The population of more than 300 million people in the five countries in Europe, Germany, Germany, and Western, with more than 68 million artificial artificially in the UK and more than 80 million in Germany. Essence Although France, Italy and Spain account for 40%, although the scale is small, e -commerce has developed rapidly and its competition is relatively low. There are more than 174 million potential customers, which is a high -profit market. Some sellers say that the five European countries are better in Britain and Germany, with low traffic in the other three countries. In fact, we also met a good seller in France and Spain, Italy.

According to the \"Digital Shopping Index\" released by the world's leading professional service agency Easy-Pathenon, Amazon, eBay and eBay classification advertising platforms (Ebay Classify) occupies 66%of the German e -commerce market. This study shows that Amazon and EBAY lead in all other major e -commerce platforms in Germany, and other top 50 online retailers cannot even occupy a market share of 3%.

Amazon has a market share of 28.7%, while eBay has a 22.9%share, the EBAY community classification advertising network ranks third with a market share of 14.8%. These three e -commerce companies jointly occupy 66.4%of the German e -commerce market. And other platforms are excluded from the mainstream market, Wish, Aliexpress and OTTO account for 2%-3%of the market share, while the remaining ten platforms (ZALANDO, LIDL, H \u0026 M and Rossman) market share is 1%to Between 2%.

Amazon's sales increased by 3.9%compared with last year. Further consolidate your giant position. EBay lost 6.9%of the market share. In terms of various online channels (computer -side, mobile web page, APP), it is clear that Amazon ranks first on the computer and mobile web page, but the APP of the eBay community classification advertising platform is the most popular.

Research also found that the launch of mobile shopping advertisements has increased significantly, an increase of 74%compared with last year. In addition, the use rate of mobile browsers has also increased by 31%. The average visits to the top 50 retailers website cost about 5.6 minutes, while the use of mobile (including APP) is only one minute.

The study stated that the trend of using mobile devices for purchases greatly reduced consumer's attention concentration time. Retailers must persuade customers to buy in a short time, otherwise they will greatly reduce the possibility of sales.

If you want to do well, you must pay attention to the selection.

Selected ProductsVery important. The same product cannot be sold well in five European countries. With our experience: a single product generally sells only in one or two countries. Many sellers think that Germany is the best selling. Sellers can first enter the two stations with large traffic in Germany and Britain first.

The selection method introduced by the training institutions in the circle is to select data through Merchantwords and Googletrends. This method can be feasible to have their own unique selection ideas.

1) If it is a factory enterprise transformed from B2B, it can be determined based on the customer order volume of the target market in the past;

2) monitor the sales of other seller stores, and the sales volume is good for sales volume. Listing in -depth research does pain points improvement;

3) Mix into the real high -end boutique seller circle, some designers who are boutique will share some potential products to find partners in the small circle to open up the model;

4) Make full detailed information collection for the target market and then determine the category.

We will communicate with the local Chinese and get a lot of information (these Chinese people are housewives that have been met before). For example: Germany has received more than 3 million Middle East immigrants in recent years, so family consumers have a large market consumer.

Do not use Asian thinking and Taobao thinking to avoid some pit!

Blind selection will only bring you a lot of inventory and losses, avoid some pit according to the situation of various countries; the Germans are very conservative rigid electronic products that do not like exaggerated electronic products. They do not use Apple's large screen mobile phones. Many Germans use Huawei's small screen mobile phones.

In terms of the color of home supplies and mother and baby products, their favorite colors are mainly black, gray, dark blue, red fans that Asians like, yellow, they will not choose.

All selected products are based on the idea of \u200b\u200bsales data of similar products and whether your supply chain can surpass competitors. Do not brain your brains and choose it. If you have to try it, I suggest that the number of small batches of trial sales is 50-100, so the tyrants please.

Another seller needs to understand the various types of certifications of the EU, such as: the LOGO logo of the trash can on the weee outer packaging.

If the Brexit plan is to be sold remotely, the VAT tax number of various European countries needs to be improved to avoid being ordered by Amazon.

On the way to Amazon's growth, in addition to product development and selection, Listing optimization is also one of the difficulties that must be overcome. What should the seller do to create a high -quality listing with high exposure and strong click?

After the product is launched, if it is not fatalFor errors, do not modify the title and main map of listing. Each modification will affect the product ranking. High exposure, strong click to have the maximum relationship with the main map, title and five -point description of Listing.

1) The main map looks very attractive, and the display effect is better than the main map of your competitors as possible. At least it cannot look worse than the competitors. The size is too large to affect the display effect and open speed on the mobile terminal.

2) The first word of the title is the biggest single -out keyword (the first word applying for brand filing is the brand). Before the product is on the shelves, use a third -party software (Captain Amazon and the like The software of more than 80 yuan in query a listing) is selected instead of determining it after running an automatic advertisement, because Amazon's new product push period is only 60 days, and the push period is about 15 days ago until the automatic advertisement runs out of the single order. The main keywords have already passed the best system recommendation period. After finding the most important single keywords according to the weight sorting, the title and five -point description are buried. Be careful not to repeat the keywords.

3) Five points of description Be sure to understand the benefits of this attribute when introducing product attributes in detail.

For example, the material of this kind of clothes is very particularly mute. It is softer than ordinary cotton fabrics, and it feels better for skin contact. Buyers who are very suitable for outdoor sports. Murdeder cotton is the material attribute of the product. The latter of writing a bunch of benefits is that the attributes of the product are suitable for outdoor sports.

Although there will be some common operating strategies when operating Amazon European sites, the specific situation of each seller is different. How can the seller choose different operating routines in combination with their own conditions?

1) Many sellers do not intend to play when they see that European stations are paying taxes, maybe because their product profits are too low, if the tax is paid, the price cannot be played. Do not make the product

2) Many big sellers use the shop model in North America. A batch upload form can upload thousands of products in a short time and then a large number of Review. And every site of European stations requires the VAT tax number. If each European site must establish a complete tax, the cost of finding someone is high, and the cost of tax reporting and certification at the European station account is not the same as the account. Dare to pave the goods like North America. It is easy to infringe or confirm the tax number and authentication.