What is good for Amazon? This problem has troubled a lot of sellers, but I have never tried and do n’t know if it ’s good or not. What kind of products are suitable for themselves? This is indeed the first step to solve the problem for the seller. If you can grasp the good idea, it must be simpler and convenient for selection. Finding good products can also give yourself more profits.

1. Clear needs

A shop operating station needs a good understanding of your own store, so large to the store's store The amount of funds is as small as the details of each listing. Only by understanding the store can the seller be clear about their selection needs.

If most of the stores in the store are low -priced and thin -profit products, the store profit margins are too low, then it is necessary to develop several high -priced and high -profile products to support the profitability of the store.

如果店铺里流量太少，listing没有浏览量，那不妨开发几款低价引流产品，这样的产品可能不是店铺的利润来源，却能给店铺带来巨大的流量，从而带动Sales of other products.

In addition to clarifying the needs of the store, the seller must also carefully calculate the status of their own funds. Developing products to subsequent series of promotion requires a lot of funding support. The premise of developing products is the normal turnover of funds.

As a strategic decision of selection, as a shop, it is necessary to consider the development direction of the store and the future brand building. If it is a vertical shop, product development needs to be carried out in the same large category; if it is a non -vertical store, product development needs to be carried out according to the company's next layout point.

Clarifying the needs of the store, and the company's needs, can we have a preliminary understanding of what product itself is elected.

2. Determine the market

After determining the direction of the product, the market segmentation needs to be carried out in large directions. Depending on the audience, each large market can be divided into many small markets. Among them, the user group and consumer demand in each small market are different. Sellers need to determine that they will be in the small market after subdivided segmented The process of entering the market is also complicated.

Sellers can use the analysis of market demand and characteristics to use Google Trends, Google Correlation, Google Shopping Insights, Ahrefs, etc., so as to determine the market. At this step, the product types and small categories are basically determined.

3. Market survey

After the market is determined, the best listing of 10-20 is determined according to keywords and BS rankings. Summarize.

Examine product quality. What are the selling points and pain points of this product, whether the customer review is partial or objective, whether it can be used to avoid these problems by optimizing the product in the later period. These problems can be found from the selling point and Review.

Examine market capacity. What is the first few competitors in the first few competitors, do you occupy all markets, and there is still space to enter? Generally speaking, the monthly sales of US stations have a large capacity of this product market, and there should be room for entering. Europe and Japan's monthly sales can reach about 500.

Examine market competition. See if there is a long time in the first few Listing, and the sales volume is super high. Once such a seller enters a market, such a seller is the idea of \u200b\u200beating the big head. The remaining traffic. If there are such powerful competitors in the market survey, it is recommended to choose a product again, otherwise you can only choose to struggle under the pressure of selling.

4. Product differentiation

After the above three steps, you can basically determine the product. In the next step, you must consider the problem of product differentiation.

From the process of market survey above, sellers should have enough understanding of the current status of this product. At this time, in order to make their products more advantageous, they need to make differentiated options. Different products have different differentiated needs. Perhaps the product upgrade, maybe it is the optimization of accessories, and maybe it is just a simple power line. Can attract customers' vision and increase conversion rate.

5. Scientific use of selection tools

The most important thing for selection is to have data support. If there is no data reference, the selection will become a hardship. If you can better combine the selection tools, you must have more effort. Here are all Amazon sellers. 123]

For the above 4 points, you can basically choose a product that meets the requirements, but whether this product can be pushed up to push it up, it is unknown. It is so simple to choose a product, but to monitor this product closed -loop, and summarize the laws of the market for the next selection. This is the most important thing.Essence