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How to do Amazon operation?How can I do Amazon

发布日期:2022-08-26  浏览次数:   信息来源:小编

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Selected products and follow the trend, no survey

Selling what is hot in the market, do not consider your own operating strength, from Bluetooth headset/speaker, balanced car, fingertips gyros Monkey at the fingertips ..., regardless of big sale or small sellers who follow the trend because the product returns to liberation overnight.
Follow -up products will face fierce market competition, and there is no obvious resource channel price advantage. Even if you buy explosive models, you may not have sales. Select the right product according to your own fund budget.

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Unsure product, directly shipped in large quantities

Many B2B switch to Amazon sellers often operate this way like this I think I know the product very well and sell it well on other platforms. I feel that the sales of the same sales on Amazon are good, so I first issued a large number of goods to the FBA warehouse. When the advertisement was opened, the sales volume was still dumbfounded.
No matter what product you choose, you must test it, first transport a small amount of products to the FBA. Essence
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The title is messy, not highlight ]

Many listing keywords are either short and not prominent, or either The keywords are repeatedly stacked, which is not conducive to product ranking and consumer purchases. Amazon stipulates that the title is within 200 characters. Everyone uses it to make full use of it and sells the product to consumers through the title.
① When writing the title, the first letter of each word is capitalized, except for the prepositions, and, or, for, a, an, in, over, with.
② Binding sales products need to be indicated in parentheses.
③ If the product promotion is preferential, it is recommended not to write in the title, it is best to use the Coupon coupon, consumers can see at a glance.

④ The phrases or keywords in the title are best to write the local people's habits, pay attention to the product metering unit.
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more than half of the traffic through listing through search keywords. If Listing traffic is too low, it is likely that there is a problem with keywords. There are several suggestions on the optimization of keywords.

① Listing
② find a certain search volume, less popular keywords, and go to the top five of these words
] ③ Use tools to find local commonly used synonyms and use tools to obtain keyword search volume

④ It is recommended to optimize the time interval for keywords for more than one week, because frequent modification of listing will reduce the weight of the ranking, and the optimization of keywords requires need to need to be optimized. You can see the effect after a certain time
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Do not pay attention to Review

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Review is increasingly important during the operation, but many novices think that as long as the products are good, they are not worried about worrying Can't sell it, but in the actual operation process, if there is no review, there is no conversion rate, and it is difficult to issue orders even if it is advertised. The seller must find a way to review.

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Do not pay attention to after -sales
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In addition So whether it is pre -sale or after -sales, you must restore the mailing habit within 24 hours. On the one hand, it can improve the satisfaction of customers. Second, it can effectively prevent customers from leaving bad reviews. You must know that customers can leave evaluation even if they do not place orders.