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Amazon Keyword Tool: Keyword Scout finds Amazon keywords and data

发布日期:2022-08-26  浏览次数:   信息来源:小编

Most people have heard the story of GREG selling their own brand products as Amazon FBA sellers. At that time, there was no choice tool like Jungle Scout to help sellers analyze products and predict sales, so Greg uses \"999 technique\" every day, which is 999 inventory. Inventory changes, thereby predict sales.

It has been 5 years since then. At present, Jungle Scout has a team of data experts, a comprehensive database of information, and a well -designed exemplary algorithm that can accurately predict Amazon's sales data -accountales ™.

When mentioning the cost of doing Amazon, Jungle Scout can only provide sellers with some experience and strategies, or suggest that you use Google keyword tools or other similar tools on the market for calculation.

Therefore, we have been thinking about whether there are better ways to solve everyone's problems ...

Keyword scout is a Jungle Scout Web APP tool combination a part of. If you are already a user of the web app, then congratulations, you can use this tool for free now!

How to use Keyword Scout?

Like other tools of Jungle Scout, we want to ensure that the Keyword Scout has good functions and easy operation.

The following is the use of Keyword Scout. According to this step, you can find a good keyword

  1. ] Log in to Jungle Scout Web App . If you have no account of the web app
  2. Jungle Scout 50 % off promotional purchase link (plug -in high -end permanent version+web version): http://www.72276.com/get/js50OFF
  3. Enter the official website of Jungle Scout official website http://www.72276.com/get/junglescout
  4. Click the KEYWORD Scout button on the menu bar above the screen, at
  5. nichThe two buttons of E Hunter and Chrome Extension. Enter the product's keywords or asin ,
      and then click Enter
    1. . If you want to view it under specific categories, you can also choose Category.
    2. View and analyze the results of keyword search
    3. , or you can sort the search results from the following aspects:
    4. Keyword - Keywords, can be sorted according to the first letter of the keyword.
    5. Exact Match Search Volume -Exactly matching the search volume, In the past month, the number of words and keywords searching through the Amazon platform searches is fully matched. Through this data seller can predict every month How many consumers are searching for this product on Amazon.
    6. Broad Match Search Volume -Widely matched the search volume, In the past month, the number of words and keywords searched through the Amazon platform was widely matched. On the basis of accurate matching, the phrases containing keywords, keywords that are spelling errors, plurals of keywords, or synonymous words have also been considered.
    7. Recommended Giveaway -Suggested the number of promotional products, This number is the system estimated that if the seller wants to push the ranking to the top three in 7 to 14 days, you need to pass Jump Send, etc. every day, etc. Number of channel promotion sales products. Therefore, if you want to push a keyword to the homepage, you can use this number as a reference. In addition, this data is also helpful for sellers to do marketing budget and inventory management in the early stage of product release.
    8. Dominant Category -the leading category, refers to the category with the largest number of products in the top 10 products in this keyword search result.
  6. SuggESTED PPC BID -It is recommended to bid PPC.
  7. SUGGGESTED HSA BID -It is recommended to bid HSA,
  8. It is used to estimate the seller's push of the product advertisement to the pages of the search page (the probability of more than 90%), and you need to click on Amazon to click on Amazon. The bid set in paid advertisements.

Export keywords Export CSV file (Excel table).

Add keywords to your Amazon product listingIn PPC paid advertisements.

    Can Keyword Scout help the release of new products?
  1. Keyword Scout is not only the best tool for Amazon keyword research, but also You can provide key information for the promotion of new products. On the right side of the extensive matching searches is \"Suggetested Giveaway (Suggestion Promotion Products)\", saying that if you want to promote new products and improve the ranking quickly, the seller needs to use the number of products sold through JUMP Send and other promotions.
  2. 卖家通过Keyword Scout一方面可以找到搜索量大、相关度高的关键词,另一方面又能够预测前期需要销售多少产品才能够在这些关键词中获得好的排名,然后根据The sales situation of each time period is adjusted to promote the promotion to ensure that the ideal results are achieved, and the keyword rankings will be pushed to the top 5 of the search results within 30 days.
  3. The following is the steps about how to use Keyword Scout and Jump Send to release new products:
  4. Use Keyword Scout to find, analyze and lock the popular keywords you want to use.
  5. A discount code is generated in the Amazon account.
Log in to the Jump Send account. If you have no account at present, you can click the following link to apply for account and get a free trial for 3 days.

Create a product list for the product you want to promote in Jump Send.

Select \"I Wish to use a keyword targeted url\" (generates URL containing keywords, also known as \"keyword orientation URL\"), and then enter up to 3 keywords you want to improve the ranking.

The effect of monitoring promotional activities.

What can you do through the keyword scout?

Evaluate your Amazon payment clicks and HSA costs

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123] Under normal circumstances, new sellers and sellers who are good at financial management will consult us how to estimate the cost of Amazon PPC and HSA in advance. Now with Keyword Scout, these sellers can easily calculate the cost of Amazon ads! You only need to search for related keywords or ASin of similar products to predict advertising costs from the perspective of keywords.

Here is a small reminder: the conversion rate of products with a price below 40 US dollars on the Amazon platform (that is, the actual sales quantity except the percentage of the number of access to the product list)Often between 10-15 %, so you can use keywords to recommend PPC or HSA bid multiplied by 10 (when the conversion rate is 10 %) or 6.67 (when the conversion rate is 15 %) is calculated to calculate a unit. Advertising costs, if you use this number, you can calculate the product's ACOS (advertising sales cost). For example, if the keyword \"Bamboo Stick\" is recommended to be $ 0.75 and the conversion rate is 10 %, then the cost of the unit's advertising is $ 7.5. ACOS is about 37.50 %. If your conversion rate is 15 %, then ACOS is about 25 %.

Master the current market demand

If you are a user of Jungle Scout, you may already know how to effectively conduct product research, and how to estimate the product The monthly sales volume, but you can analyze consumer and market demand from a brand new perspective through Keyword Scout to understand the actual search volume of keywords!

This has brought huge advantages to the seller, not only can you estimate the sales of a type of product on the Amazon platform through the Jungle Scout Chrome plug -in or Niche Hunter. Other use scenarios, corresponding needs, etc.

Someone may ask \"Keyword Scout is not the first keyword tool, is it the difference between the tools in the previous market?\"

The fact is true, Keyword Scout is not the first keyword tool, but it is the first most accurate and easy -to -operate Amazon keyword research tool, which can help sellers find high -quality keywords and formulate targeted promotion strategies. If we can find products that can be comparable to Keyword Scout on the market at the beginning to meet the seller's deep needs for keywords, we will use it with joy and do not need to do it by ourselves! ? However, through market research and customer feedback, we concluded that the tools that can meet Amazon keyword research in the market are seriously lacking, especially tools that can help sellers have in -depth analysis of keywords.

First, the data provided by most tools is inaccurate. For example, the keyword data obtained through the Google or Bing advertising platform is different from the actual search data of Amazon. Because when people search for a keyword in Google, they may be searching for other things related to this word, and when people search for a keyword in Amazon, they are looking for products that can meet the needs. Because the user's search intention is different, through the passingThe keyword search results obtained by Google and Bing will be very different from the actual results.

Then, the competitive tools have a relatively serious defect in the research of Amazon keywords. The relevant keywords provided by these tools are mainly composed of keywords automatically filled in Amazon. For example, if I enter the word \"Bamboo Sticks\", there is a search result for the feedback of the competitive tools:

You can find 1,244 keywords through keyword scout And most of these new keywords are highly related to this product. For example, people will also use Marshmallow Sticks in camping and bonfire activities. Sellers add these new keywords to product lists and PPC advertisements to increase product display times, and then increase sales!

Keyword Scout is tailor -made for Amazon sellers

to contact the team of Jungle Scout, and you will find that we often hang on the user experience, user needs and user satisfaction! We don't like to pat your head to do things, think about what the user needs, and then rush to make the product. We hope to carefully analyze the deep needs of users and go to the pain, and then develop tools for this pain point. Our beliefs are: the tools that sellers really need!

In order to do this, before designing the Keyword Scout, our team interviewed more than 100 real sellers to understand what functions that the seller really wanted, and then ensure that the final developed product can be possible. Meet these needs.

Keyword Scout is one of the first keyword research tools designed for Amazon sellers. Although Google keyword tools and Keyword.io are also good, neither these tools cannot obtain data directly from the Amazon platform, nor can they provide enough information for sellers.

How does the keyword scout get data?

The search volume data of keywords was obtained directly from the Amazon platform. Different from some friends' products, Keyword Scout's keyword search volume data (Search Volume) is not a \"predictive\" value, but an accurate data obtained directly from the Amazon platform. For sellers, this is the most accurate data. source!
  • \"RECOMMENDED GIVEAWAY\" (\"Suggestions of Gift/Promotional Quantity\"), this value is calculated based on tens of thousands of sellers' promotion and promotion on Jump Send. jump sendIt can help sellers sell new products through gifts and promotions. Now Keyword Scout can help sellers to estimate the rapid increase of keyword rankings (to the top 3), and how many products should be sold through the promotion within 7-14 days released by the new product. Of course, the data of this \"recomdynded giveaway\" is an estimated value, because the conversion rate, price, listing quality and other factors will affect the ranking of keywords, but this data has reference value for sellers, and for calculating marketing expenses and inventory Management is also greatly helpful.
  • How to get Keyword Scout?
  • Keyword Scout is part of the Jungle Scout Web App product kit. If you do n’t know about the Jungle Scout Web App product, we can briefly introduce here, except for Keyword Scout, the following are other tools contained in the web app:
  • The Product Tracker - Product tracker. Master the daily sales of competitive products, sales trends, changes in price and inventory.
It can be used synchronously with the Chrome Pro plug -in product, and the product is added to the product tracking device with one click.

The Product Database -Product Database . By setting a filter, you can simply search for product opportunities in Amazon's huge database. Sellers can screen and search for product catalogs according to product forecast sales, price, prediction income, number of comments and scores!

The Niche Hunter -niche/segment search device. Help sellers quickly find market segments with good sales, small competition, and corresponding product opportunities. users of Standard and Business can use this tool.

At present, all users of Web App, including Start Up, Standard, and Business products, can use Keyword Scout with the lowest package price of $ 29/month.
JUNGLE Scout 50 % off promotional purchase link (plug -in high -end permanent version+web version): http://www.72276.com/get/js50Off Enter Jungle Scout's official website to register web version http://www.72276.com/get/junglescout