How to increase the ranking of your products in Amazon, more importantly, how can you better increase traffic and sales? Here I will introduce some methods of Amazon ranking and skills to improve ranking flow.
Amazon is a platform for light shops, so there is no ranking of shops. There are thousands of products. In order to better recommend the product to buyers, Amazon ranks category rankings.
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The seller uploads the product, all need to divide the product into large categories and sub -categories. The product is divided into different categories, the competitive environment is different, and its ranking is naturally different. Most of the category rankings are fixed, but there are also some products ranking in several categories.
We also often find that some products of the category of some products cannot find sub -category when publishing listing. How should this situation be solved?
Upload it with a form . The batch table is uploaded to select the sub -category and then upload it.
View category: Generally enter the details of the product, the product information or product details in the middle of the page will have information about the product of the product. There are certain differences. The yellow area below shows the information about the Best Sellers Rank of a PRESSURE COOKER product.
The category and node rankings of the parent and the sub -body: different categories of the category and node rankings of different categories of patriarchy and sub -body, there are certain differences in rules. Some categories of fathers and sub -sharing rankings, while some categories are separate. Specifically, the actual information of the category operated is subject to the actual information. Whether the parent and the sub -body are shared or separate, it does not affect the description below, so the following is no longer distinguished.
The ranking of the ranking is dynamic, there will be no ranking without orders . When there is a variant in listing, some category fonts rank Ranking; in addition, when the product has a stable ranking in one category, if you also want to send an email application to the platform when there are rankings in other categories; generally the ideal ranking is currently 100,000 and secondary categories. 10,000 and third -level categories are currently one thousand and 4th categories.
Class and node rankings: The significance of winning higher rankings is mainly to increase product flow and conversion rate.
No.1 Search for keyword search traffic flow
First of all, if the BestSeller logo can be obtained in the node rank Traffic. Secondly, the higher class and node rankings, the position of the corresponding search results page naturally ranks higher. For example, the difference between the first 3 pages of the natural ranking and the ranking after 3 pages is huge.
amazon best Seller TOP page traffic
When the consumer enters a certain product details page to view, there are multiple jumps to Amazon Best in the Best Seller Rank area to Amazon Best Jumping link on the Sellertop page. Consumers may jump to the Amazon Best Seller Top page while viewing the current details page to buy Amazon BestSeller TOP ranking products. The higher ranking loss rate will be relatively lower.
Recommended traffic higher category and node rankings can get more Amazon recommendation opportunities. Because the push traffic is not clear about the specific calculation rules of Amazon, the recommended traffic is unclear but there must be, and it includes in -site recommendation and out -of -site push.
No.4 higher category and node rankings, and even the BestSeller logo can increase consumer trust, thereby increasing the product conversion rate and reducing the loss rate. By increase product sales.
increase the rankingMeasures
1. Ensure the quality of the product: All the premise of all explosion models They are all good products, and a good product's primary condition is good quality, which is the basis of listing. 2. Optimize listing: Optimizing listing is a long -term job. The listing and descriptions of Listing at different stages are particular about, so this work needs to be sustained. 3.fba: Remoring again that it is almost unrealistic that it is not realistic that it is not realistic that it is not realistic that it is not realistic that it is not realistic. In addition, since the FBA is issued, it is necessary to ensure that the FBA is continuously carried out!
4. Do a good job in the site advertisement: Do a good CPC advertisement, on the one hand, it can increase sales, and on the other hand, you can do keywords. Later, we will start the usage of CPC advertisements
5. Regular promotional activities: When the product ranking is not available, you can consider making spikes. The attributes are performed to attract buyers.
How to judge the degree of competition in the category? You can refer to the category of the peers, such as the iPhone Case product, search for your product on Amazon, and see what the categories of the top ten sellers of each site are. Some sellers will find that some sellers do not make node rankings and only make large categories rankings. In fact, different sellers have different products based on their own strategies. Raider the Best Seller logo on the node, thereby increasing traffic and conversion rates.
But some sellers do not want their sales to increase their attention prematurely. Therefore, only the goal ranking of the major category (the ranking of the major category seems to be there at the moment, there is no way to hide it. If it can be hidden, such sellers may hope that even the goals of the large category will not appear). Only the ranking of large categories, no node ranking, so it can indeed reduce the probability of being concerned to a certain extent. Because there are many peers or in the future of product surveys, many of them will often check the Amazon Best Seller Top page, and then determine the catheterization goals and suppression objects at all stages.
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