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Amazon selection thinking and selection method summary

发布日期:2022-08-26  浏览次数:   信息来源:小编

The first step of Amazon is to make a good selection. A good product allows you to make better profit in the later period and save you marketing costs. Selected products are necessary and essential to know that Amazon sellers must know and it is essential. In a link, the selection of selection is the core of the Amazon seller. The so -called grinding knife cuts the firewood by mistake, and it is the part of the selection. I would rather spend a lot of time to choose it. Time also has funds, and the wrong selection will also attack the confidence of novice sellers, so you must pay enough attention to making selection.

1. Explosive thinking

For novice sellers, the idea of \u200b\u200bexplosive product can be said to be exactly conventional Another kind of thinking. Haven't eaten pork and haven't seen pig running? Those good \"explosive products\" sold on the platform can be the object of choice. The Best Seller page and Most Wish for of the Amazon platform are hidden \"information\" needed by the seller. Sellers can find products that are good and develop space in these \"explosive products\".

In addition, explosive products can also search for hotspots from Google trends, as well as \"new explosive products\" on video websites such as Facebook, Twitter, and Instagram. In addition, star effects, Internet celebrity effects, photos and videos on social media often trigger a lot of explosive products. For example, \"single -wheel\" is a performance video released by popular star Justin Bieber on personal social networking sites. Selling is extremely hot.

Cut in : Observe the Review of these products Pay special attention to the bad reviews. For example, a product buyer feedback is not waterproof, and the lines are easy to break. The seller can seize the opportunity to make up for the shortcomings, so that the optimization of the explosive product will definitely achieve good results. Selected products are currently recommended to use the most selected tools used by Amazon sellers in the world: Jungle Scout 123]

Deep -cultivating thinking is suitable for the owner of self -built factory or factory resources. Factory sellers operate a single category, but fully grasp the product manufacturing, cost and raw material resources. They have a professional understanding of products and have the conditions to deeply cultivate categories.

The seller needs to understand that Amazon is a heavy product light shop, and the platform hopes to sellerOptimize the operation of a store on the basis of bringing high -quality products to consumers. Even if the factory sellers are single, they have obvious advantages in quality control and optimization adjustment efficiency, and can continuously meet consumers with higher requirements for product requirements.

Cut in

point:

Learn the pain points of consumers, use factory resources to continuously optimize the products, and improve production And design optimization ability. Explosive thinking may continue to look for new growth points, deeply cultivating product ideas, you need to constantly update iterative products. What are the products of the product

Tips

Yes, yes you can What about it? 1. Extension method Material extension method, suitable for categories (clothing, jewelry, shoes, bags, etc.) Function extension method, suitable for suitable Category (3C electronics, mobile phone accessories, outdoor supplies, etc.) style extension method, suitable for category (bag, hairdressing, nails, clothing, listing, etc.)

category extension method, suitable for category ( Maternal and infants, pets, etc.)

2. Analysis of the differences in the market and products

Geosure and cultural nature:

Different There are differences in the consumer products and habits of regional people. Product developers should understand the market trend, folk culture, climate characteristics, etc.;

The differences caused by geographical location:

123] Due to the opposite of the session of the north -south hemisphere of the earth, the corresponding customs are also large. For example, selling down jackets in China will be constrained by the season.

Differences in the trend:

In the origin of goods, popularity is always advanced in the consumer area of \u200b\u200bgoods, because after starting to produce new products, it must be passed through new products. The distributor enters the consumer area, and the speed of large quantities of goods is relatively slow.

Product specifications Differences:

We often hear the European standards, US standards, Chinese national standards, that is to say, because of economic and cultural differences, countries have their own own countries that have their own own own own own countries. Specifications system, so it is necessary to be familiar with local rules and launch different models of products.