When it comes to the creation method of Amazon's explosive model, many sellers will first think of advertising in the site. Yes, the advertising traffic in the site is accurate. More than 80%of Amazon's orders are brought by the traffic in the station, and the advertisement in the site plays the role of traffic in the stal station. It is indeed a good tool. However, for sellers who are operating low -priced products, are the advertisements in the station really appropriate?

We always have the increase in sellers on the Amazon platform, and the price war has played. The profit is diluted. This is all reality. Under such circumstances, although the advertisements in the station can get accurate traffic, the increase in advertising in the station is also a controversial fact. Such reality is even more cruel to low -cost products for low -cost products. That is, your profits are not enough to advertise at all.

But even so, there are always some sellers, or with the mentality of test water, or indeed limited by available funds, you have to choose low -cost product operations. If choosing a low -cost product is already an established objective fact, how can we push its uniquely to order, from sporadic orders to stable orders, from a small order to growing to best -selling money and explosive models, and become ourselves in operations. What about cash cows?

The construction of high -priced products can be put in large quantities of advertising in the station, and low -cost products need to be changed. The seller needs to have the ability to fly on the ground. Activate sales.

For any seller, low-priced products are almost from the perspective of profits-the same profit, and there is no difference from a cost perspective. The cost is almost the same. The short soldiers are the same. You dare to sacrifice the super low -priced flag. Most consumers often prefer products with price advantages. The first step that sellers are creating, they must make their product prices absolutely advantageous.

So, what level is the ultra -low price here? Others have a profit margin of 30%, and I only maintain 10%profit margin, is it ultra -low price? Wrong! If this is such an idea! You will discover that you have no sales at all.

The low price I said should be low to the price that can be issued. This price may require your staged loss. Maybe competitors feel that you have a problem with your spirit. Real estate orders.

Maybe you will say that I will not do the loss of money, but if you try the expected sales of the advertising surface today, do you have a profit? No. If there is no sales today, are you losing the wood? On the surface, there is no! In fact! At your time cost, you can have the accumulated advantages caused by a certain sales volume. Therefore, there is no sales at a loss. Lost time and consumed confidence.123]

Compared to the lack of sales, even if there is a low price, as long as there is sales, it will bring positive power to your operation. The sales volume will directly increase the Listing's BSR ranking, and the ranking will increase, the natural traffic will increase, the traffic will increase, and the chance of transaction will naturally increase. A positive cycle is formed. When you order, your mood is happy. When the order grows steadily, you not only have confidence in doing it. There are more space and opportunities to reduce costs and improve profits. If you do n’t believe it, do you dare to try yourself for three months without receiving orders? See if you can really live.

When a product generates orders due to low prices, it has brought about Listing's weight increase, bringing rising rankings, and bringing you confidence in operation. More market share means that the market share possessed by competitors is shrinking. If you are growing, competitors are declining, and your probability of success will inevitably become higher and higher.

From the perspective of actual operation, the general unit price of the products we operate ourselves is low, which is a very contributed, tired but not profitable product. From the first day of the top of the shelves, we adhere to the principle of low prices, and even do not even place advertisements, we stick to one by one, low -cost. At the beginning, we regard the loss of each order as the cost of advertising. With the increase of sales, we will gradually increase the price. Often only-two months can push a product to TOP 10. At this time, the daily sales volume is stable, and the sales price has returned to the level of meeting the expected profit.