Amazon account was blocked by Amazon sellers has always had a headache, not only Chinese Amazon sellers, but Amazon sellers abroad have also been repeatedly blocked, but how to do how to do it, but how to do, how do you do? What about it? If the Amazon seller's account is seized how to handle it scientifically, of course, the most important thing is that you need to know why the Amazon account is blocked, so as to prevent it from the beginning. I sent a large number of FBA goods in the past, which may increase a lot of unnecessary troubles, so some knowledge of account Amazon can help you better pay the Amazon account problem. (1) Do not check the security status of only a part of the account
] When checking the health status of the account, check the health status of the entire account. You can analyze the account from the perspective of the seller's performance team (Seller Performance), and make a thorough risk assessment for your account. Be careful not to ignore the seller's performance notice sent by the Amazon system, otherwise you may miss the hidden dangers of account security. ] (2) Immediately take measures to find the problem You should take the initiative to take effective action to protect the account. Under Amazon's current policy, if you have not taken effective action or ignore Amazon's notice, the risk of you will be unbearable.
] (3) Including account checks in the daily operation process Check the health status of the account as a daily life. Put it as a habitual task in the schedule, record the process to follow, and use tools such as Checklist to ensure that the account health status check process is fully completed each time.
After understanding the above guidelines, you will officially enter the account health status check step. The seller can Check the account status according to the following steps:
[ [ [ 123] 1. Check the product quality and operation process First start checking the health status of the account from the quality of the product, After that, it will be postponed to comprehensively inspecting business operations. For example, what is the reason for your listing? Do you take appropriate steps to evaluate these issues? In the future, what reasons will the seller complain about the quality of the product? Specifically, the seller needs to check the following points: Check the product information in listing accurate and consistent? Is there an induced slogan to mislead buyers? Is the listing title set proper? (2) File
You have to ensure that you have the relevant supplier certification documents recognized by Amazon. Avoid complaints on the authenticity of the product, so it is recommended that you ask the supplier to ask the supplier to ask the relevant certification letter. Because you never know when Amazon will ask you to ask for product -related invoices, even if it is your own brand product. (3) Operation/Training
Make sure everyone who has been in contact with your Amazon account knows what they are doing. Given that Amazon account management involves a variety of different policies and strategies, if you have time, you need to provide appropriate in -job training for employees. Amazon policies and strategies they need to pay attention to can be listed according to the different division of labor of different employees. Otherwise, your account is likely to be frozen because employees have repeatedly made mistakes. (4) Customer service
Review the buyer's information in time! Amazon asked the seller to reply to the buyer within 24 hours. If you can't do this, it will violate Amazon's indicators. Moreover, the longer the buyer is waiting, the more likely it is to initiate a complaint, which means that you bring a bad shopping experience to the buyer, which may cause Amazon to freeze your listing. (5) Product transportation and packaging
Whether the goods you sell may be transportationDamage on the way? Regardless of your own delivery or using FBA, you must ensure that the product packaging can make the product intact. If the product is returned due to \"damage during transportation\" or \"defect\", then you need to consider whether to upgrade the packaging. Although the cost of packaging has become higher, it is worth it if you will not receive such complaints.
(6) Product Procurement
In simple terms, the quality of the product depends on your supplier. If you are making your own brand, you need to see if your supplier produces high -quality products for you? Did you find a problem from the samples they sent you to you? If you find a problem, then your buyer is likely to encounter the same problem.
If you resold the product, your supplier must be an authorized distributor, at least it is a well -known supplier of your joining brand. If they just play the role of the middlemen and the products are easy to handle, then the documents provided by your supplier may be difficult to convince Amazon investigators.
In addition, it is best to have the supplier's head in the authorized book requested by the supplier, which will be more convincing. In addition, you must take the time to check the type of invoice that the supplier will issue you. If you cannot pass the inspection by the Amazon product quality team, then let the supplier change the type of invoice or you can find another supplier.
] 2. Pay attention to the seller's performance index and the feedback of the buyer
Amazon set a number of seller's performance indicators to evaluate the performance of the seller, including the order defect rate (ODR), A-TO-Z claim and refund. You must carefully understand the dissatisfaction of the buyer from each indicator. Are there any buyers complaining about product quality or conditions in your buyer feedback? Is your order defect rate (ODR) high? Do you often cancel orders? Discover these problems as soon as possible, and stop the loss in time before the bad indicator data causes damage to your account health. If your account performance index data is too low, then you can prepare the action plan in advance to prevent Amazon from sending you a warning to you, and even freeze your account. When your indicators are lower than the standard, Amazon may ask you to provide a reliable action plan to write the reasons why the indicator is too low in the action plan and give detailed measures to solve the problem of accounts. The seller should check your account frequently, prepare for foreseeable questions, and prevent your account from confused. Specific inspection: (1) Reviewing the reason for the return of buyer Starting from the reason for the return of the buyer. In this way, you can understand the deep problems of your account from shallow to deep, including: product quality, listing content accuracy, product status rating, inventory, transportation, pricing and other issues. Therefore, first of all, you need to go to the FBA Customer Returns of the FBA Customer Returns in the sellers. The report contains all returns, including the reason why buyers apply for returns. \u0026 nbsp; Then, find products with high return rates from the report, as well as other more frequent returns. For example, a certain specific product has multiple buyers reflected in the transportation process, then you can add more protective fillers in this case. If a buyer questions the authenticity of your product, this may be because the listing you set is very different from the products you sell. Pay attention to this, and the account number is blocked due to improper setting settings.
(2) Do not let go of any ASIN
Amazon will often be complained, returned or generated by a large number of buyers in ASIN , War to warn the seller Xiaohongqi. After receiving the warning notification, the seller needs to check these asins in detail to find out the root cause of the problem, and finally propose a feasible solution.
The buyer's complaints are strange. The seller must see the \"strange\" no wonder, and understand and calmly analyze why the buyer does not like to receive. Still, do not ignore the repeated problems in buyer complaints, otherwise this will bring you greater trouble.
If you receive a notification of Amazon's \"Soft Block\" Listing, you must pay attention that these notices will give you valuable clues, such as Amazon may allow you to publish a certain Asin by themselves, and and and and and. Show you a small number of complaints, which may show that the buyer's complaint or return is because there are some problems in the product details page.
But whether Amazon will point you these issues, sellers need to carefully check the information that may easily cause buyers to misunderstand information in your listing.
(3) Carefully view buyer feedback
What are the problems that often occur in your buyer feedback? Is there obvious problems? Or is there a specific ASIN special \"recruiting black\"? Is there a buyer that the products they have received are very different from the seller's show? Before Amazon frozen your accountWhat measures can you take to take the initiative to solve the problem? Dragons are planned to be implemented to reduce related complaints, thereby reducing your account number to be stared at or even frozen.
] 3. Be careful of the anti -competitive behavior of competitors
In recent months, many seller groups and forums are everywhere , False comments of products, fake complaints and discussions. It is expected that such public opinion will continue to heat up in 2019 until Amazon will take effective action to cope with this situation. But before that, what method do you have to deal with the malicious destruction of the same?
If you are a own brand seller, but you have not registered a trademark, in order to avoid registered trademarks before you grab you, you need to act immediately. If you already have your own registered trademark, then have you registered the Amazon brand filing to understand these products that can better protect your brand products.
If you buy things from other platforms, then you have to pay attention to your listing. Once it is tampered with by malicious sellers, you can find it as soon as possible. If necessary, you can temporarily remove the Listing. Another seller also needs to pay attention to false comments. False commenting on competitors is one of the ways of malicious buyers to fight competitors. They may give you a bad review or give you a lot of praise. The former will lead to your seller index indicators Damaged, and the latter attracts you Amazon's investigation, and even guides your seller account. Therefore, once you find a large number of unknown Review in your listing, you must deal with it in time. From the day of malicious sellers, you need to ask Amazon to delete false Review within 90 days. ] How to show Amazon's attitude to actively solve the problem
(1) Application to restore Asin
\"Amazon removed Asin and deprived of the right to sell well -selling products. What should I do?\" Have you ever encountered such a problem?
When encountering such a problem, first of all, you need to know the reason behind Amazon's move.It may be that your product has serious problems and causes a large number of customers to dissatisfy. After understanding the reason, you need to list these reasons and formulate a corresponding detailed solution to avoid a large number of complaints in the future. Note that these contents are written as a report in the form of the main points. The length is best at no less than one and a half pages. When submitting the action plan to Amazon, it is the fastest way for the seller to restore his asin.
(2) Require Amazon to comment on accounts
Even if you do not intend to sell the ASin, you should also tell Amazon's product quality team to freeze the listing. If you have no inventory now, it doesn't matter. But if the investigator turned back to see that you still have not yet resolved notifications, it would be late to solve it. If you keep silent, they will think that you are inaction and do not have the ability to solve problems, so as to bring the buyer a bad shopping experience. You should tell the investigators that you have found the problems in the problem product and decide to remove the product so that they know that you are listening to their opinions carefully. If necessary, you can show them your FBA inventory removal order number. (3) Do not always submit a thawing appeal If you clearly submit a comprehensive and feasible action, but Amazon is rejected, don't give up because you may be because you, maybe because you What is missing in the actions, or the content is too messy, you need to reorganize it, make good use of project symbols and numbers, and delete those lengthy nonsense. This will make your action plan look more concise. After you modify it, if there is still no progress, Amazon investigators still have not read your modified action plan, and send you system messages over and over again, don't feel angry. Calm down, re -make a new email, give more convincing reasons, and send the appeal to Amazon's higher -level team to ask them for review. Note that an email may destroy your seller's account once, or your seller's account will be free of losses in the future.
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