Amazon's global store opening has conducted a lot of publicity in China. Many factories and other platform sellers will choose to settle in through the global store opening project, but more sellers still choose to register through themselves because This is simpler and more convenient, and it can also be more efficient. Through the investment manager, many requirements are made. In fact, many of them are not necessary. It is no different for most sellers. In fact, it is recommended that you register your account at the beginning It does not need to be too complicated to register and processes. You only need to prepare the information in accordance with Amazon's requirements.

1 , Currently enter AMZONONO The channel : At this stage, it is divided into global store opening and self -registered. Global opening is an Amazon official opening method for Chinese sellers and officially introduced China in early 2012. In this way, opening a store first requires reviewing companies (including mainland companies and Hong Kong, Macao and Taiwan companies, and other content opening in the world) and other contents. The purpose of reviewing the company is to screen high -quality sellers to prevent bad sellers from entering the market. If the company has the corresponding qualifications and passes Amazon's audit, Amazon's official (that is, the customer manager) will send a registered invitation link to the seller's mailbox, and then use this registration link to register the Amazon seller account with a credit card with VISA or MasterCard.

Note: Global opening is just a project name of Amazon, not to say that opening the store in this way is what \"global stores\" and register Regardless of the account, the account must be registered in the sub -site.

, global store opening and self -registered ] The registered user is divided into corporate accounts and personal accounts, and the global opening account is only settled in the company. The registered enterprise account and the global store opening account are consistent in the background operation interface, and the self -registered personal account function is lacking. This is similar to a certain treasure in our country. The main difference is that Personal account is

60-90 days before there is a gold shopping cart Buy Box [123 123] , the global opening of the world is Buy Box. Individual seller accounts and global store opening accounts are also different in terms of sales, that is, when sales growth is too fast, individual sellers are relatively vulnerable to account review.

① Customer manager counseling ② On -line manager guidance to question

3

, Customer manager [ 123] It is not difficult for us to see that the customer manager is very important in our global store opening project. Now let's take a look at what the customer manager's responsibilities are here? Account registration and online counseling refers to the evaluation of the investment manager. For sellers who are suitable for stores around the world, they will send an invitation link to guide the completion of the registration process. Generally speaking, the time to register an account is 5-10 minutes. For the registration of the registration, China Merchants Manager will arrange the online manager to conduct product information review. The online manager will inform the seller Amazon's requirements for pictures, title, descriptions, and keywords. At the same time Ask the online manager for help. The opinions of the online manager are extremely important. Amazon's strict requirements for pictures and text information are recommended. It is recommended that sellers and friends operate in accordance with Amazon's requirements at the beginning. At present, the Listing of the Amazon British site has adopted the Listing that does not meet the requirements of the picture or text. operate.

Account operation is safe. For Amazon sellers, account security is the most important point. Amazon attaches great importance to consumer consumption experience and is committed to creating an environment for consumers with peace of mind, so as to strictly manage sellers. Many sellers have poor performance, consumer complaint descriptions do not match or fake complaints, or account associations cause accounts to be blocked. The account number is blocked, which means that the early cultivation of Asin, the cumulative performance of the store's performance, and any refund application of Amazon will be paid unconditionally.Payment, so for the seller, the previous energy and capital investment will become useless.
The application of spike resources is a rare promotional resource at Amazon Station. Amazon will launch a spike activity every day. For sellers, the spike activity can increase sales in the short term. On the one hand Exposure, before the activity starts, there are a lot of access traffic. Unless registered sellers, unless the performance is outstanding and receive an Amazon application invitation, the seller does not have a channel. For sellers who open stores worldwide, as long as they meet the number of FBA inventory, sales price, and store performance, they can apply through customer manager.

Fourth, the disadvantage of global store opening

Disadvantage 1: It is difficult to apply [123 ] The global store opening plan is intended to screen for high -quality sellers to settle in the Amazon platform, so the seller's qualification review is strict, and you can not settle in. According to statistics, the seller's own application for the global store opening rate is less than 5%. Once the seller has not applied for the global store opening, the company used to apply for global stores cannot be used again for global store opening.

Disadvantage 2: The cycle is very long

Disadvantages: The supervision is very strict