1 Enter the error price and inventory quantity

When creating listing, the price and inventory are almost effective immediately, but Amazon does not provide training listing techniques surroundings. There is no inventory without inventory, and there is no exaggeration to exaggerate the inventory. New sellers will find that the inventory is sold quickly on Amazon. If the inventory is gone and the new seller starts to sell short sales, it will cause a series of negative effects, which will soon cause the account to freeze.

On the other hand, new sellers should also pay attention to the filling of the price. Many sellers accidentally enter the wrong price when they are published, resulting in huge losses. Each new listing must fill in the inventory quantity and the correct price to avoid eating bitter fruit.

2 listing description does not match the actual product

Some new sellers do not pay attention to whether the product is exactly the same as the listing description. The seller may think it is almost this color, almost this style, but \"almost\" is not enough on Amazon!

The seller should be responsible for ensuring that listing is the same as the real thing. If the buyer finds that the product does not meet the description of Listing, it is likely to initiate a complaint and the seller's account will freeze.

3 Reply to the customer's speed slow

The seller needs to reply to the consumer's inquiry as soon as possible. If you reply after 24 hours, Amazon will notice you, often this may cause the account to freeze.

The seller can choose to use some reply assistant apps to help manage your customers to reply. When contacting the buyer, the seller ensures that the Amazon Buyer-Seller mail system is used, and it is only used for Amazon transactions.

4 Failure to collect consumer feedback

Amazon's Seller Performance (seller performance) and Product Quality, two departments, will check consumer feedback on each order of Amazon. In addition to product quality scores, the number of feedback is also one of their assessments (the number of general consumer feedback is 2%-5%of the order volume).

New sellers need to pay attention to the number and quality of customer feedback. If negative feedback is often affected, consider whether it is a conversion business.

5 orders performed errors

New sellers are not familiar with how to perform Amazon orders, it is easy to make errors, such as late issuing, no tracking information, or canceling the order because of insufficient inventory.

Each new seller needs to ensure that the first 10 orders are performed perfectly: it is necessary to send it on timeDa, provide tracking information. If you are not sure, consider sending the inventory to the Amazon FBA warehouse. Make sure that the inventory is sufficient.

6 Began to promote new posts without Review

More than 70%of Amazon users need to refer to Review to place orders, so the product Review has a great impact on Listing's conversion rate. At the same time, Review also has a certain ranking weight. Some sellers may want to obtain Review through the normal sales of the post, but Amazon's normal purchase rate of users is very low, which is only about 2%, so you want to rely on new posts. It is very difficult to get a certain number of REVIEW for natural sales orders.

However, the Amazon rules allow sellers to obtain the real Review of the product through discounts or free products. Therefore, it is recommended that the seller can contact the Amazon appraiser when the new post is launched to start accumulating the original Review for the post. In addition to getting the ranking weight, you can also provide reference for new users when buying products to increase the conversion rate of posts.

7 There is no brand awareness, and it cannot keep up with the rhythm of the industry

The brand development of the Amazon platform is divided into three stages. White cards and trademarks to the brand. At present Models, registered trademarks for operations, and began to develop in the direction of brandized operations. It is not difficult to find that it is becoming more and more difficult to sell now, and most sellers have begun to focus on preventing and selling.

So, instead of thinking about selling others, it is better to conform to the rules of the industry, cultivate your own brand awareness, and gradually turn to brand -oriented operations.

8 ignores the normal changes and updates of the platform

Whenever the seller receives the policy change or update notification of the Amazon platform, it is best to read it carefully to see if it has an impact on itself. Ignoring the changes and updates of platform policies may cause account suspension or stop.

9 No negative feedback

Feedback contains two sides: FEEDBACK showed by sellers and Feedback about products. When the buyer leaves a negative Feedback for the seller, the seller often complains about negative feedback and does not realize the essence of negative feedback. The seller should take the opportunity to contact the buyer to understand the situation and find out the reason.

However, if it is a negative Feedback of the product, the seller can try to contact Amazon customer service to delete, because it is not actually a reflection of the seller's performance. Similarly, if it is a negative feedback about the FBA, the seller can also contact Amazon customer service to delete.

10The order defect rate of not monitoring the account in time

Amazon order defect rate (ODR) is an important indicator of Amazon's evaluation of seller account performance. ODR has received the proportion of orders (FBM) that has received negative feedback (FBM) through statistical calculation accounts.to measure.The seller's account ODR target should be lower than 1%.If the seller does not monitor in time, once the ODR of the account exceeds 1%, then Amazon is likely to suspend or terminate your account. At the same time, all the products below the account will lose the opportunity to obtain a gold shopping cart (except FBA products).