The brand is the name of a product or a group of products. Products with the same brand have a common name, logo, or other recognition signs in products or their packaging, and distinguish these products from similar products that do not belong to the brand. We can see that these are brands, because:
1) The name, logo or recognition logo can be found on the product or packaging;
2) It is the name of the product or product collection;
3) can be distinguished by similar products.
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1. What is the Amazon brand registration? Why use the Amazon brand to register? Amazon brand registration can help protect your intellectual property rights and bring accurate and reliable experience to buyers on Amazon.
Its advantage is:
Accurate brand display
After registration, it will target your brand on Amazon Commodity information brings you greater influence and control.
▲ Powerful search tools
Amazon brand registration allows you to easily find content in different Amazon stores. Use pictures, keywords or batch Asin lists to search for content, and report suspicious violations through simple processes.
▲ Actively carry out brand protection
The automatic protection function will use information about your brand to actively delete the content of suspected infringement or inaccurate. The more information you provide, the more help you use the brand registration to help you protect and enhance the brand experience.
In addition to the above -mentioned functions provided by the Amazon brand, the successful brand can also access the following Selling On Amazon products:
Graphic version brand description (EBC/A+page) -
Brand flagship store -
Brand promotion (headline search advertise ] -
2. What are the requirements for the application qualification of the brand for the Amazon brand? -
To obtain qualifications in line with the Amazon brand, your brand must have effective registered trademarks in each country/region you want to register. The trademark of your brand must adopt an image -based trademark type based on text or text, letters or numbers. According to the registered place of your trademark, qualified trademarks may be classified according to the local trademark bureau.
Note
At present, we only accept trademarks issued by the United States, Brazil, Canada, Mexico, Australia, India, Japan, France, Germany, Italy, Spain, the British and EU government trademarks. To obtain qualifications to be registered in the Amazon brand, your brand must have effective registered trademarks in each country/region you want to register. If you have no effective registered trademark or your trademark is in the application status, please do not apply for registration in the Amazon brand. You can also visit: Brandservices.amazon.com/eligibeility-cn to learn more information. 3. Three steps for the Amazon brand registration!
You need to complete the following steps: [ 123] The first step View qualification requirements. Here we emphasize again: brands must have registered and valid text or image trademarks.
2
Log in to the Amazon brand registration. If your trademark meets the qualification requirements, you can log in to the existing seller platform or supplier platform account. If you don't have an Amazon account, please create a free Amazon account.
3
The third step
Register your brand. During the registration process, you need to provide the following information:
✔ brand name with effective registered trademark ✔ related government registered trademark number ✔ lists your brand The category of products (such as clothing, sports supplies, electronic products) ✔ List the country/region that manufacture and distribute brand products
Knock the blackboard! During the registration process, please pay attention to correctly fill in the following information to prevent your application from being rejected:
✔ The brand's trademark information must be consistent with the information filing of the official website of the local trademark office.
The reasons for some common applications are as follows:
The trademark is not in a valid registration status Can't find the relevant trademark information in the application Based on the type of trademark types of pure images, there is no component of text, letters or numbers
The type of trademark type is wrong, for example: it is clearly a text trademark, but the pattern trademark was mistakenly selected. 123] The design trademark image uploaded does not match the trademark record The brand has completed the Amazon brand registration by other user accounts or at other Amazon sites
Rebate within the validity period - ✔ Unable to find a contact person associated with the registered trademark, causing the verification code to send the verification code
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4. After the Amazon brand is successfully registered, if you are worried that the brand is infringed, which tools can you use to help you protect your brand?
使用已注册成功的账户登陆亚马逊品牌注册的主页面：
brandregistry.amazon.com[ 123]
] The behavior of intellectual property (IP) 1) Use reporting illegal behavior tool search and reporting may infringe your copyright or you Registered items for trademarks. As shown in the figure below, you can use a picture to find the product information that matches your product or logo on Amazon; you can also search for Asins or the product URL list in batches to quickly find and report potential infringement content.
As shown in the figure below, on the same screen, you can search for content in different Amazon shops without leaving the page. Please note: You can search for infringing products at any of the world, but you can only complain at the site you have successfully registered for the brand.
2) As shown in the figure below, after the search, you can click the check box next to Asin, offers or images of intellectual property rights. 
Please note: When you report asin, we will investigate all relevant sellers and OFFERS. If the seller selects this box, the seller will report the entire ASIN, which may cause ASin to be removed, so his/her own sales will also be negatively affected. Therefore, please know that you can report images, specific sellers and Asin levels, not just asin levels.
3) Determine the type of intellectual property rights and how they are infringed. The reporting tool currently supports reports of three intellectual property rights: trademarks, copyrights and patents. 
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[ 123]
1. Does the Amazon brand registration restrict the \"unauthorized\" distribution?
a If the brand is right Unauthorized sales (including follow -up) put forward claims, and Amazon will not take measures. The Amazon brand registration does not have any functions to prevent the legitimate distribution of genuine products. (Except in France, the law allows distribution restrictions, we will take measures to such claims in France) 123] q 2. Can the brand's agency obtain the permissions of access to the Amazon brand registration? Yes. After the copyright owner registered the brand in the brand registration and accepts our terms and conditions, the user can submit other roles of the brand (Including agents) requests. Please note that all users need to have their own brand registration and login account. Copyrights can start with the process of adding other characters by logging in to their accounts and contacting our brand registration support team.
] 3. How about how to do Update characters for registered brands or add new users to account? a is registered The brand adds a new user, you
must be the first applicant of the registered brand or the role of the brand administrator to submit this operation. The operation steps are as follows, log in: https://brandregistry.amazon.com → click \"Brand Registered Customer Service Person Add new users to the account \"→ select one or more roles you want to be assigned to the newly added user account. 4. After adding a user account in the Amazon brand registry, can it be deleted? Yes. You can refer to the question 3) The same steps to submit the requirements for deleting user accounts. Please note that after deleting the role, delete all existing roles that were previously assigned to this user account. 5. How to register a new brand?
a Create your Amazon After the brand registration account and your first brand, you can register other brands by clicking on the \"Registered New Brand\" on your account homepage at any time. ] q 6. How to check my application status?
a: to see it has already been viewed For the state of submitted application, please log in to your Amazon brand registration account and visit your \"problem log\". q 7. Will the Amazon brand registration provide a global trade project code for my product (GTIN/UPC/EAN/ISBN) exemption? a Brand NoteBook does not provide GTIN exemption.The seller can apply for GTIN exemption through the seller platform.If your product has been released on Amazon, you can issue offers on the existing product details page without providing GTIN.If your product is not released on Amazon, then you need to apply for GTIN exemption.
8. How to get the help of the Amazon brand registration team? Before applyingYou can access: https://brandservices.amazon.com/cn Submit the problem through the \"contact us\" at the bottom of the page; after the registration is successful, you can log in to your registered registered you have registered your registrationAccount, contact our brand registration support team.
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