For Amazon sellers, when searching for products or buyers to choose a category to enter the product list page, if you can have a better rank In order to better make your product ranking ahead? First of all, you must understand Amazon's search rules, but no matter what search engine, the core is to let users find the product they want most, to let the buyers who just need to find the most suitable products for them. Another is that Amazon also recommends priority to evaluate products with stable sales, because if some products are recommended, but sellers cannot ship, then this will also have a bad user experience for Amazon, so if you really want to be true Playing through Amazon, then you need to think about it. From the perspective of Amazon developers, think about what type of products they hope to appear in front of the search buyers. The products are better displayed.

1. Amazon's two rankings: Search ranking and category ranking

The top ranking is generally Amazon's self -employed and chosen Amazon Logistics Delivery (FBA) seller. Most of the products that use Amazon logistics will be preferred, which is related to the shopping habits of Amazon buyers. Most of Amazon buyers are used to using goods to payment functions, and Amazon has always promoted its FBA user experience, encouraged third -party sellers to enter the warehouse and use FBA, so in search of the ranking of Amazon logistics in the search ranking.

(1) The key indicators of the Amazon product search ranking and category ranking : Sales praise rate and performance indicators, the more comprehensive achievements of the three High, the higher the search ranking.

1. Sales: directly affecting Amazon's sales. The higher the sales volume, the higher the ranking.

2. Praise rate: Amazon pays attention to the reputation of the product's user, and has its own evaluation system.

3. Performance: Including two categories: Amazon's policy indicators and performance indicators, this includes many aspects, such as buyer feedback, refund rate, order defect rate, etc.

(1) Claims of Class Availability : This directly affects the class ranking. There are many attributes to choose from under each product of Amazon, so we must fill in the product attributes when the new product is launched. If the product brand, color attributes, product characteristics, size attributes, materials, etc. In the past, Amazon could set up two nodes when uploading products. Under the new rules, only one classification node could be set, so it is important to choose the classification node where the product is located.

(2) Search correlation : The title contains keywords or fills in search keywords

(3) Search keywords : Make full use of the 5 search keywords, styles, keywords, material keywords, etc., which are very helpful for search rankings.

(2) Evaluation system related to ranking 1. Seller feedback

This is to the seller for the seller Looking at the feedback of buyers in the performance of the background, the buyer can only feedback the seller of the product after buying this product. The higher the score, the more comments. The seller's feedback directly affects the ranking of the entire store in the search ranking. If the product review affects a product, the feedback may affect the entire store.

Commodity comment

This is for buyers, presenting product details page. This is the ranking of popularity. The more comments, the better the comments, the more conducive to the search ranking.

2 , Other rankings of Amazon ] 1. Related ranking

The more the keywords and attributes contained in the search keywords, the higher the exposure rate.

2. Discount

The greater the discount strength, the greater the chance of ranking.

3. Release time

This time it was uploaded according to the goods in Amazon's stores.

4. The most (high) low price ranking

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, Amazon's special ranking -and the BUY BOX The sale is qualified and price, the seller's reputation is related to the FBA, preferential is the FBA ＞ Price ＞ \u003d credibility. Choosing the FBA service ranking is undoubtedly preferred. No matter how low the price is, it will take turns to sit in the village.Activity. The seller should make full use of the background resources, open the seller's background, the Advertising label, and click Manage PromotionS to create product promotion, such as buying one get one free, buying more discounts, and so on.

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How to improve the search ranking of the store [ 123] 1.Choose the right url (domainName) for your webstore Select the correct domain name for your product website 2.Design your site with your visitors in mind [123 ]

Design your website for your customers

3.Utilize the title, Description, Keyword and Alt Tags

Description, keywords and Alt tags

4.IDENTIFY Relevants and K Y PHRASES To TARGET for Your Site

Determine related keywords and Alt tags for your website

5.Use Textual Tags

123] Use text tag

6.Create Relevant Content for your website

Create related content for your website

7.Create Good Internal Links

Establish a good internal link

8.Get Good Incoming Links

Establish a good introduction link

9.get analytics package to monitor you r site

] Use the analysis software package to monitor your website

Summary: 1. The more ranked, of course, it has a lot to do with the performance of your account.

2. Amazon keyword ranking is a method that new sellers must consider, quickly and direct, easy to see effects.

3. Full profitThe ranking of the prompting prompts is Amazon's unique game rules that need to be used.

4. Recommended rankings, search keywords, Amazon will have similar product recommendations, which is directly related to product sales sales and account performance. TOP 100 generally appears related recommendations for keyword search results.

5. Hanging variant products are also an important means to improve the ranking (this is not recommended by violations)

6. The core of Amazon is to play cards according to game rules.Any game rules, those who continue to maintain high scores will win.