addition, it is the background indicators such as orders and product praise rates in the past one or two weeks.
The main purpose is to allow good -selling products and reliable merchants to get more traffic in natural search. But Shopee will launch bidding ads in the future, but it cannot be disclosed for the time being.
Q6. Since the previous year, the Southeast Asian market has been very hot among Chinese sellers, and many sellers have joined the Southeast Asian market at that time. Is it possible to make money when the sellers enter the Southeast Asian market now? What kind of sellers can make money? Which sellers are difficult to make money? Danghui: In fact, everyone can see that although the competition in Amazon and eBay has intensified compared with previous years, many sellers have achieved significant growth. The Southeast Asian market is still more early than that in Europe, the United States and China. When it is not saturated, the penetration rate of e -commerce is very low, and the number of cross -border sellers is still very low.
What kind of seller can make money after coming in? Then there is still the advantage of supply, the product is cost -effective, of course, there are also selected products. Do not copy Europe and the United States directly to Southeast Asia.Sellers based on market selected products can make money. Of course, in addition to the appropriate selection, price and quality, it also needs good store operations, such as product title descriptions and pictures to be more in line with local habits. The focus of another store operation is a diversion.
There are currently two types of traffic acquisition of Shopee: First, free diversion.
For example, other sellers on the platform are mutually fascinating to drain each other and increase exposure. Second, paid drainage.
Get traffic through advertising.
Q7. Which country in the Southeast Asian market has more development potential? Should sellers focus on several national markets or sell the entire Southeast Asian market as an overall market?
Danghui: Speaking of potential, in fact, Southeast Asian countries have potential, because the Southeast Asian market is still too early, and there is still a long way to go. In addition to Singapore, there are many populations in various countries: Thailand, Vietnam, and the Philippines are close to 100 million people, and Indonesia has a population of 250 million.
So from the perspective of market size, Indonesia is the largest market, after all, the population base is large. In addition, Thailand's market potential is also great, and infrastructure is more developed than Indonesia.
In addition, although Malaysia is not as good as the above -mentioned countries, there are only 20 million people, but its economy and infrastructure are relatively developed, and e -commerce is developing in the local area. market. So Thailand, Indonesia, and Malaysia are the largest.
In addition, Vietnam's population country is also very chance, but currently cross -border e -commerce is still trying to solve the problems such as logistics and payment. Of course, the above mentioned in the Southeast Asian market. If there is a Taiwan market for Shopee, the market belongs to the category of Pan -Southeast Asia. Although the population is only 20 million, the degree of social development is not the same as Southeast Asia. It has obviously advanced for many years, the penetration rate is also very high, and the language culture is not different from cross -border e -commerce sellers in the mainland.