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A few points that Amazon sellers will know about getting started [Amazon novice entry tutorial]

发布日期:2022-08-26  浏览次数:   信息来源:小编

Making Amazon is a good choice. At least the current environment does not require high entry fees, and you do not need to pay a lot of deposits. Amazon's reasonable lending mechanism also allows you to have better funds The turnover rate, you can start from your own perspective. In any case, making money is definitely possible, but you can't be too blind, because Amazon is not golden everywhere, you need to spend enough time to find your own support points. As long as you believe yourself and keep learning, you must get a bucket of gold on Amazon.

One, Selected Products For for a How to choose and grasp the product, maybe everyone has their own recognition or confidence, but no matter what, for the Amazon platform, the necessary market research and analysis is indispensable. At least a few factors, their competitors, their competitors What is the overall price of the market, the advantages and selling points of your own products, what is the pricing strategy, and the profitability?

Only by understanding the possible situation of the product on the Amazon platform can we grasp the overall operation of the store, because all the follow -up work is carried out around your product.

Selected products are currently recommended to use the most selected tools used by Amazon sellers in the world: Jungle Scout 123]

Sales on the shelves

When the product is selected, you must start to choose to get on Amazon. You need to pay attention to several points:

] 1. If you choose to sell it, please confirm that the selection is the listing that can be sold to prevent it from being sued. If you just have a shopping cart in your store, then congratulations, you can consider your profit margin, and then win the temporary shopping cart at the price, but if you do n’t have a shopping cart, then there is only one chance to get a car purchase. FBA, FBA products can have shopping carts. If you don't want to send FBA, the only thing that can be done is the price, lower prices will attract some guests to buy, and of course, the profit margin must be considered. 2. If it is self -built, then it takes time to optimize the listing. In particular, you need to pay attention to the following details: a [ [

123]

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Title At present, the title character restricted by Amazon is 200. It is recommended to write the selling point and advantage of the product forward. You can learn how competitors can express the title of your products. It is recommended to learn a few more competitors to write. Your competitors are also choosing to learn better than yourself, so what kind of opponent chooses is often decided你能达到的水平,举个例子,Anker有一款产品的标题【Anker 2nd Gen Astro E3 Ultra Compact 10000mAh Portable Charger External Battery Power Bank with Power IQ Technology for iPhone Xs X 8 8S, iPad Air 2 Mini 3, Samsung Galaxy S6 s5 s4 note tab, nexus, htc, motorola, nokia, PS VITA, GOPRO, more phones and tablets and more (black)]. Although it is a bit long, the product characteristics and selling points are written forward. For buyers, such as 2nd Gen, 10000mAh, Poweriq, suitable models and popular models currently ranked first, iPhone XS, X, 8S. When searching the page, you will find that some content is not displayed. If you can show your good selling point earlier, it may greatly increase the purchase rate. B

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图片[123 ] On the network platform, one of the largest windows that determine product attraction are pictures, especially the first picture. Whether it is search, product details page, advertisement in the station, the first picture is first presented to the buyer. We must consider how to better display good products in the first figure. The requirements of the picture are best at 1000*1000. Secondly, the details and details. When the guests click in to see the product, we also show the details of the product to the buyer, so that the buyer is determined to buy faster.

C.

Keywords Search Terms here usually 5 usually 5 5. 5 usually have 5 5. 5 usually have 5 5. 5 usually 5 are 5 5. Fill in, each line is 50 characters. It is recommended to write it. It is best to be different from the keywords in your title. There is a discussion point here, between the phrasesUse a comma or space, such as the iPhone X Case, the iPhone 8s case. Some people say that the space is good, and some people say that the comma can be better. After using the comma, the phrases can become more accurate. Specific phrase.

3,

FBA

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[ 123]

When your product is on the shelves, it is displayed in Amazon. Next is PV and Session data in the BUSINESS Report in the background, observe the product Listing data change, and prepare the FBA at the same time. You must know that the conversion rate of the FBA is significantly higher than the listing of self -shipping. After preparing for basic work, consider the FBA of stocking.

At the same time, after the product was finished, contact the evaluator to increase the score to the product listing. The Review of the product helps increase the conversion rate of listing. After getting the product commented by the evaluationist, the lack of the product mentioned in it is that the product will be further improved or developed in the future.

4. Advertising in the station

starting with a score at the product listing, and also the FBA, the advertisement in the station will be used immediately immediately stand up. For novice sellers, it is recommended to use Automatic (automatic matching) to test at first. After the test last week, download the advertisement report, and turn it out for the hot words or words with a high conversion rate.

5. Review and improvement

Here In fact, it is the process of optimizing and improvement of the newly launched products. After 1-2 weeks of the shelves, the monitoring of Review, Advertising, Listing's PV and SESSION has been initially implemented. What are the inappropriate places in the price, pictures, and scores. If the session is still relatively low, then you need to go back to check the keywords, title, picture, whether you do not do well, and re -adjust the details.

6. Others

After the product is tested for 1-2 months, the order starts normally, you can consider whether to introduce some resources outside the station.Carry out, for example, to do TV BOX, for such products, you need some detailed operation and demonstration teaching. You can find some celebrities to make product videos on YouTube and link the product Listing to the video.Pay attention to closely combining the product to select the external channels outside the station, and promote the product targeted.