Amazon products will have many factors that affect the price when pricing, and many sellers like to locate the price of their products at the price of competitors. In fact, this approach is wrong. Amazon's profit targets are different, product pricing policies are different, and there are many factors that affect seller pricing. The profit targets of each store are different. Today we will understand what kind of Amazon product pricing strategy is to ensure that it is located in competition in competition. Undefeated Land?

1. Affecting market factors

(1) Market supply and demand is very good for product prices for product prices. Obvious influence. The new product will rise by the new product. In the later period, with a large number of other sellers, the choice of buyers is diverse. Sellers will be reduced with the decline in sales prices.

(2) The price of competitors. Sellers know each other and compete with each other. The price of the opponent can be a reference for your own pricing.

2 Products

(1) Monthly rent and commission on the platform. In addition to the monthly rent, the Amazon platform must also extract the corresponding proportional commission according to the seller's sales of different category products.

(2) production cost. Including costs, R \u0026 D, production, labor and other costs. Sellers who do not choose a factory can buy product development in the market, the cost is high, and the price has risen.

(3) Transportation costs. Products from factory to online sales, transportation costs are indispensable, and it will also affect the price of the product.

3 Corporate factors

Expected profits: buyers have confidence in their own products, and the expected value will be high.

Brand image positioning: low -end market, low prices; mid -range markets, moderate prices; high -end markets, high prices.

Marketing promotion expenses: In order to expand the promotion, paid operations will be performed on the social platform outside the station.

Fund turnover: In order to dismiss the volume, it may set off a price war to stimulate the market

Other factors: customer group consumption habits in different countries.

2. Understand the market and conduct comparison price

Amazon platform is very large. As long as you move your fingers, you can find the price of competitors. Because the profit goals of each store are different and the pricing policy is different. If the price of people in other people's homes in order to lazy province will bring risks to themselves. If the category selected by the seller is fierce, the price can be reduced properly; if the products selected are cold and the competition is small, the price can be increased appropriately.

Third, the secret between price and sales

1 The seller prefers to buy products with quality assurance

Similar high -value products, such as jewelry, the store sets the price higher If the seller's product is similar, then the product score. Comments and ranking are more convincing.

If the product has a long time, the number of evaluations is large, the ranking is high, the score is high, and the reputation will feel that this is a product that has passed the postgraduate entrance examination. The price is expensive.

2 lower prices have a lifting effect on sales

Sellers who want to make fast money or have no competitive products to earn the conversion rate by pulling down the price.

In order to accumulate popularity, the starting seller set up low prices to attract buyers, and then increase the price of the product with a certain amount of sales.

Low -priced sales as a marketing strategy, long -term low -priced promotion. This seller is generally very powerful, and has good control over product quality, cost, and supply. There is enough profit for a large number of sales.

Some people ask so many people ask, how can I pricing can ensure the maximum benefits?

1 Amazon's pricing formula. I have to mention the FBA that comes with Amazon.

FBA price \u003d (product cost+FBA header+FBA fee)*(1+ profit)/(1-commission)

Product cost: production, promotion, taxation, labor, etc. In terms of

Commission: 8%-15%of different proportions of commissions according to different categories

FBA header: logistics transportation fee, customs clearance fee, warehousing, return bad loss rate ...

2 Price methods of products at different stages.

New products are launched. In order to allow buyers to have a good experience and make products quickly cut into the market, the price can be appropriately reduced.

Product growth stage. When the sales volume, praise, and star rating of the seller have some foundations, the sales volume is on the rise, and the price can be appropriately increased.

Product maturity stage. When the sales volume is stable, when the market accumulates a lot of popularity, the price can be adjusted higher than the market price.

Product decline period. When the market has launched new functions of more complete functions, buyers can clean up the recession products or discounts, and free shipping.

4. Tips for the pricing of Amazon Products

1 The hypnotic effect of numbers \"9\".

I believe that when you go to the supermarket, you can see that many products are 9.9 or 19.9 or 99.9 .... Compared with products with 10 yuan, 20 yuan, and 100 yuan Only then 0.01, but the one with 9 will make me feel that the difference between the two -digit or three digits is more than ten.I am willing to spend 9.9, and I am more willing to buy such a child's mentality than 20. I believe that everyone will not be unfamiliar with this kind of childhood

2 Different pricing.

Draw the price together with similar series products, and try to launch high -priced products to affect low prices. Is there a price difference in the price of the product and stimulate the sales volume.

5. Amazon product price adjustment strategy

According to market demand, the price adjusts prices during the promotion season and holidays.

The ranking of prices (such as costs, labor, and freight) due to other circumstances will be affected, and sales will change. If there is no special case, it is not recommended to change the price frequently.

How to pricing products in different stages

Although we know the pricing formula, the product is different at different stages.

1. The new product was on the shelves

When the seller's product was first launched, there was no praise, no star rating, no loyal fans, and the product was in a state of no competitiveness. To quickly enter the market, sellers may wish to set the price lower. However, it should not be set too low. Instead, it will not be able to earn the profits they deserve, but it will let the buyer underestimate the value of the product, and even suspect that you are selling fake goods.

2. Product growth stage

The seller's products have improved in various indicators of sales, praise, and star scores, and sales are rising steadily, but there are still few loyal customers. At this time, the seller can mention the price a little. Or control the price to a slightly lower range than the competitors.

3. Product maturity stage

When your product sales are already stable, the performance indicators are very good, and a lot of popularity has been accumulated in the market. In other words, an explosive or quasi -explosive product has been created. Then, at this level of products, the price comparison function has weakened, and it represents the brand image and store positioning. Then the seller can rest assured that the price is higher than the market price. Loyal buyers will not leave because of your price increase.

4. Product recession phase

Explosive products cannot maintain hot sales. When the product is in the market, it will slowly enter the recession period. And the launch of more complete new products in the market will be replaced, consumers' loyalty will also decrease, demand will gradually weaken, and sales and profits will be worse than before. mail.