After talking to many sellers and through my own personal shopping experience on mobile devices, it is clear that the mobile experience is often the idea of \u200b\u200bafterwards. It was a mistake. According to the research report released by the CTA earlier this year, nearly two -thirds of the US consumers use mobile phone shopping. In the Amazon market, this number may be higher. A few years ago, more than 70 % of Amazon.com, INC. (\"Amazon\") Customers shopping through mobile devices during the festival.
bottom line: Mobile experience should be the primary task.
Generally, the company will check the list on the desktop. They will only use tablet or mobile phones at home or on the road to view the mobile experience. Usually, this is not to review their own lists, but to do some personal shopping. Although Amazon shopping applications are far from perfect, it is growing rapidly and will continue to develop.
For those who shop on the Amazon market, you will find that experience is very different from desktop shopping. Data displayed on the product detailed information page, and the displayed data is limited. Look at the following:
Title \u0026#8211; Only 70 characters
Although in most categories, you can use up to 200 at most 200 It is a character, but only 70 characters can be displayed on the search results page of the mobile phone, and in the horizontal view, up to 150 characters can be displayed on the tablet. *This means that the brand needs to ensure that their title has all the information they want customers to see in these 70-150 characters. The 200 characters in the title will still be displayed on the product detailed information page, but the seller needs to seduce the customer to click the product in the search results page
Product description \u0026#8211; 200 characters limit ]
Similar to the product title, the description is shortened on the mobile device. On the desktop, you can have up to 2000 characters, but only the first 200 characters will be displayed on the phone (slightly more on the tablet). The brand must ensure that the first few lines described are attractive and summarize the main sales characteristics of the product. 
Ordering on mobile phones is also different. On the desktop, the product description is below the product page under the function. On the mobile device, it is displayed on the top of the page under the image and the top of the function. This provides a higher visibility for product description and optimizes this text.
It is also applicable for those who have created enhanced brands. The first few lines of the text written on these pages will be displayed on the product on the mobile device.Among the 200 characters of Ming. Note that the enhanced brand content will not be displayed on the product details page; customers need to click the product description to view. This makes these 200 characters more important and seduces customers to click on the product description.
The main points of the first three product introductions
In Amazon market, when it is sold as a supplier, you can have as many as five points. There are even seven in certain categories. On mobile devices, only the first three project symbols will be displayed. These five are still viewed there, but customers need to click them to view all the functions. The order of the main points is crucial, and the brand must ensure that the first three points contain the best description. 
Product Picture \u0026#8211; Hide Reproduction Strategy
On Amazon product page, you can have multiple other images. However, the disadvantage of mobile devices is that the shrinkage diagram is invisible, so customers are expected to slide left to the left to view all other thumbnails. Unfortunately, except to ensure that the main image is the best, there is no resurgence.
Video \u0026#8211; Try shorts
If the seller has a video in the product list, it will be hidden in the product picture. Similarly, I hope that customers will roll the image and check the video at the end. One of the advantages about the mobile experience is Amazon video shorts. They occupy an advantage on mobile devices and appear directly below the product description and function. The video is becoming more and more popular, and the brand should consider how to create its own video to enhance its product list.
Customer problems and comments \u0026#8211; Still is still important
The function of rolling on mobile phone and panel computers is easier than on the desktop. Although customer problems and customer reviews are displayed in the lower half of the product details page, they can still be easily rolled to them. The seller has a process of managing customer issues and negative comments. There is a long way for the brand that cares and comments to care and attract the audience.
In the last point, Amazon is constantly changing, and the mobile experience will continue to grow. What happens on the mobile phone will be different tomorrow. Sellers must ensure that they continue to monitor the experience and enhancement functions provided by Amazon.
Please note that according to the brand used, the number of characters may be slightly different.
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