What is the most important thing to do Amazon? That's Buy Box (also recognized as a gold shopping cart). If you want to sell well, there is a buy box and the difference. Products, unless the price is very low, you also understand that many junk accounts have harmed the Chinese people in the past two years, and the price is as low as bizarre. Then it is a model that does not ship to earn Amazon Pay poorly, or it will send an empty bag, although Amazon has always been on The change of payment strategy will allow buyers to pay the seller after receiving the goods without bad reviews. In fact, it brings great inconvenience to the seller, especially the threshold of novice sellers is getting higher and higher. Earning money with conscience, as long as there is a hole in the drilling of our people everywhere, it is even worse than loach.

Do you know 82 % of all Amazon sales occurred through \"Buy Box\"? Therefore, if you are not in the shopping box, your sales opportunities are small.

What is Amazon Buy Box?

Amazon, Amazon and third -party sellers have two types of sellers.

For most goods, buyers will have a variety of purchase options. When the buyer chooses to \"add to the shopping cart\", the seller has a \"buying box\" at this time (that is, the winner of the single box, but later), you can get all important sales.

Amazon's net sales in the past ten years have steadily increased. In 2016, it reached nearly $ 136 billion, of which more than $ 111 billion in sales passed the \"Buy Box\" WOW! (Source: Statista).

Therefore, it is estimated that 82 % of Amazon's sales (more for mobile sales), the winner of the Box BOX to know how to work for the seller and what they can do to win its share is very important. Essence

AMAZON Buy Box algorithm principle

Buy Box algorithm first analyzes each quotation of all sellers of the product. Then evaluate each offer based on the seller's history, price and many other variables (more time in the future).

After analyzing, Amazon will reward Buy Box to the best purchase options expected to its customers.

Amazon no longer awarded BUY BOX from a seller, but took turns to acquire time between multiple sellers.

Buy Box factor

and Amazon did not disclose BuyBOX's specific performance indicators, we can disclose the most likely factors list, Amazon believes that this is a large extent an important factor.

Among all these factors, providing excellent customer experience is the best way to win the buyer Buy Box.

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Cargo distribution method, very important

Cargo delivery It may be the most important variable considered by Amazon.

It can now complete the performance of three ways: FBA (Amazon performance), FBM (merchant performance) or seller's performance of the Prime Minister (SFP).

Amazon gives the perfect scores of various variables to FBA, including transportation methods, delivery and inventory depth on time. This makes it unlikely to defeat FBA sellers.

However, in 2015, Amazon launched the \"Seller Satisfaction Prime\", allowing FBM sellers to reach Amazon Prime members instead of reserving the center in Amazon. This is particularly meaningful for sellers of heavy goods because they can save transportation costs.

The seller of the seller \u0026#8211; Fulfilled Prime seller will have a better chance to win the Buy Box than the FBA seller. The seller who hopes to register the \"seller to complete the main\" plan must have a strong performance indicator and a good record that meets customers' expectations.

Price, very important

Amazon has two prices. To. When pricing the product, be sure to consider these issues.

A common misunderstanding is that sellers with the lowest price believe they will win Buy Box. Although the low price will increase your opportunity to win the Buy Box share, it is just one of the standards, although this is an important standard.

If your seller performed higher than your competitors for a certain product, you can increase the price and get your Buy Box share.