Everyone knows that his advantage is that he has his own logistics delivery channel, which can quickly deliver the goods to the customer. At the same time, members who have Prime can also have the advantage of shipping. This is for buyers. It is also very attractive. Of course, Amazon also allows the seller to ship the goods and ship it to the buyer with the seller's own channel, but how do you choose? Do Amazon sellers know the differences between the difference between the delivery and the FBA? Here is an analysis for everyone.

(1) Logistics company

Of course, only cross -border logistics companies are said here. Those domestic logistics in China have nothing to do with Amazon, here Don't say it. For Amazon sellers, if there is no company and without their own products, then the original choice will be a logistics company, that is, after Amazon's buyer places an order, the product is directly transported from China to the buyer's hands. Of course, if you choose the selection It is a cheap logistics company, then the buyer's order to receive the goods may be very long, so that the competitive Amazon platform may be behind, and the buyer may not choose your goods because of a long time. But to choose a short time, the cost of logistics it costs is higher than the price of the product, so generally, only the sellers who have just been involved in Amazon will choose the logistics method directly from China to the buyer.

(2) Amazon FBA

FBA's full name is Fullfillment by Amazon, Chinese translation is Amazon Logistics. It is a one -stop logistics service provided by Amazon, including warehousing, picking, delivery, receipt, customer service and return processing. So as an Amazon seller, what are the advantages and disadvantages of using FBA?

Advantages

1. Improve the listing ranking, help sellers become characteristic sellers and snatch shopping carts, increase customer trust, increase sales

[ 123] 5. The return address only supports the United States (if you are the FBA of the US site)

. The customer can return the goods without having to have too much communication with the FBA (the return is too casual, bring the seller to bring the seller Here is a lot of trouble)

(3) Overseas warehouse

Overseas warehouses, that is, overseas warehouse services. One -stop control and management services provided by online foreign trade trading platforms and logistics service providers independently or jointly provided by sellers with goods storage, sorting, packaging, and delivery. The seller stores the cargo to the local warehouse. When the buyer needs the demand, the fast response will be made as soon as possible to sort, packaging, and delivery of the goods in a timely manner.

Overseas warehouses also have their own advantages and disadvantages. I will share the advantages and disadvantages of overseas warehouses. I hope to help sellers who are planning to use overseas warehouses.

Advantages

1. Lower logistics costs directly shipped from overseas to customers, which is equivalent to domestic express delivery, which is lower than from China to foreign costs.

2. Faster delivery timeliness. After the first transportation of the transportation, customs declaration, customs clearance and other complex issues, there is no need to worry about the customs clearance of the items in the warehouse, wait for the order to ship at any time.

3. Better warehousing management experience, no longer have to worry about the management of goods management of the warehouse administrator. Overseas storage has been equipped with the most professional management personnel.

4. Order processing is more convenient, orders and delivery synchronization, realize automated batch processing orders. At present, EBAY orders can be automatically connected to the Internet, and Amazon needs to be imported in batches, which is the same convenient.

5. Inventory management and inventory are clearer. The current sales and remaining inventory systems automatically display, and the logistics cost of each order is clear at a glance.

6. Free ERM warehouse management platform, just click the mouse gently in front of the computer to issue order delivery instructions. Overseas storage professional teams will complete these for you.

7. Automatic and efficient return processing process, due to various reasons, your client returns the goods, you can return directly to overseas storage, eliminating the cost, timeliness, abandonment of goods, etc. at home and abroad, etc. Losses.

8. Use the lowest investment, the shortest time, go to the overseas market, and accumulate more resources to expand your own target market, expand the scope of business, and gradually step onThe road of successful businessmen.

Disadvantages

1. Invisible goods. Because all your inventory is on the other end of the earth. If you are a seller who must see your inventory as soon as you open your eyes, then you may not be suitable for overseas storage. To a certain extent, your trust in overseas storage services is a critical factor. It is recommended to send a small amount of goods to wares overseas, try and feel it.

2. The cost of warehousing costs. You need to calculate the costs required for your current delivery method, and then compare the cost of using overseas storage, especially the storage costs of your goods during the off -season. Actual advantage, then you are not suitable for overseas storage. The cost of cost is always the first factor for you to consider. It is recommended to choose overseas storage services in the peak season of your product sales.

3. Sales of goods. Overseas warehousing requires you to have a certain inventory for sales. If your goods must be produced according to your customer's requirements and you cannot prepare the goods in advance, then you are not suitable for overseas storage. Not all products are suitable for overseas storage. It is recommended to design some fixed products autonomously for your customers to choose.

(4) Prime members

Consumers on the Amazon platform are actually divided into two types: members (prime) and non-members. On the Amazon platform, members will enjoy some of the FBA free, and the freight charged for non -member FBA is more expensive than the standard postage. The figure below is the survey data of Geekwire.com in 2014. Only 37%of Amazon registered users in the United States are Prime.

So for the remaining 63%of consumers, if they are considering freight, their choice is more inclined to other logistics forms in the United States. This is for Amazon sellers to consider The advantage of overseas warehouses. This may not be obvious, then speak through data. For two different Amazon Listing methods (non -member) with the same product (battery weighing 100 grams), we can see that they choose overseas warehouses whether they are sellers or non -member buyers.

In a sense, overseas warehouses are actually very similar to FBA. They all have services with warehousing, sorting, packaging, and delivery. But there are some differences between the two. From the perspective of transportation, when the domestic freight is delivered to the destination country, the overseas warehouse can help customs declaration, transportation, and positions. Essence From the perspective of returns, overseas warehouses will also check, reason, and testing the return products. If there are no major problems, they can be packed for secondary sales, but the FBA only accepts the return service. BadThe items that are dropped are decided by the seller. Of course, FBA is a logistics method that Amazon buyers are more recognized, and the choice of FBA has a lot to do with seller's shops and products.

Judging from the perspective of consumers alone, the best way is to get two accounts, one to do FBA, one to do overseas warehouses, and overseas warehouses with FBA accounts. The price of the product can be priced as mentioned as mentioned above, or the same price can be booked, the exemption of overseas warehouses. Neither members and non -members will be lost.

Overseas warehouses have something to do with logistics companies. Because their initial functions are that the goods can only be operated in their warehouses, so they must pass the logistics company to transport the goods to the destination country as the premise. There are inextricable relationships in the three. If the product is a best -selling product, then the logistics company will transport a large amount of products to the destination country, and then in the overseas warehouse and the FBA. And during the peak sales season, you can also directly enter the FBA warehouse from overseas warehouses, shortening the time of domestic storage FBA. You can also use the FBA to receive the goods to allow the FBA to pick up goods from overseas warehouses to buyers. Therefore, if you want to do the strongest, you choose these three methods together.