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Amazon selection tool Jungle Scout tutorial and Amazon selection method ideas and strategies

发布日期:2022-08-26  浏览次数:   信息来源:小编

Jungle Scout is a very easy -to -use selection tool. At present, it is also the most important selection tool that Amazon sellers at home and abroad. If you can't get enough data, you can only guess, then you may need to spend a lot of manpower and material resources in the end, but the result is not satisfactory, so we recommend that you use this selected tools that the most Amazon seller is using. Scout.

If you haven't started using Jungle Scout yet, then you can Click here to learn about what is Jungle Scout and Jungle Scout's purchase offer .

If you are not able to use it, you can continue to watch.

First of all, let's talk about Amazon's selection ideas and some selection strategies

1. Try to try as much as possible Go to the left side of the figure above, the conditions are met: the demand is sufficient. Here, \"TOP10\" is a keyword to search for the average monthly sales of the product to be greater than 250 pieces.

2. Second, the competition is relatively small. Here you can refer to the number of Review of the product. The less than 100 instructions are still in the blue ocean market, or the average score is less than 3 points, which shows that there is still a lot of room for improvement. Products are potential products.

3. Finally, for product prices, it is recommended to choose the sales price between $ 18 and 50, so as to remove the cost of production, warehousing, transportation, and profitable space.

The four conditions listed on the right side of the figure above are called \"

nice to have \", which means that these four conditions are ideal state. To make a judgment, but it does not mean that every must be satisfied. For example, mentioned earlier: 1) seasonality is not strong; 2) There are opportunities to improve or have micro -innovation to meet differentiated market needs; 3) In addition Some, including the cost of the FBA. However, these products have been dug by many sellers, so the sellers have begun to turn to some slightly large products; 4) to avoid restricted products, such as products such as adults Products that are risky in health and risks are restricted categories.

How to define \"

Hot Product \"? Here we have some suggestions:

1. The product is currently selling better

The future sales of the product are good, there is potential for the potential

powerful. There are good sales throughout the year. From the perspective of stocking and the durability of income, it will have an advantage, nor will it cause the backlog of inventory

4. Non -time -effective products. For example, a fire product like fingertips gyro, after a short -term explosion, the sales volume becomes sluggish. For example, the \"black hole\" theme that was more popular in the previous two days, many people started selling black holes -related peripherals, but As soon as the popularity is over -sales, it will decrease sharply.

\"Potential Product\"
is a product that is also good in except for good sales. Many people will consider low prices when choosing a product. If you just enter the industry, you can practice it, but in the long run, the profit space with too low prices is relatively small, and the competition may be more intense. Unless your funds The pool is large enough, and you are not afraid of fighting a price war, you can choose. If this is not the case, it is recommended that you try to choose smaller competition products or the pressure of competition, but you can make differentiated products. Another potential product should try to avoid risks, such as infringement, or high -risk products such as food and beauty. You have to ensure that this product has no quality or legal issues in the later period, which is very important.

So \"

Hot -selling+Potential

\" products are products with better sales and small competition. There are no legal issues and risks in the future. This is the ideal product choice.

JS net red plug -in tools can help sellers understand the sales of competitive products, intense competition, overall market opportunities and potential scores, etc. Essence When you browse on the Amazon platform, whether it is a product page, keyword page, category page, or ranking page, JS plug -in can capture time information, such as sales, amounts, sales historical data of similar products, etc., so as to analyze the analysis Judging that this product has become a space for explosive models, excluding some products with low demand and high competitive pressure.

The JS plug -in supports the Nine Amazon sites, including the United States, Canada, Europe, India, and Mexico. The plug -in is based on our patent algorithm. The accuracy of the estimation of sales can reach

80%to 90%

. It is the most accurate analysis tool in the current market. There are currently professional version and simplified version . These two versions are consistent with the accuracy of sales forecasts.123]

There are also friends who feel confused, the difference between JS plug -in tools and JS web version tools. In fact, the plug -in is based on the analysis of the existing data of the Amazon platform. The web version tool is based on web development. The tools contain are more powerful. The two are complementary relationships.

The web version tool also includes keyword analysis, product sales and inventory tracking tools, and the latest release of supplier databases.

The plug -in will be introduced first, and you will also talk about some selection strategies. Even if you do not use the JS plug -in, these selection strategies are also helpful for the development of product development in the later period.

How to use the Jungle Scout plug -in

The use of JS plug -in is very simple. It is designed based on Google Chrome browser. It is strongly recommended to use Chrome browser to make this search. It There are many free tools. Especially for overseas market analysis, it is especially recommended. After the JS plug -in is installed on the browser of Chrome, a small icon will appear (as shown in the red arrow in the figure above). No matter which one of Amazon's nine sites, and no matter which page, such as product pages, list pages, or shop pages, you can use this plug -in to search for search.

Let's show the keyword search below, take COLD BREW MACHINE (cold coffee machine) as an example. The picture above shows the data page searched by the professional version of the plug -in. The first thing to see is a

opportunity score
3 points in the upper right corner. At the same time, the reason is given: this is a high demand at the same time high. Competitive products. Although this product meets the hot-selling conditions, the potential is slightly lower, so the score is not high (the score range is 1-10 points, the higher the score value, the higher the opportunity)
Then we look at the page and face The first line of Average Monthly Sales (average monthly sales). The average monthly sales of such products are 855, which is very high. The average price) is $ 72.98, and the number of AVERAGE Reviews is 487. So the monthly sales volume of this product meets the more than 250 pieces we mentioned earlier, and the price is slightly higher than the price range ($ 18-50) we give. It will be slightly reduced. In the European and American markets, it is generally less than 50 US dollars. When consumption, everyone is not perceived. It is not necessary to buy too much, but it is higher than 5, but it is higher than 5If you $ 0, buyers will expect products to have higher value. Compared with the Chinese market, there are still some differences. The number of comments in 487 is greater than the \"less than 100\" we recommend, which shows that its competition is relatively large.

If you want to learn more about this product, in the column below, you can see the product name of the product, Brand brand, Price price, Category category, RANK ranking, MO. Sales monthly sales Quantity, D. Sales daily sales, revenue sales amount (estimated) and other products.

In Seller, the FBA is a third -party seller and AMZ is Amazon's self -employed.

FEES cost, I will tell you later, which costs contain.

Sellers, the number of sellers.

Net is a net income, that is, after the income minus various costs, such as FBA -related expenses.

LQS represents Listing mass score. It is usually given a score for photos, descriptions, keywords, etc. The higher the score, the better it means that the better this listing, and the lower it means that the optimization space is greater.

Here emphasized that all
blue number
can click to see the details (later introduced later) Essence

The plug -in you just mentioned can help you see product -related data on a keyword search page. On the BEST SELLERS hot list, new release list, MOVERS \u0026 Amp; Shakets and other pages can be analyzed with plug -ins. The plug -in is unlimited. In a critical period of selection, I hope everyone can use this plug -in to run to see what good product opportunities.

Book an example here, for example, under the big category of Baby, enter the second -level category travele gear, click the plug -in to get the Travel Gear this The top 100 products under the secondary category will be presented by the monthly sales, prices, rankings, and reviews of these products. You can see the sales of the hot lists in the third and fourth categories through click -level sub -category categories.

Another method is based on other shops. Go to his store to see which products he sells well, such as your competitive shop. Click on the brand's name, here I marked the place where the red arrow refers to [12]3], OENBOPO, after entering, you can see all the products in this shop. In this way, you can analyze and pay attention to this shop and observe which product is selling well. You can use the same strategy to operate.

I chose a shop, the screenshot is as above. The stores are very mixed, the price of the product is relatively low, and the category of the product is also diverse. From infant supplies, daily necessities, to beauty products, etc. At this time, you can use a plug -in to run, and you can see which product is the best sales.

As described above, after entering a shop page, clicking the plug -in, you can run out all the data of this shop. Click on one -click, and then sort from large to small. Mo. Sales and Revenue, I use red to select the product with the highest sales per month or the highest income.

First,

The plug -in is not bound to the computer

, which can be used on which computer can be used, that is, the computer reinstalls or changes the computer. Essence

A plug -in account only supports one person online . If you share a plug -in with your colleagues, you can avoid the time.

Is there a free version or cracked version of the plug -in? We have a free interface that can enter the ranking of large categories, which can look at the sales of the product one by one. But the normal plug -in is no so -called free version and cracked version . Whether it is a cracked version that has appeared on the market, or some free selection tools that are advertised as JS officials are unofficial channels. These tools do not have accuracy and sustainability in data, so it is not recommended.

Jungle Scout page version use tutorial

At present Including three main functions.

1. Find hot -selling products

2. Search supplier

3. Keyword analysis and management

In each large functional module There are 1-3 small tools, which are introduced in detail below.

Here, the web version is unlimited. Do not worry about using too much and be charged. In addition, we do not have a trial version, but we can refund unconditionally within 14 days of purchasing. If you have any questions, you can also contact customer service staff through our service number.

Here we provide two purchase methods, that is, the year -on -year purchase and monthly purchase. If you buy year -on -year, the average monthly price is equivalent to the monthly purchase on a monthly basis40 % off will be more affordable.

JS web version application is divided into three types: commercial version, standard version and entrepreneurial version.

The difference between the three versions is:

1. The number of products that support the tracking is different
2. The number of self -containing tools is different. The commercial version and the standard version can be used for unlimited use of all five tools. The GEM can currently support four tools.

3. Support the number of accounts logged in at the same time. The commercial version supports 6 users to log in at the same time, 3 standard editions and 1 GEM. All three versions support Amazon nine sites.

Let's first learn about the powerful tools of the web version. :
Product database.
First select the Amazon site, then select the category of interest, and then find the conditions that meet the conditions. For domestic sellers who are unfamiliar with overseas markets, after the massive data screened by the web version, a lot of hidden business opportunities will be found.

Product database is unlimited and used. You can use it. Download the data on the page for follow -up analysis. Here is a tip: search for the right product, then add it to Project, and then make a detailed analysis to track the actual daily sales of this product; another method is to find the product here, and then grasp the key to the product Words, then enter the Amazon platform for keywords. At this time, use JS plug -in to check. Look at the situation of this product on the Amazon webpage. Its product segmentation, large category, competition situation, overall sales, etc. This is the classic method used to combine the JS web application and JS plug -in before.
The
Product Tracking Tracker
This tool, you can enter the product's ASIN or product link here, or you can put the database one click one click here Add it to the product tracker, you can see the daily sales and inventory changes of this product.

1. Enter a keyword Data for this keyword search, including precise matching and extensive matchingTwo cases. Recommended here

Recommended Giveaway data

, for example, a new product, the seller needs to estimate the number of previous stocks, and how much it needs to be sold to make the ranking on the homepage. This demand. The data in the red box in the picture above shows 14, which means that if the seller wants to rank the product to the homepage, at the beginning of the product release, at least 14 products should front page.

We also given

PPC advertising bidding recommendations

, including accurate matching keywords, the proposed bid is 1.22, and the extensive matching keywords are 0.82.

Easy to RANK
It represents the difficulty of this keyword ranking. The higher the score, the easier it is for him to rank.
Relavence Refers to the degree of correlation with the keywords you entered, the higher the score, which means that the higher the keyword it is input.

2. The method of this search is to enter an Asin, and then Anti -reconnaissance to find the search for this competitive asin search word. This tool selection personnel need, and operators also have great needs. Through such tools to analyze the keyword differences of other competing products, they can constantly supplement their own keyword lists.

The tools that I want to share today is called
Supplier database SUPPLIER DATABASE
. data. We analyze the customs data from January 2015 to the present. Any imported to American products, Amazon sellers, eBay sellers, independent stations, Wal -Mart or other sellers, as long as they import from other countries to the United States, this data is in it.
We can use this tool to verify the qualifications of the supplier selected by the seller, or it can also be used to find new suppliers and find corresponding suppliers according to categories or products. You can also use it to anti -scout supplier information.

For factories, you can also use this tool to anti -investigating the main source of similar sellers to obtain competitors' information. Of course, it is also effective to obtain customers in this way.

First of all, we search for a factory by searching for a keyword (product word). All product data,It imports a total of more than 10,000 pieces in the United States. The tools can also show the list of main customers of the factory, product proportion, number of pieces of pieces, every month, every day, each order data, including customer name, product information, heavyweight number, etc.

another way search. If you are a professional seller who wants to be an independent station or wants to be a specific product line, you can analyze it in this way. Find other similar products or the company's main purchase channels.
As an example, how many strokes did the company enter from 2015, and then the proportion of the goods for the goods, each data and its main supplier information are included here.

If the seller has signed an exclusive agreement with the manufacturer, then in order to verify, the seller can find a competitive company in the market, and then enter the name of the competitive company to the JS supplier database database database database See if your supplier also supplies this competitive company to protect your rights and interests with this effective and empirical method.
Another method is to search the supplier, obtain the data of other buyers of this supplier, and then search for them to see whether they still have other suppliers, the largest, the biggest, the largest Acquisition information for similar products.

Next to see this is a shop specializing in office supplies. If you are also doing such supplies, You can see where the source of its purchase is. You may ask, this is the name of the brand, how to find the company's name, here will introduce two ways to find the company name.

One way is to search directly on Google. You will find that he is actually a independent station. Essence In this way, you can directly see his supplier information and the information of each product.

The second method is this website that can check trademarks and intellectual property rights through the USPTO website. Here I found all the import records of this company. This method is very powerful. You can also use it to search for some other large companies such as Wal -Mart.

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The following are some common problems, we also explain the following:
1. Can JS check Indian station data?
Answer: Yes, and the data has been accumulated for a long time, and the accuracy is high.
2. Is there no lifelong version?
Answer: The lifelong version has been cut off on March 31st this year. At present, through our cooperation promotion channel, you can register the final version of the plug -in, but when it is unknown, please register as soon as possible.
Click to enter the jungle scout discount registration channel

3. When can the Japanese station be used?

Answer: The Japanese station has scheduled

4. Why can't the sales information of some pages show that it cannot be displayed?

Answer: Click the exclamation mark to see what the system prompts, it may be because the product becomes unable to sell.

Here, we basically finished the two major tools of JS. , Plug -in and web version tools, at the same time, combined with the tools to explain the selection strategy completely, I hope it will be helpful to everyone!

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