Amazon policy aims to maintain a good market environment for buyers and fairness to sellers. Violations of these policies may cause content deletion or accounts.

We are improving the \"account status\" experience in order to solve the problem of violations of policy violations and the problem of the interruption of sales accounts. We are constantly adding new types of problems. These problems can be found in other parts of the seller center. Your performance notification notification in the income box is found, or immediately conveyed by email. You should quickly solve the problems and violations on this page to ensure that your sales account will not be interrupted.

Order defect rate (ODR) is the main indicator for measuring your excellent buyer experience. ODR is the percentage of all orders in the total number of orders (defined below) in the given 60 -day period.

If a certain order has negative feedback, the Amazon mall transaction guarantee claim (not rejected) or the credit card refuses, the order is defective.

Our policy stipulates that sellers must maintain ODR below 1% to sell goods on Amazon. ODR higher than 1% may cause accounts to be suspended.

Order defect rate: \u0026 lt; 1%;

The cancellation rate before delivery: \u0026 lt; 2.5%;

Test rate: \u0026 lt; 4%[123 [123 ]

Order defect rate (ODR) : It refers to the percentage of orders from negative feedback, Amazon mall transaction claims or service credit card refusal to pay Essence

The cancellation rate before delivery: The number of orders canceled before confirming the order within a certain period of time is divided into the number of orders.

The cancellation rate before delivery \u003d (canceled order)/(total number).

When calculating this indicator, Amazon counts all orders canceled by the seller. Buyers use orders from the Amazon account to cancel the order request for the option request. (The unsuccessful order that the buyer canceled directly on amazon.com is not included)

Delay delivery rate: The number of orders confirmed by the estimated delivery date within the statistical period is divided into the number of orders. Essence

Refers to the time period during the related time period, the number of sellers who did not confirm the delivery before the delivery date were divided by this timeIn the paragraph, the total number of sellers will send the total number of orders.

The delay of the seller's delay in confirming the order may cause the number of buyers to increase the number of contacts and have a negative impact on the buyer's shopping experience.

If your store has not reached Amazon's set percentage of the above three points, the sales authority is limited or revoked, then what points should we pay attention to in terms of appeal? First of all, let's take a look at the steps of description:

Step 1: Determine why your sales authority is restricted or revoked.

Step 2: Evaluate your sales practice -to see which indicator of the seller's indicators and determines which indicator that has not achieved Amazon's performance goals.

Step 3: Formulate action plans: briefly explain what measures you will take to solve your problems in step 2 (provide providing an effective solution to the problem The chance of.)

Step 4: Send an appeal to Amazon: After formulating the action plan, send the plan and restore request to the seller's performance team together.

Amazon's site performance team Email:

US: Seller-Performance@amazon.com

uk: Seller-Performazon.co.uk

] FR: Performance-vendeur@amazon.fr

de: Verkaeufer-Performance@amazon.de

jp: alliance@amazon.jp

ES: Performance- vendedor@amazon.es It: Performance-VENDITORERTORORORORORORTORTORT

CA: Seller-Performazon.ca

Step 5: Pay attention to the relevant Amazon Decision email of. After receiving your action plan, Amazon will usually tell you to decide through emails within 48 hours.

For the specific content of the appeal letter, according to the specific circumstances, the following will list several examples with several forms: